Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sun, Jul. 19 2009

Wide (1000+)

#TitleSun, Jul. 19 2009LocationsAvg.TotalWks.Dist.
1Harry Potter and the Half-Blood Prince$21,780,073-25%4,325--$5,036$158,021,2931Warner Bros.
2Ice Age: Dawn of the Dinosaurs$5,001,076-30%3,817-285$1,310$151,864,8183Fox
3Transformers: Revenge of the Fallen$3,913,526-30%3,857-436$1,015$363,811,9874Paramount / DreamWorks
4BrĂ¼no$2,345,593-24%2,7593$850$49,535,1112Universal
5The Hangover$2,261,458-32%2,667-335$848$235,751,2267Warner Bros.
6Public Enemies$2,229,800-30%3,118-218$715$79,642,8213Universal
7The Proposal$2,202,655-35%3,043-115$724$128,085,2855Disney
8Up$913,027-29%1,706-495$535$279,583,2228Disney
9My Sister's Keeper$811,229-25%1,967-477$412$41,509,4814Warner Bros.
10I Love You Beth Cooper$749,301-23%1,87214$400$10,363,4372Fox