Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Jul. 30 2009

Wide (1000+)

#TitleThu, Jul. 30 2009LocationsAvg.TotalWks.Dist.
1G-Force$4,003,315-15%3,697--$1,083$49,404,5731Disney
2Harry Potter and the Half-Blood Prince$3,842,592-16%4,455130$863$237,763,3862Warner Bros.
3The Ugly Truth$3,027,622-11%2,882--$1,051$41,481,2911Sony / Columbia
4Orphan$1,510,456-8%2,750--$549$19,542,5691Warner Bros.
5Ice Age: Dawn of the Dinosaurs$1,201,562-11%3,300-517$364$176,541,5534Fox
6The Proposal$1,012,302-5%2,779-264$364$144,036,0516Disney
7Transformers: Revenge of the Fallen$959,627-7%3,237-620$296$383,505,3885Paramount / DreamWorks
8The Hangover$888,282-7%2,285-382$389$250,704,8098Warner Bros.
9Public Enemies$560,547-9%2,291-827$245$90,675,1514Universal
10BrĂ¼no$331,585-17%1,895-864$175$58,214,8973Universal