'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Sun, Aug. 2 2009

Wide (1000+)

#TitleSun, Aug. 2 2009LocationsAvg.TotalWks.Dist.
1Funny People$6,615,789-10%3,007--$2,200$22,658,6011Universal
2Harry Potter and the Half-Blood Prince$5,778,714-14%4,39368$1,315$255,673,2143Warner Bros.
4The Ugly Truth$3,952,529-17%2,8820$1,371$54,668,8322Sony / Columbia
5Aliens in the Attic$2,287,616-19%3,106--$737$8,007,1421Fox
6Orphan$2,278,826-18%2,7500$829$27,068,1612Warner Bros.
7Ice Age: Dawn of the Dinosaurs$1,830,619-9%2,757-543$664$182,067,4055Fox
8The Hangover$1,560,448-25%2,071-214$753$255,899,6289Warner Bros.
9Transformers: Revenge of the Fallen$1,435,049-21%2,626-611$546$388,193,8206Paramount / DreamWorks
10The Proposal$1,371,774-29%2,435-344$563$148,966,7267Disney