'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Tue, Jan. 5 2010

Wide (1000+)

#TitleTue, Jan. 5 2010LocationsAvg.TotalWks.Dist.
2Sherlock Holmes$2,702,422-7%3,6260$745$144,329,3202Warner Bros.
3It's Complicated$1,738,25519%2,89710$600$62,379,3202Universal
4Alvin and the Chipmunks: The Squeakquel$1,552,890-30%3,74747$414$159,843,2812Fox
5Up in the Air$910,70512%1,8950$481$46,113,0415Paramount
6The Blind Side$768,341-7%2,926160$263$209,908,5517Warner Bros.
7The Princess and the Frog$525,568-26%3,328-147$158$87,126,9924Disney
8Did You Hear About the Morgans?$420,53010%2,7180$155$26,151,6783Sony / Columbia
9Nine$414,33014%1,4120$293$14,476,2633The Weinstein Company
10Invictus$318,0182%2,17010$147$31,165,3244Warner Bros.