Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sun, Jan. 24 2010

Wide (1000+)

#TitleSun, Jan. 24 2010LocationsAvg.TotalWks.Dist.
1Avatar$9,589,537-41%3,141-144$3,053$552,102,3656Fox
2Legion$3,725,036-47%2,476--$1,504$17,501,6251Sony / Screen Gems
3The Tooth Fairy$3,714,133-45%3,344--$1,111$14,010,4091Fox
4The Book of Eli$3,298,770-56%3,1110$1,060$60,735,6862Warner Bros.
5The Lovely Bones$1,927,685-51%2,5718$750$31,242,3127Paramount / DreamWorks
6Alvin and the Chipmunks: The Squeakquel$1,765,698-46%2,973-323$594$204,295,9795Fox
7Sherlock Holmes$1,361,820-59%2,670-503$510$191,076,8525Warner Bros.
8The Spy Next Door$1,312,833-41%2,9240$449$18,544,6392Lionsgate
9It's Complicated$1,254,045-56%2,301-369$545$98,270,0855Universal
10Extraordinary Measures$1,153,061-59%2,545--$453$6,012,5941CBS Films