Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.4 million.

Daily Domestic Gross Mon, Feb. 15 2010

Wide (1000+)

#TitleMon, Feb. 15 2010LocationsAvg.TotalWks.Dist.
1Percy Jackson and the Olympians: The Lightning Thief$7,425,567-27%3,356--$2,213$38,661,6341Fox
2Valentine's Day$6,874,605-71%3,665--$1,876$63,135,3121Warner Bros. / New Line
3Avatar$5,171,224-48%2,685-315$1,926$666,749,3689Fox
4The Wolfman$4,075,830-63%3,222--$1,265$35,555,0651Universal
5Dear John$2,128,662-67%2,9756$716$56,077,7602Sony / Screen Gems
6The Tooth Fairy$1,951,510-20%2,748-470$710$43,934,9524Fox
7From Paris with Love$857,667-63%2,7220$315$17,465,5702Lionsgate
8Edge of Darkness$729,181-62%2,615-451$279$37,054,1573Warner Bros.
9Crazy Heart$716,073-58%1,005186$713$17,508,6189Fox Searchlight
10When in Rome$595,044-62%2,125-331$280$26,875,6543Disney