'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Fri, Mar. 12 2010

Wide (1000+)

#TitleFri, Mar. 12 2010LocationsAvg.TotalWks.Dist.
1Alice in Wonderland (2010)$17,281,335155%3,7280$4,636$163,906,6912Disney
2Green Zone$5,045,040--3,003--$1,680$5,045,0401Universal
3Remember Me$3,567,535--2,212--$1,613$3,567,5351Summit
4She's Out of My League$3,348,833--2,956--$1,133$3,348,8331Paramount
5Our Family Wedding$2,496,341--1,605--$1,555$2,496,3411Fox Searchlight
6Shutter Island$2,401,174132%3,356178$715$102,268,6864Paramount
8Brooklyn's Finest$1,405,07979%1,9393$725$18,466,5512Overture
9Cop Out$1,267,23394%2,882-268$440$36,479,8993Warner Bros.
10The Crazies$1,164,617120%2,359-120$494$30,872,9853Overture