'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, May. 6 2010

Wide (1000+)

#TitleThu, May. 6 2010LocationsAvg.TotalWks.Dist.
1A Nightmare on Elm Street (2010)$1,278,000-1%3,332--$384$39,360,0001Warner Bros. / New Line
2The Back-up Plan$507,2415%3,2800$155$25,070,4692CBS Films
3Date Night$494,7599%3,093-201$160$75,554,4684Fox
4How to Train Your Dragon$477,265-3%3,426-239$139$194,333,4936Paramount / DreamWorks
5Clash of the Titans (2010)$357,000-6%2,737-534$130$155,503,0005Warner Bros.
6The Losers$346,000-5%2,9360$118$19,650,0002Warner Bros.
8Death at a Funeral (2010)$306,1201%2,271-188$135$36,223,1813Sony / Screen Gems
10Furry Vengeance$219,0272%2,997--$73$7,621,9571Summit
11The Last Song$146,57613%2,276-518$64$59,167,8855Disney
12Alice in Wonderland (2010)$109,8700%1,050-335$105$330,145,2289Disney
13Hot Tub Time Machine$104,0004%1,112-675$94$48,066,0006MGM
14Diary of a Wimpy Kid$36,9357%1,166-439$32$61,052,3087Fox

Limited (100 — 999)

#TitleThu, May. 6 2010LocationsAvg.TotalWks.Dist.
1The Bounty Hunter$60,7108%891-690$68$64,295,9927Sony / Columbia
2City Island$59,4420%269192$221$2,334,5337Anchor Bay
4Tyler Perry's Why Did I Get Married Too?$51,1565%727-524$70$58,954,5245Lionsgate
5The Ghost Writer$31,6367%336-109$94$14,641,72311Summit
6She's Out of My League$16,1348%24334$66$31,022,6698Paramount
7Shutter Island$16,1027%250-158$64$126,605,93111Paramount
9Percy Jackson and the Olympians: The Lightning Thief$12,68519%265-26$48$88,051,80812Fox
10The Joneses$12,5973%123-94$102$1,292,3843Roadside Attractions
11The Runaways$10,97523%122-48$90$3,453,4647Apparition
12The Crazies$9,2001%197-4$47$38,951,00010Overture
13Crazy Heart$8,56119%118-47$73$39,360,04020Fox Searchlight
14Letters to God$8,3890%199-171$42$2,687,2784Vivendi
15The Tooth Fairy$7,4817%186-29$40$59,594,82615Fox
16Green Zone$7,250-1%133-80$55$35,053,6608Universal
17Brooklyn's Finest$6,672-5%146109$46$27,090,6919Overture
18Cop Out$6,2007%141-50$44$44,787,00010Warner Bros.
19Remember Me$4,55324%118-86$39$19,033,2068Summit

Platform (1 — 99)

#TitleThu, May. 6 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$83,00017%492$1,694$4,821,0007Warner Bros. / IMAX
2Under the Sea 3D$12,00020%16-1$750$21,832,00064Warner Bros. / IMAX
3Our Family Wedding$4,918-10%98-37$50$19,917,8128Fox Searchlight
4The Square (2010)$4,5252%246$189$192,9894Apparition
5The Book of Eli$4,40010%77-34$57$94,798,00016Warner Bros.
6The Secret of Kells$3,24413%377$88$412,9589GKIDS
7Valentine's Day$2,2000%59-51$37$110,486,00012Warner Bros. / New Line
8The Blind Side$1,40017%46-31$30$255,935,00024Warner Bros.
9After.Life$14231%20$71$108,4544Anchor Bay