Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Thu, May. 6 2010

Wide (1000+)

#TitleThu, May. 6 2010LocationsAvg.TotalWks.Dist.
1A Nightmare on Elm Street (2010)$1,278,000-1%3,332--$384$39,360,0001Warner Bros. / New Line
2The Back-up Plan$507,2415%3,2800$155$25,070,4692CBS Films
3Date Night$494,7599%3,093-201$160$75,554,4684Fox
4How to Train Your Dragon$477,265-3%3,426-239$139$194,333,4936Paramount / DreamWorks
5Clash of the Titans (2010)$357,000-6%2,737-534$130$155,503,0005Warner Bros.
6The Losers$346,000-5%2,9360$118$19,650,0002Warner Bros.
7Kick-Ass$345,9230%2,542-523$136$43,776,1463Lionsgate
8Death at a Funeral (2010)$306,1201%2,271-188$135$36,223,1813Sony / Screen Gems
9Oceans$286,92814%1,2104$237$14,525,6482Disneynature
10Furry Vengeance$219,0272%2,997--$73$7,621,9571Summit
11The Last Song$146,57613%2,276-518$64$59,167,8855Disney
12Alice in Wonderland (2010)$109,8700%1,050-335$105$330,145,2289Disney
13Hot Tub Time Machine$104,0004%1,112-675$94$48,066,0006MGM
14Diary of a Wimpy Kid$36,9357%1,166-439$32$61,052,3087Fox

Limited (100 — 999)

#TitleThu, May. 6 2010LocationsAvg.TotalWks.Dist.
1The Bounty Hunter$60,7108%891-690$68$64,295,9927Sony / Columbia
2City Island$59,4420%269192$221$2,334,5337Anchor Bay
3Avatar$57,2154%387-34$148$747,521,33020Fox
4Tyler Perry's Why Did I Get Married Too?$51,1565%727-524$70$58,954,5245Lionsgate
5The Ghost Writer$31,6367%336-109$94$14,641,72311Summit
6She's Out of My League$16,1348%24334$66$31,022,6698Paramount
7Shutter Island$16,1027%250-158$64$126,605,93111Paramount
8Greenberg$12,87210%143-12$90$3,980,4007Focus
9Percy Jackson and the Olympians: The Lightning Thief$12,68519%265-26$48$88,051,80812Fox
10The Joneses$12,5973%123-94$102$1,292,3843Roadside Attractions
11The Runaways$10,97523%122-48$90$3,453,4647Apparition
12The Crazies$9,2001%197-4$47$38,951,00010Overture
13Crazy Heart$8,56119%118-47$73$39,360,04020Fox Searchlight
14Letters to God$8,3890%199-171$42$2,687,2784Vivendi
15The Tooth Fairy$7,4817%186-29$40$59,594,82615Fox
16Green Zone$7,250-1%133-80$55$35,053,6608Universal
17Brooklyn's Finest$6,672-5%146109$46$27,090,6919Overture
18Cop Out$6,2007%141-50$44$44,787,00010Warner Bros.
19Remember Me$4,55324%118-86$39$19,033,2068Summit

Platform (1 — 99)

#TitleThu, May. 6 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$83,00017%492$1,694$4,821,0007Warner Bros. / IMAX
2Under the Sea 3D$12,00020%16-1$750$21,832,00064Warner Bros. / IMAX
3Our Family Wedding$4,918-10%98-37$50$19,917,8128Fox Searchlight
4The Square (2010)$4,5252%246$189$192,9894Apparition
5The Book of Eli$4,40010%77-34$57$94,798,00016Warner Bros.
6The Secret of Kells$3,24413%377$88$412,9589GKIDS
7Valentine's Day$2,2000%59-51$37$110,486,00012Warner Bros. / New Line
8The Blind Side$1,40017%46-31$30$255,935,00024Warner Bros.
9After.Life$14231%20$71$108,4544Anchor Bay