Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Fri, May. 7 2010

Wide (1000+)

#TitleFri, May. 7 2010LocationsAvg.TotalWks.Dist.
1Iron Man 2$51,239,677--4,380--$11,699$51,239,6771Paramount
2A Nightmare on Elm Street (2010)$3,340,000161%3,3320$1,002$42,700,0002Warner Bros. / New Line
3Date Night$1,594,840222%2,734-359$583$77,149,3085Fox
4How to Train Your Dragon$1,538,905222%4,380954$351$195,872,3987Paramount / DreamWorks
5The Back-up Plan$1,418,272180%3,003-277$472$26,488,7413CBS Films
6Furry Vengeance$870,745298%3,0025$290$8,492,7022Summit
7Clash of the Titans (2010)$688,00093%2,157-580$319$156,191,0006Warner Bros.
8The Losers$603,00074%2,450-486$246$20,252,0003Warner Bros.
9Death at a Funeral (2010)$573,53787%1,706-565$336$36,796,7184Sony / Screen Gems
10Kick-Ass$472,37437%1,759-783$269$44,248,5204Lionsgate
11Oceans$416,08045%1,23222$338$14,941,7283Disneynature
12The Last Song$344,542135%1,303-973$264$59,512,4276Disney

Limited (100 — 999)

#TitleFri, May. 7 2010LocationsAvg.TotalWks.Dist.
1Babies$385,170--534--$721$385,1701Focus
2Alice in Wonderland (2010)$160,78146%582-468$276$330,306,00910Disney
3Hot Tub Time Machine$160,00054%802-310$200$48,845,0007MGM
4City Island$140,531136%247-22$569$2,475,0648Anchor Bay
5The Bounty Hunter$122,749102%462-429$266$64,418,7418Sony / Columbia
6Shutter Island$112,829601%189-61$597$126,718,76012Paramount
7She's Out of My League$108,137570%26118$414$31,130,8069Paramount
8Diary of a Wimpy Kid$107,186190%625-541$171$61,159,4948Fox
9Avatar$103,98982%328-59$317$747,625,31921Fox
10Tyler Perry's Why Did I Get Married Too?$93,93684%404-323$233$59,048,4606Lionsgate
11The Ghost Writer$55,53076%231-105$240$14,697,25312Summit
12Percy Jackson and the Olympians: The Lightning Thief$32,835159%221-44$149$88,084,64313Fox
13The Tooth Fairy$27,386266%160-26$171$59,622,21216Fox
14The Crazies$22,000139%149-48$148$38,973,00011Overture
15Greenberg$21,03863%114-29$185$4,001,4388Focus
16Our Family Wedding$18,918285%11921$159$19,936,7309Fox Searchlight
17Letters to God$15,00079%112-87$134$2,702,0005Vivendi
18Brooklyn's Finest$8,50027%113-33$75$27,099,00010Overture

Platform (1 — 99)

#TitleFri, May. 7 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$106,00028%48-1$2,208$4,926,0008Warner Bros. / IMAX
2Under the Sea 3D$18,00050%14-2$1,286$21,850,00065Warner Bros. / IMAX
3Cop Out$15,000142%91-50$165$44,802,00011Warner Bros.
4The Joneses$14,38214%68-55$212$1,306,7664Roadside Attractions
5Crazy Heart$10,52023%75-43$140$39,370,56021Fox Searchlight
6The Runaways$9,450-14%65-57$145$3,462,9148Apparition
7Remember Me$8,38484%76-42$110$19,041,5909Summit
8The Square (2010)$6,35340%17-7$374$199,3425Apparition
9The Book of Eli$6,30043%61-16$103$94,804,00017Warner Bros.
10The Blind Side$2,70093%25-21$108$255,938,00025Warner Bros.
11The Secret of Kells$2,602-20%22-14$118$415,56010GKIDS
12That Evening Sun$648--40$162$275,36327Freestyle