Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, May. 7 2010

Wide (1000+)

#TitleFri, May. 7 2010LocationsAvg.TotalWks.Dist.
1Iron Man 2$51,239,677--4,380--$11,699$51,239,6771Paramount
2A Nightmare on Elm Street (2010)$3,340,000161%3,3320$1,002$42,700,0002Warner Bros. / New Line
3Date Night$1,594,840222%2,734-359$583$77,149,3085Fox
4How to Train Your Dragon$1,538,905222%4,380954$351$195,872,3987Paramount / DreamWorks
5The Back-up Plan$1,418,272180%3,003-277$472$26,488,7413CBS Films
6Furry Vengeance$870,745298%3,0025$290$8,492,7022Summit
7Clash of the Titans (2010)$688,00093%2,157-580$319$156,191,0006Warner Bros.
8The Losers$603,00074%2,450-486$246$20,252,0003Warner Bros.
9Death at a Funeral (2010)$573,53787%1,706-565$336$36,796,7184Sony / Screen Gems
10Kick-Ass$472,37437%1,759-783$269$44,248,5204Lionsgate
11Oceans$416,08045%1,23222$338$14,941,7283Disneynature
12The Last Song$344,542135%1,303-973$264$59,512,4276Disney

Limited (100 — 999)

#TitleFri, May. 7 2010LocationsAvg.TotalWks.Dist.
1Babies$385,170--534--$721$385,1701Focus
2Alice in Wonderland (2010)$160,78146%582-468$276$330,306,00910Disney
3Hot Tub Time Machine$160,00054%802-310$200$48,845,0007MGM
4City Island$140,531136%247-22$569$2,475,0648Anchor Bay
5The Bounty Hunter$122,749102%462-429$266$64,418,7418Sony / Columbia
6Shutter Island$112,829601%189-61$597$126,718,76012Paramount
7She's Out of My League$108,137570%26118$414$31,130,8069Paramount
8Diary of a Wimpy Kid$107,186190%625-541$171$61,159,4948Fox
9Avatar$103,98982%328-59$317$747,625,31921Fox
10Tyler Perry's Why Did I Get Married Too?$93,93684%404-323$233$59,048,4606Lionsgate
11The Ghost Writer$55,53076%231-105$240$14,697,25312Summit
12Percy Jackson and the Olympians: The Lightning Thief$32,835159%221-44$149$88,084,64313Fox
13The Tooth Fairy$27,386266%160-26$171$59,622,21216Fox
14The Crazies$22,000139%149-48$148$38,973,00011Overture
15Greenberg$21,03863%114-29$185$4,001,4388Focus
16Our Family Wedding$18,918285%11921$159$19,936,7309Fox Searchlight
17Letters to God$15,00079%112-87$134$2,702,0005Vivendi
18Brooklyn's Finest$8,50027%113-33$75$27,099,00010Overture

Platform (1 — 99)

#TitleFri, May. 7 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$106,00028%48-1$2,208$4,926,0008Warner Bros. / IMAX
2Under the Sea 3D$18,00050%14-2$1,286$21,850,00065Warner Bros. / IMAX
3Cop Out$15,000142%91-50$165$44,802,00011Warner Bros.
4The Joneses$14,38214%68-55$212$1,306,7664Roadside Attractions
5Crazy Heart$10,52023%75-43$140$39,370,56021Fox Searchlight
6The Runaways$9,450-14%65-57$145$3,462,9148Apparition
7Remember Me$8,38484%76-42$110$19,041,5909Summit
8The Square (2010)$6,35340%17-7$374$199,3425Apparition
9The Book of Eli$6,30043%61-16$103$94,804,00017Warner Bros.
10The Blind Side$2,70093%25-21$108$255,938,00025Warner Bros.
11The Secret of Kells$2,602-20%22-14$118$415,56010GKIDS
12That Evening Sun$648--40$162$275,36327Freestyle