Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Fri, May. 14 2010

Wide (1000+)

#TitleFri, May. 14 2010LocationsAvg.TotalWks.Dist.
1Iron Man 2$15,120,949139%4,39010$3,444$174,280,8202Paramount
2Robin Hood$13,031,000--3,503--$3,720$13,031,0001Universal
3Letters to Juliet$4,993,113--2,968--$1,682$4,993,1131Summit
4Just Wright$2,878,720--1,831--$1,572$2,878,7201Fox Searchlight
5A Nightmare on Elm Street (2010)$1,554,000144%3,075-257$505$52,964,0003Warner Bros. / New Line
6Date Night$1,238,741192%2,481-253$499$83,937,8486Fox
7How to Train Your Dragon$1,232,514206%2,620-1760$470$203,876,6748Paramount / DreamWorks
8The Back-up Plan$786,20599%2,497-506$315$32,523,5074CBS Films
9Furry Vengeance$521,409188%2,695-307$193$13,368,3733Summit
10Clash of the Titans (2010)$346,00057%1,300-857$266$159,243,0007Warner Bros.
11Death at a Funeral (2010)$324,98164%1,062-644$306$39,682,7975Sony / Screen Gems

Limited (100 — 999)

#TitleFri, May. 14 2010LocationsAvg.TotalWks.Dist.
1Babies$295,84367%5439$545$3,181,3992Focus
2Oceans$233,97715%973-259$240$17,151,4094Disneynature
3The Last Song$172,72495%802-501$215$60,868,6987Disney
4Kick-Ass$162,412-16%609-1150$267$46,238,6475Lionsgate
5The Losers$139,000-31%701-1749$198$22,441,0004Warner Bros.
6City Island$114,107129%2536$451$3,280,5099Anchor Bay
7Alice in Wonderland (2010)$113,21593%403-179$281$331,206,92811Disney
8Diary of a Wimpy Kid$98,695352%468-157$211$61,690,5139Fox
9Hot Tub Time Machine$90,00027%458-344$197$48,969,0008MGM
10Shutter Island$86,887742%310121$280$127,008,19013Paramount
11Avatar$86,28775%279-49$309$748,219,48622Fox
12She's Out of My League$83,811507%206-55$407$31,422,93110Paramount
13The Bounty Hunter$70,177--293-169$240$64,889,7419Sony / Columbia
14Tyler Perry's Why Did I Get Married Too?$46,16177%281-123$164$59,555,2437Lionsgate
15Percy Jackson and the Olympians: The Lightning Thief$31,768170%209-12$152$88,263,04814Fox
16The Ghost Writer$31,50537%150-81$210$14,998,62413Summit
17The Tooth Fairy$20,434153%132-28$155$59,766,28617Fox
18The Crazies$16,901147%111-38$152$39,063,23712Overture
19Our Family Wedding$16,391108%103-16$159$20,045,85510Fox Searchlight

Platform (1 — 99)

#TitleFri, May. 14 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$127,00026%480$2,646$5,547,0009Warner Bros. / IMAX
2Princess Kaiulani$59,849--33--$1,814$59,8491Roadside Attractions
3Under the Sea 3D$16,000-20%184$889$21,957,00066Warner Bros. / IMAX
4Greenberg$13,22221%77-37$172$4,122,7189Focus
5The Joneses$7,69517%56-12$137$1,381,6385Roadside Attractions
6Letters to God$7,40028%75-37$99$2,776,0006Vivendi
7Cop Out$7,200112%53-38$136$44,850,00012Warner Bros.
8The Runaways$6,22916%49-16$127$3,514,4519Apparition
9The Secret of Kells$6,038228%264$232$443,08511GKIDS
10Crazy Heart$5,77510%50-25$116$39,423,51622Fox Searchlight
11Brooklyn's Finest$4,5305%64-49$71$27,143,38411Overture
12The Square (2010)$3,57741%14-3$256$231,1066Apparition
13Beetle Queen Conquers Tokyo$2,700--0----$01Argot Pictures
14Here and There (Tamo i Ovde)$2,173--1--$2,173$2,1731Cinema Purgatorio
15The Blind Side$700-13%11-14$64$255,949,00026Warner Bros.