Grosses

'San Andreas' Demolishes Expectations with $54.6M Debut; 'Aloha' Arrives with Weak $9.7M Sixth Place StartJune 01, 2015 12:40 PM

by Daniel Garris

Warner's San Andreas demolished expectations in a big way this weekend with a first place start of $54.59 million. The Dwayne Johnson led disaster film proved to be critic proof this weekend and no doubt received an added boost from Johnson's growing fanbase after the recent break-out success of Furious 7. The opening weekend performance of San Andreas was especially impressive when considering the relatively low levels of online buzz the film displayed in the weeks leading up to its release. In addition to outpacing expectations in a big way, San Andreas opened 83 percent stronger than the $29.80 million start of last year's Hercules and just 18 percent below the $66.41 million opening of 2013's World War Z.

San Andreas opened with $18.15 million on Friday (which included an estimated $3.1 million from Thursday evening shows), increased a surprisingly strong 13 percent on Saturday to take in $20.51 million and declined just 22 percent on Sunday to gross $15.93 million. That placed the film's opening weekend to Friday ratio at 3.01 to 1. That is a very encouraging early sign going forward, as is the film's A- rating on CinemaScore (which suggests that the film is going over much better with moviegoers than with critics). However, competition will be especially fierce throughout the month of June, especially from Universal's Jurassic World.

The audience breakdown for San Andreas was nearly evenly split between genders (51 percent female, 49 percent male) and skewed heavily towards moviegoers over the age of 25 (70 percent).

Pitch Perfect 2 placed in a distant second this weekend with $14.82 million. Universal's successful musical comedy sequel starring Anna Kendrick was down a sharp 52 percent from last weekend's three-day frame. While Pitch Perfect 2 continues to be quite front-loaded, the film is still outpacing expectations in a big way with a 17-day take of $147.52 million. That places the film 30 percent ahead of the $113.70 million 17-day take of last year's Neighbors. Pitch Perfect 2 could experience another sizable decline next weekend with both Fox's Spy and Focus's Insidious: Chapter 3 entering the marketplace.

On the heels of last weekend's already lackluster start, Disney's Tomorrowland was down two spots and a troubling 57 percent this weekend to place in third with $14.30 million. Mixed word of mouth and the break-out performance of San Andreas both clearly took a toll on Tomorrowland this weekend. The pricy Brad Bird directed sci-fi film starring George Clooney has grossed $63.69 million in ten days of release. Tomorrowland is currently running 13 percent behind the $73.10 million ten-day start of 2011's Super 8 and will need to stabilize very soon if it is to eventually reach the $100 million domestic mark.

Warner's Mad Max: Fury Road followed closely behind in fourth with $14.18 million. The critically acclaimed action film starring Tom Hardy and Charlize Theron was down 42 percent, which represented a solid hold given the added presence of San Andreas this weekend. Mad Max: Fury Road continues to perform on the high end of expectations with a 17-day take of $116.47 million. That places the film 7 percent ahead of the $108.45 million 17-day gross of 2012's Prometheus.

Avengers: Age of Ultron rounded out the weekend's top five with $11.40 million. The blockbuster superhero sequel from Disney and Marvel fell 47 percent from last weekend. Avengers: Age of Ultron has grossed $427.55 million through 31 days of release. The film surpassed the $424.67 million final gross of 2013's The Hunger Games: Catching Fire this weekend to move into tenth place on the all-time unadjusted domestic chart.

Meanwhile, Sony's Aloha was off to a very soft start this weekend with a sixth place take of just $9.67 million. The Cameron Crowe directed film starring Bradley Cooper, Emma Stone and Rachel McAdams opened below its already scaled back expectations. Unlike San Andreas, which was able to use Johnson's recent success with Furious 7 to its advantage, Aloha was unable to see any type of boost from Cooper's recent success with American Sniper. The one saving grace for Aloha is that the film carried a modest reported production budget of $37 million. Aloha opened 14 percent below the $11.24 million three-day start of 2009's All About Steve.

Aloha started out with $3.49 million on Friday (which included an estimated $0.50 million from Thursday evening shows), increased 6 percent on Saturday to take in $3.69 million and declined 32.5 percent on Sunday to gross $2.49 million. That gave the film an opening weekend to Friday ratio at 2.77 to 1. While a number of Crowe's previous efforts have been able to display very strong holding power, Aloha will have an uphill battle ahead of it given a soft B- rating on CinemaScore, poor critical reviews and the amount of competition it will face throughout June. The audience breakdown for the film skewed towards female moviegoers (64 percent) and towards moviegoers over the age of 30 (57 percent).

Fox's Poltergeist placed in seventh this weekend with $8.06 million. The PG-13 horror remake was down a very sharp 64 percent from last weekend. Poltergeist has grossed $38.53 million in ten days. That is towards the lower end of pre-release expectations and places the film 7 percent behind the $41.53 million ten-day take of 2013's Evil Dead.

Daily Domestic Gross Fri, May. 14 2010

Wide (1000+)

#TitleFri, May. 14 2010LocationsAvg.TotalWks.Dist.
1Iron Man 2$15,120,949139%4,39010$3,444$174,280,8202Paramount
2Robin Hood$13,031,000--3,503--$3,720$13,031,0001Universal
3Letters to Juliet$4,993,113--2,968--$1,682$4,993,1131Summit
4Just Wright$2,878,720--1,831--$1,572$2,878,7201Fox Searchlight
5A Nightmare on Elm Street (2010)$1,554,000144%3,075-257$505$52,964,0003Warner Bros. / New Line
6Date Night$1,238,741192%2,481-253$499$83,937,8486Fox
7How to Train Your Dragon$1,232,514206%2,620-1760$470$203,876,6748Paramount / DreamWorks
8The Back-up Plan$786,20599%2,497-506$315$32,523,5074CBS Films
9Furry Vengeance$521,409188%2,695-307$193$13,368,3733Summit
10Clash of the Titans (2010)$346,00057%1,300-857$266$159,243,0007Warner Bros.
11Death at a Funeral (2010)$324,98164%1,062-644$306$39,682,7975Sony / Screen Gems

Limited (100 — 999)

#TitleFri, May. 14 2010LocationsAvg.TotalWks.Dist.
1Babies$295,84367%5439$545$3,181,3992Focus
2Oceans$233,97715%973-259$240$17,151,4094Disneynature
3The Last Song$172,72495%802-501$215$60,868,6987Disney
4Kick-Ass$162,412-16%609-1150$267$46,238,6475Lionsgate
5The Losers$139,000-31%701-1749$198$22,441,0004Warner Bros.
6City Island$114,107129%2536$451$3,280,5099Anchor Bay
7Alice in Wonderland (2010)$113,21593%403-179$281$331,206,92811Disney
8Diary of a Wimpy Kid$98,695352%468-157$211$61,690,5139Fox
9Hot Tub Time Machine$90,00027%458-344$197$48,969,0008MGM
10Shutter Island$86,887742%310121$280$127,008,19013Paramount
11Avatar$86,28775%279-49$309$748,219,48622Fox
12She's Out of My League$83,811507%206-55$407$31,422,93110Paramount
13The Bounty Hunter$70,177--293-169$240$64,889,7419Sony / Columbia
14Tyler Perry's Why Did I Get Married Too?$46,16177%281-123$164$59,555,2437Lionsgate
15Percy Jackson and the Olympians: The Lightning Thief$31,768170%209-12$152$88,263,04814Fox
16The Ghost Writer$31,50537%150-81$210$14,998,62413Summit
17The Tooth Fairy$20,434153%132-28$155$59,766,28617Fox
18The Crazies$16,901147%111-38$152$39,063,23712Overture
19Our Family Wedding$16,391108%103-16$159$20,045,85510Fox Searchlight

Platform (1 — 99)

#TitleFri, May. 14 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$127,00026%480$2,646$5,547,0009Warner Bros. / IMAX
2Princess Kaiulani$59,849--33--$1,814$59,8491Roadside Attractions
3Under the Sea 3D$16,000-20%184$889$21,957,00066Warner Bros. / IMAX
4Greenberg$13,22221%77-37$172$4,122,7189Focus
5The Joneses$7,69517%56-12$137$1,381,6385Roadside Attractions
6Letters to God$7,40028%75-37$99$2,776,0006Vivendi
7Cop Out$7,200112%53-38$136$44,850,00012Warner Bros.
8The Runaways$6,22916%49-16$127$3,514,4519Apparition
9The Secret of Kells$6,038228%264$232$443,08511GKIDS
10Crazy Heart$5,77510%50-25$116$39,423,51622Fox Searchlight
11Brooklyn's Finest$4,5305%64-49$71$27,143,38411Overture
12The Square (2010)$3,57741%14-3$256$231,1066Apparition
13Beetle Queen Conquers Tokyo$2,700--0----$01Argot Pictures
14Here and There (Tamo i Ovde)$2,173--1--$2,173$2,1731Cinema Purgatorio
15The Blind Side$700-13%11-14$64$255,949,00026Warner Bros.