Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, May. 19 2010

Wide (1000+)

#TitleWed, May. 19 2010LocationsAvg.TotalWks.Dist.
1Iron Man 2$3,145,551-12%4,39010$717$221,626,9762Paramount
2Robin Hood$2,593,100-16%3,503--$740$45,014,4301Universal
3Letters to Juliet$1,185,179-13%2,968--$399$17,222,1541Summit
4Just Wright$472,554-21%1,831--$258$9,934,7621Fox Searchlight
5A Nightmare on Elm Street (2010)$374,000-12%3,075-257$122$57,284,0003Warner Bros. / New Line
6How to Train Your Dragon$336,558-15%2,620-383$128$208,734,3428Paramount / DreamWorks
7Date Night$329,803-5%2,481-253$133$87,513,7466Fox
8The Back-up Plan$208,759-11%2,497-506$84$34,770,5944CBS Films
9Furry Vengeance$120,642-24%2,695-307$45$15,486,8083Summit
10Clash of the Titans (2010)$117,000-3%1,300-857$90$160,478,0007Warner Bros.
11Death at a Funeral (2010)$105,334-6%1,062-644$99$40,820,2945Sony / Screen Gems

Limited (100 — 999)

#TitleWed, May. 19 2010LocationsAvg.TotalWks.Dist.
1Babies$126,6180%5439$233$4,251,0542Focus
2Oceans$120,990-3%973-259$124$18,022,6974Disneynature
3Kick-Ass$71,1593%609-1150$117$46,827,2105Lionsgate
4The Losers$49,0002%701-1749$70$22,902,0004Warner Bros.
5Alice in Wonderland (2010)$43,917-10%403-179$109$331,666,06511Disney
6The Last Song$43,384-8%802-501$54$61,373,0107Disney
7Avatar$42,80511%279-49$153$748,590,96222Fox
8City Island$42,285-9%2536$167$3,730,4589Anchor Bay
9Hot Tub Time Machine$41,0000%458-344$90$49,305,0008MGM
10Shutter Island$27,329-4%310121$88$127,296,36713Paramount
11Diary of a Wimpy Kid$21,286-19%468-157$45$62,045,8669Fox
12Tyler Perry's Why Did I Get Married Too?$13,873-8%281-123$49$59,725,4477Lionsgate
13The Ghost Writer$11,693-4%150-81$78$15,119,16813Summit
14She's Out of My League$11,0473%206-55$54$31,616,86510Paramount
15Percy Jackson and the Olympians: The Lightning Thief$8,204-11%209-12$39$88,380,32814Fox
16Our Family Wedding$5,720-9%103-16$56$20,109,37710Fox Searchlight
17The Crazies$4,9471%111-38$45$39,118,14312Overture
18The Tooth Fairy$4,890-21%132-28$37$59,844,32317Fox

Platform (1 — 99)

#TitleWed, May. 19 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$88,0002%480$1,833$5,991,0009Warner Bros. / IMAX
2Princess Kaiulani$21,139-4%33--$641$253,2341Roadside Attractions
3Under the Sea 3D$18,00013%180$1,000$22,040,00066Warner Bros. / IMAX
4Greenberg$7,2364%77-37$94$4,175,5959Focus
5The Joneses$4,15721%56-12$74$1,411,6485Roadside Attractions
6The Runaways$3,78222%49-16$77$3,538,7919Apparition
7The Secret of Kells$2,883-14%264$111$470,19011GKIDS
8Crazy Heart$2,416-10%50-25$48$39,444,00122Fox Searchlight
9Brooklyn's Finest$2,277-9%64-49$36$27,161,22011Overture
10Cop Out$2,000-5%53-38$38$44,874,00012Warner Bros.
11Letters to God$2,000-35%74-38$27$2,802,0006Vivendi
12The Square (2010)$1,626-5%14-3$116$246,9896Apparition
13Here and There (Tamo i Ovde)$1,00431%1--$1,004$8,7831Cinema Purgatorio
14The Blind Side$2500%11-14$23$255,951,00026Warner Bros.