Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Sun, May. 23 2010

Wide (1000+)

#TitleSun, May. 23 2010LocationsAvg.TotalWks.Dist.
1Shrek Forever After$21,145,279-27%4,359--$4,851$70,838,2071Paramount / DreamWorks
2Iron Man 2$7,306,357-36%4,177-213$1,749$251,026,0613Paramount
3Robin Hood$5,257,000-33%3,5052$1,500$66,166,0002Universal
4Letters to Juliet$2,251,219-40%2,9757$757$27,332,5072Summit
5Just Wright$1,090,380-41%1,8310$596$14,697,9712Fox Searchlight
6MacGruber$1,008,000-31%2,551--$395$4,043,0001Universal / Rogue
7Date Night$672,370-49%1,869-612$360$90,748,8187Fox
8How to Train Your Dragon$564,469-34%1,751-869$322$210,990,9189Paramount / DreamWorks
9A Nightmare on Elm Street (2010)$563,000-43%2,125-950$265$59,968,0004Warner Bros. / New Line
10The Back-up Plan$222,080-46%1,079-1418$206$35,919,7075CBS Films
11Furry Vengeance$169,467-30%1,369-1326$124$16,131,7844Summit

Limited (100 — 999)

#TitleSun, May. 23 2010LocationsAvg.TotalWks.Dist.
1Kites$236,178-37%208--$1,135$959,3291Reliance Big Cinema
2Babies$230,687-22%395-148$584$5,102,3953Focus
3Alice in Wonderland (2010)$147,435-30%4118$359$332,194,26612Disney
4Death at a Funeral (2010)$141,858-42%561-501$253$41,463,0306Sony / Screen Gems
5City Island$117,352-43%234-19$502$4,191,60510Anchor Bay
6Clash of the Titans (2010)$105,000-34%412-888$255$160,965,0008Warner Bros.
7Oceans$104,296-12%524-449$199$18,524,6655Disneynature
8Shutter Island$102,21725%256-54$399$127,564,14114Paramount
9Kick-Ass$81,545-31%309-300$264$47,171,9506Lionsgate
10Diary of a Wimpy Kid$79,954-36%352-116$227$62,344,36510Fox
11Hot Tub Time Machine$78,000-14%278-180$281$49,584,0009MGM
12Avatar$64,308-22%167-112$385$748,821,66523Fox
13The Last Song$56,464-38%357-445$158$61,641,7568Disney
14The Losers$35,000-35%185-516$189$23,082,0005Warner Bros.
15The Bounty Hunter$34,527-47%170-123$203$65,258,28010Sony / Columbia
16Percy Jackson and the Olympians: The Lightning Thief$23,961-44%166-43$144$88,480,61815Fox
17Tyler Perry's Why Did I Get Married Too?$17,679-45%133-148$133$59,808,1028Lionsgate
18The Tooth Fairy$14,731-41%115-17$128$59,903,07718Fox

Platform (1 — 99)

#TitleSun, May. 23 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$79,000-19%480$1,646$6,377,00010Warner Bros. / IMAX
2Princess Kaiulani$46,851-20%4714$997$426,5122Roadside Attractions
3Solitary Man$31,642-21%4--$7,911$94,9361Anchor Bay
4The Ghost Writer$20,226-47%86-64$235$15,208,52014Summit
5Our Family Wedding$15,580-29%84-19$185$20,165,79511Fox Searchlight
6Under the Sea 3D$9,000-36%180$500$22,105,00067Warner Bros. / IMAX
7Greenberg$8,993-35%47-30$191$4,216,78910Focus
8The Secret of Kells$8,344-20%23-3$363$496,71412GKIDS
9The Runaways$5,245-38%30-19$175$3,560,50810Apparition
10Racing Dreams$4,836-58%33--$147$20,0481Hanover House
11The Square (2010)$3,293-50%12-2$274$262,3147Apparition
12The Joneses$3,116-39%27-29$115$1,426,5836Roadside Attractions
13Crazy Heart$2,503-25%28-22$89$39,455,07523Fox Searchlight