Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sun, May. 23 2010

Wide (1000+)

#TitleSun, May. 23 2010LocationsAvg.TotalWks.Dist.
1Shrek Forever After$21,145,279-27%4,359--$4,851$70,838,2071Paramount / DreamWorks
2Iron Man 2$7,306,357-36%4,177-213$1,749$251,026,0613Paramount
3Robin Hood$5,257,000-33%3,5052$1,500$66,166,0002Universal
4Letters to Juliet$2,251,219-40%2,9757$757$27,332,5072Summit
5Just Wright$1,090,380-41%1,8310$596$14,697,9712Fox Searchlight
6MacGruber$1,008,000-31%2,551--$395$4,043,0001Universal / Rogue
7Date Night$672,370-49%1,869-612$360$90,748,8187Fox
8How to Train Your Dragon$564,469-34%1,751-869$322$210,990,9189Paramount / DreamWorks
9A Nightmare on Elm Street (2010)$563,000-43%2,125-950$265$59,968,0004Warner Bros. / New Line
10The Back-up Plan$222,080-46%1,079-1418$206$35,919,7075CBS Films
11Furry Vengeance$169,467-30%1,369-1326$124$16,131,7844Summit

Limited (100 — 999)

#TitleSun, May. 23 2010LocationsAvg.TotalWks.Dist.
1Kites$236,178-37%208--$1,135$959,3291Reliance Big Cinema
2Babies$230,687-22%395-148$584$5,102,3953Focus
3Alice in Wonderland (2010)$147,435-30%4118$359$332,194,26612Disney
4Death at a Funeral (2010)$141,858-42%561-501$253$41,463,0306Sony / Screen Gems
5City Island$117,352-43%234-19$502$4,191,60510Anchor Bay
6Clash of the Titans (2010)$105,000-34%412-888$255$160,965,0008Warner Bros.
7Oceans$104,296-12%524-449$199$18,524,6655Disneynature
8Shutter Island$102,21725%256-54$399$127,564,14114Paramount
9Kick-Ass$81,545-31%309-300$264$47,171,9506Lionsgate
10Diary of a Wimpy Kid$79,954-36%352-116$227$62,344,36510Fox
11Hot Tub Time Machine$78,000-14%278-180$281$49,584,0009MGM
12Avatar$64,308-22%167-112$385$748,821,66523Fox
13The Last Song$56,464-38%357-445$158$61,641,7568Disney
14The Losers$35,000-35%185-516$189$23,082,0005Warner Bros.
15The Bounty Hunter$34,527-47%170-123$203$65,258,28010Sony / Columbia
16Percy Jackson and the Olympians: The Lightning Thief$23,961-44%166-43$144$88,480,61815Fox
17Tyler Perry's Why Did I Get Married Too?$17,679-45%133-148$133$59,808,1028Lionsgate
18The Tooth Fairy$14,731-41%115-17$128$59,903,07718Fox

Platform (1 — 99)

#TitleSun, May. 23 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$79,000-19%480$1,646$6,377,00010Warner Bros. / IMAX
2Princess Kaiulani$46,851-20%4714$997$426,5122Roadside Attractions
3Solitary Man$31,642-21%4--$7,911$94,9361Anchor Bay
4The Ghost Writer$20,226-47%86-64$235$15,208,52014Summit
5Our Family Wedding$15,580-29%84-19$185$20,165,79511Fox Searchlight
6Under the Sea 3D$9,000-36%180$500$22,105,00067Warner Bros. / IMAX
7Greenberg$8,993-35%47-30$191$4,216,78910Focus
8The Secret of Kells$8,344-20%23-3$363$496,71412GKIDS
9The Runaways$5,245-38%30-19$175$3,560,50810Apparition
10Racing Dreams$4,836-58%33--$147$20,0481Hanover House
11The Square (2010)$3,293-50%12-2$274$262,3147Apparition
12The Joneses$3,116-39%27-29$115$1,426,5836Roadside Attractions
13Crazy Heart$2,503-25%28-22$89$39,455,07523Fox Searchlight