Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Wed, May. 26 2010

Wide (1000+)

#TitleWed, May. 26 2010LocationsAvg.TotalWks.Dist.
1Shrek Forever After$4,076,616-13%4,359--$935$85,308,4411Paramount / DreamWorks
2Iron Man 2$1,684,755-7%4,177-213$403$256,736,6863Paramount
3Robin Hood$1,489,625-11%3,5052$425$71,177,8452Universal
4Letters to Juliet$809,861-9%2,9757$272$29,888,7022Summit
5MacGruber$357,140-18%2,551--$140$5,306,2401Universal / Rogue
6Just Wright$294,484-18%1,8310$161$15,712,8932Fox Searchlight
7Date Night$230,070-4%1,869-612$123$91,485,0997Fox
8A Nightmare on Elm Street (2010)$202,000-6%2,125-950$95$60,617,0004Warner Bros. / New Line
9How to Train Your Dragon$143,387-2%1,751-869$82$211,470,9559Paramount / DreamWorks
10The Back-up Plan$76,879-16%1,079-1418$71$36,183,3355CBS Films
11Furry Vengeance$37,833-9%1,369-1326$28$16,258,4424Summit

Limited (100 — 999)

#TitleWed, May. 26 2010LocationsAvg.TotalWks.Dist.
1Babies$86,3201%395-148$219$5,361,5943Focus
2Alice in Wonderland (2010)$54,057-13%4118$132$332,370,57912Disney
3Oceans$53,2192%524-449$102$18,694,7235Disneynature
4Death at a Funeral (2010)$46,715-13%561-501$83$41,617,5706Sony / Screen Gems
5Kites$44,383-24%208--$213$1,145,8941Reliance Big Cinema
6City Island$35,144-9%234-19$150$4,296,84910Anchor Bay
7Clash of the Titans (2010)$34,0000%412-888$83$161,073,0008Warner Bros.
8Kick-Ass$32,778-9%309-300$106$47,282,0236Lionsgate
9Hot Tub Time Machine$32,000-9%278-180$115$49,689,0009MGM
10Avatar$23,2796%167-112$139$748,905,56423Fox
11The Last Song$20,373-9%357-445$57$61,707,7738Disney
12Diary of a Wimpy Kid$19,450-14%352-116$55$62,411,46810Fox
13Shutter Island$19,443-3%256-54$76$127,622,39014Paramount
14The Losers$11,000-8%185-516$59$23,119,0005Warner Bros.
15Percy Jackson and the Olympians: The Lightning Thief$9,1641%166-43$55$88,509,06615Fox
16Tyler Perry's Why Did I Get Married Too?$5,865-9%133-148$44$59,826,9658Lionsgate
17The Tooth Fairy$5,240-5%115-17$46$59,918,26718Fox

Platform (1 — 99)

#TitleWed, May. 26 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$82,00017%480$1,708$6,597,00010Warner Bros. / IMAX
2Princess Kaiulani$19,7096%4714$419$483,7382Roadside Attractions
3Under the Sea 3D$13,0008%180$722$22,145,00067Warner Bros. / IMAX
4Solitary Man$10,09122%4--$2,523$123,7291Anchor Bay
5The Ghost Writer$7,7164%86-64$90$15,231,93114Summit
6Our Family Wedding$4,9720%84-19$59$20,180,50811Fox Searchlight
7Greenberg$4,455-5%47-30$95$4,229,79610Focus
8Letters to God$3,70095%39-35$95$2,832,0007Vivendi
9The Secret of Kells$3,01217%23-3$131$504,39312GKIDS
10The Square (2010)$1,47411%12-2$123$266,2577Apparition
11The Runaways$1,446-34%30-19$48$3,566,26910Apparition
12The Joneses$1,35814%27-29$50$1,431,0656Roadside Attractions
13Racing Dreams$987-3%31--$32$22,7331Hanover House
14Crazy Heart$959-15%28-22$34$39,457,81423Fox Searchlight