Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Thu, May. 27 2010

Wide (1000+)

#TitleThu, May. 27 2010LocationsAvg.TotalWks.Dist.
1Sex and the City 2$14,208,000--3,445--$4,124$14,208,0000Warner Bros. / New Line
2Shrek Forever After$4,441,9109%4,359--$1,019$89,750,3511Paramount / DreamWorks
3Iron Man 2$1,840,2249%4,177-213$441$258,576,9103Paramount
4Robin Hood$1,542,0204%3,5052$440$72,719,8652Universal
5Letters to Juliet$814,7161%2,9757$274$30,703,4182Summit
6MacGruber$344,095-4%2,551--$135$5,650,3351Universal / Rogue
7Just Wright$284,625-3%1,684-147$169$15,997,5182Fox Searchlight
8Date Night$212,609-8%1,409-1072$151$91,697,7087Fox
9A Nightmare on Elm Street (2010)$162,000-20%2,125-950$76$60,779,0004Warner Bros. / New Line
10How to Train Your Dragon$133,264-7%1,751-869$76$211,604,2199Paramount / DreamWorks
11The Back-up Plan$51,978-32%1,079-1418$48$36,235,3135CBS Films
12Furry Vengeance$26,113-31%1,369-1326$19$16,284,5554Summit

Limited (100 — 999)

#TitleThu, May. 27 2010LocationsAvg.TotalWks.Dist.
1Babies$86,9041%395-148$220$5,448,4983Focus
2Alice in Wonderland (2010)$59,62110%4118$145$332,430,20012Disney
3Oceans$40,675-24%524-449$78$18,735,3985Disneynature
4Kites$37,959-14%208--$182$1,183,8531Reliance Big Cinema
5Death at a Funeral (2010)$37,498-20%470-592$80$41,655,0686Sony / Screen Gems
6Hot Tub Time Machine$32,0000%278-180$115$49,721,0009MGM
7City Island$31,871-9%234-19$136$4,329,27510Anchor Bay
8Clash of the Titans (2010)$28,000-18%412-888$68$161,101,0008Warner Bros.
9Kick-Ass$27,244-17%309-300$88$47,309,2676Lionsgate
10Diary of a Wimpy Kid$23,40020%352-116$66$62,434,86810Fox
11Avatar$23,2950%161-118$145$748,928,85923Fox
12Shutter Island$20,2154%256-54$79$127,642,60514Paramount
13The Last Song$16,070-21%357-445$45$61,723,8438Disney
14Percy Jackson and the Olympians: The Lightning Thief$11,05521%166-43$67$88,520,12115Fox
15The Losers$9,300-15%185-516$50$23,128,0005Warner Bros.
16The Tooth Fairy$6,22019%115-17$54$59,924,48718Fox
17Tyler Perry's Why Did I Get Married Too?$4,956-15%133-148$37$59,831,9218Lionsgate

Platform (1 — 99)

#TitleThu, May. 27 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$90,00010%480$1,875$6,686,10010Warner Bros. / IMAX
2Princess Kaiulani$20,8516%4714$444$504,5892Roadside Attractions
3Under the Sea 3D$20,00054%180$1,111$22,165,00067Warner Bros. / IMAX
4Solitary Man$8,827-13%4--$2,207$132,5561Anchor Bay
5The Ghost Writer$6,727-13%86-64$78$15,238,65814Summit
6Our Family Wedding$5,2906%84-19$63$20,185,79811Fox Searchlight
7Greenberg$4,374-2%47-30$93$4,234,17010Focus
8The Secret of Kells$3,0772%23-3$134$507,47012GKIDS
9Letters to God$1,900-49%39-35$49$2,834,0007Vivendi
10The Square (2010)$1,267-14%12-2$106$267,5247Apparition
11The Runaways$1,188-18%30-19$40$3,567,45710Apparition
12Crazy Heart$1,06111%28-22$38$39,458,87523Fox Searchlight
13The Joneses$882-35%27-29$33$1,431,9476Roadside Attractions