Grosses

'The Equalizer' Impresses with $34.1M Start; 'The Maze Runner' Holds Up Well with $17.4M; 'The Boxtrolls' Debuts in Third with Very Solid $17.3MSeptember 29, 2014 01:07 PM

by Daniel Garris

Sony's The Equalizer debuted in first place this weekend with a strong start of $34.14 million. The action thriller starring Denzel Washington debuted towards the higher end of pre-release expectations, which were lofty, especially for the month of September. Without adjusting for ticket price inflation, The Equalizer delivered the fourth largest opening weekend ever for the month of September (behind only 2012's Hotel Transylvania, 2013's Insidious Chapter 2 and 2002's Sweet Home Alabama). The film's debut represented the third largest opening weekend performance ever for Washington (behind only 2007's American Gangster and 2012's Safe House). The Equalizer opened 4 percent stronger than the $32.79 million start of 2010's The Book of Eli and 15 percent below the $40.17 million start of Safe House.

The Equalizer opened with $12.49 million on Friday (which included an estimated $1.5 million from Thursday night shows), increased 8 percent on Saturday to gross $13.49 million and declined 40 percent on Sunday to take in $8.15 million. That placed the film's opening weekend to Friday ratio at 2.73 to 1. The audience breakdown for the film skewed slightly towards male moviegoers (52 percent) and towards moviegoers 30 years and older (65 percent). The Equalizer received an A- rating on CinemaScore, which is an encouraging sign for the film going forward.

The Maze Runner placed in second with $17.44 million. The young adult adaptation from Fox held up relatively well this weekend, as it was down 46 percent from last weekend's strong start. The Maze Runner has grossed $57.96 million in ten days and continues to display strong early holding power for a young adult adaptation. Thanks in part to a significantly stronger second weekend hold, The Maze Runner is now running 32 percent ahead of the $44.01 million ten-day take of last year's Ender's Game and is already on the verge of reaching the $61.74 million final domestic gross of Ender's Game.

The Boxtrolls was off to a very solid third place start this weekend with $17.28 million. The latest 3D stop motion animated film from Focus and Laika debuted a bit above pre-release expectations. Compared to previous films from Focus and Laika, The Boxtrolls opened 23 percent ahead of the $14.09 million start of 2012's ParaNorman and a slim 3 percent ahead of the $16.85 million start of 2009's Coraline. ParaNorman and Coraline both displayed terrific holding power and going forward The Boxtrolls will hope to accomplish the same.

The Boxtrolls opened with $4.93 million on Friday, increased a strong 51 percent on Saturday to gross $7.46 million and declined 34.5 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.51 to 1. The audience breakdown for the film skewered towards female moviegoers (57 percent). The Boxtrolls received a solid B+ rating on CinemaScore.

Warner's This Is Where I Leave You placed in fourth with $6.89 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey held up well this weekend, as it was down 40 percent from last weekend's so-so start. This Is Where I Leave You has grossed $22.44 million in ten days. That places the film 13.5 percent behind the $25.94 million ten-day start of 2011's The Change-Up (which fell 53 percent in its second weekend to gross $6.31 million).

Fellow Warner Bros. release Dolphin Tale 2 rounded out the weekend's top five with $4.79 million. The family film sequel was down 46 percent from last weekend, as the film appears to have taken a bit of a hit from The Boxtrolls arriving in the marketplace. Dolphin Tale 2 has grossed $33.62 million in 17 days. The film is currently running 31 percent behind the $49.04 million 17-day take of 2011's Dolphin Tale and is displaying significantly softer holding power.

No Good Deed followed in sixth with $4.51 million. Sony's low-budget thriller starring Idris Elba and Taraji P. Henson was down 54 percent. No Good Deed continues to be very front-loaded, but has still grossed a healthy $46.53 million in 17 days.

Universal's A Walk Among the Tombstones was down five spots and a massive 67 percent from last weekend with a seventh place take of $4.19 million. Lackluster word of mouth and the new direct competition from The Equalizer both had a clear negative effect on the Liam Neeson led action thriller this weekend. A Walk Among the Tombstones is now running below expectations with a ten-day start of $20.83 million.

Guardians of the Galaxy was down just 28 percent to place in eighth with $3.77 million. In the process, the blockbuster sci-fi superhero film from Disney and Marvel surpassed the $318.41 million final unadjusted gross of 2008's Iron Man. Guardians of the Galaxy has grossed a massive $319.17 million through 59 days of release.

Daily Domestic Gross Thu, May. 27 2010

Wide (1000+)

#TitleThu, May. 27 2010LocationsAvg.TotalWks.Dist.
1Sex and the City 2$14,208,000--3,445--$4,124$14,208,0000Warner Bros. / New Line
2Shrek Forever After$4,441,9109%4,359--$1,019$89,750,3511Paramount / DreamWorks
3Iron Man 2$1,840,2249%4,177-213$441$258,576,9103Paramount
4Robin Hood$1,542,0204%3,5052$440$72,719,8652Universal
5Letters to Juliet$814,7161%2,9757$274$30,703,4182Summit
6MacGruber$344,095-4%2,551--$135$5,650,3351Universal / Rogue
7Just Wright$284,625-3%1,684-147$169$15,997,5182Fox Searchlight
8Date Night$212,609-8%1,409-1072$151$91,697,7087Fox
9A Nightmare on Elm Street (2010)$162,000-20%2,125-950$76$60,779,0004Warner Bros. / New Line
10How to Train Your Dragon$133,264-7%1,751-869$76$211,604,2199Paramount / DreamWorks
11The Back-up Plan$51,978-32%1,079-1418$48$36,235,3135CBS Films
12Furry Vengeance$26,113-31%1,369-1326$19$16,284,5554Summit

Limited (100 — 999)

#TitleThu, May. 27 2010LocationsAvg.TotalWks.Dist.
1Babies$86,9041%395-148$220$5,448,4983Focus
2Alice in Wonderland (2010)$59,62110%4118$145$332,430,20012Disney
3Oceans$40,675-24%524-449$78$18,735,3985Disneynature
4Kites$37,959-14%208--$182$1,183,8531Reliance Big Cinema
5Death at a Funeral (2010)$37,498-20%470-592$80$41,655,0686Sony / Screen Gems
6Hot Tub Time Machine$32,0000%278-180$115$49,721,0009MGM
7City Island$31,871-9%234-19$136$4,329,27510Anchor Bay
8Clash of the Titans (2010)$28,000-18%412-888$68$161,101,0008Warner Bros.
9Kick-Ass$27,244-17%309-300$88$47,309,2676Lionsgate
10Diary of a Wimpy Kid$23,40020%352-116$66$62,434,86810Fox
11Avatar$23,2950%161-118$145$748,928,85923Fox
12Shutter Island$20,2154%256-54$79$127,642,60514Paramount
13The Last Song$16,070-21%357-445$45$61,723,8438Disney
14Percy Jackson and the Olympians: The Lightning Thief$11,05521%166-43$67$88,520,12115Fox
15The Losers$9,300-15%185-516$50$23,128,0005Warner Bros.
16The Tooth Fairy$6,22019%115-17$54$59,924,48718Fox
17Tyler Perry's Why Did I Get Married Too?$4,956-15%133-148$37$59,831,9218Lionsgate

Platform (1 — 99)

#TitleThu, May. 27 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$90,00010%480$1,875$6,686,10010Warner Bros. / IMAX
2Princess Kaiulani$20,8516%4714$444$504,5892Roadside Attractions
3Under the Sea 3D$20,00054%180$1,111$22,165,00067Warner Bros. / IMAX
4Solitary Man$8,827-13%4--$2,207$132,5561Anchor Bay
5The Ghost Writer$6,727-13%86-64$78$15,238,65814Summit
6Our Family Wedding$5,2906%84-19$63$20,185,79811Fox Searchlight
7Greenberg$4,374-2%47-30$93$4,234,17010Focus
8The Secret of Kells$3,0772%23-3$134$507,47012GKIDS
9Letters to God$1,900-49%39-35$49$2,834,0007Vivendi
10The Square (2010)$1,267-14%12-2$106$267,5247Apparition
11The Runaways$1,188-18%30-19$40$3,567,45710Apparition
12Crazy Heart$1,06111%28-22$38$39,458,87523Fox Searchlight
13The Joneses$882-35%27-29$33$1,431,9476Roadside Attractions