Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Fri, May. 28 2010

Wide (1000+)

#TitleFri, May. 28 2010LocationsAvg.TotalWks.Dist.
1Sex and the City 2$12,926,000-9%3,445--$3,752$27,134,0001Warner Bros. / New Line
2Shrek Forever After$11,360,837156%4,3678$2,602$101,111,1882Paramount / DreamWorks
3Prince of Persia: The Sands of Time$10,208,668--3,646--$2,800$10,208,6681Disney
4Iron Man 2$4,440,472141%3,804-373$1,167$263,017,3824Paramount
5Robin Hood$2,867,00086%3,373-132$850$75,587,0003Universal
6Letters to Juliet$1,798,453121%2,825-150$637$32,501,8713Summit
7Just Wright$595,167109%1,195-636$498$16,592,6853Fox Searchlight
8Date Night$518,503144%1,126-743$460$92,216,2118Fox
9MacGruber$458,00033%2,546-5$180$6,109,0002Universal / Rogue

Limited (100 — 999)

#TitleFri, May. 28 2010LocationsAvg.TotalWks.Dist.
1How to Train Your Dragon$285,681114%825-926$346$211,889,90010Paramount / DreamWorks
2A Nightmare on Elm Street (2010)$277,00071%891-1234$311$61,056,0005Warner Bros. / New Line
3Babies$125,31044%301-94$416$5,573,8084Focus
4City Island$92,721191%201-33$461$4,421,99611Anchor Bay
5The Back-up Plan$81,22556%391-688$208$36,316,5386CBS Films
6The Bounty Hunter$79,333--287117$276$65,377,55211Sony / Columbia
7Diary of a Wimpy Kid$70,768202%283-69$250$62,505,63611Fox
8Kites$69,17882%176-32$393$1,251,8072Reliance Big Cinema
9Hot Tub Time Machine$63,00097%36486$173$49,785,00010MGM
10Clash of the Titans (2010)$61,000118%225-187$271$161,162,0009Warner Bros.
11Death at a Funeral (2010)$56,99652%247-314$231$41,712,0647Sony / Screen Gems
12Kick-Ass$40,96450%163-146$251$47,350,2317Lionsgate
13Furry Vengeance$39,79252%247-1122$161$16,324,3475Summit
14Shutter Island$36,40280%201-55$181$127,679,00715Paramount
15Tyler Perry's Why Did I Get Married Too?$27,501455%17744$155$59,859,4229Lionsgate
16Percy Jackson and the Olympians: The Lightning Thief$17,89662%108-58$166$88,477,04616Fox

Platform (1 — 99)

#TitleFri, May. 28 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$93,0003%480$1,938$6,774,00011Warner Bros. / IMAX
2Avatar$27,96920%84-83$333$748,956,82824Fox
3Princess Kaiulani$24,65918%38-9$649$529,2483Roadside Attractions
4Solitary Man$22,051150%62$3,675$154,6072Anchor Bay
5The Losers$22,000137%83-102$265$23,150,0006Warner Bros.
6Under the Sea 3D$18,000-10%180$1,000$22,184,00068Warner Bros. / IMAX
7The Ghost Writer$16,076139%58-28$277$15,254,73415Summit
8The Tooth Fairy$7,60122%76-39$100$59,932,08819Fox
9The Secret of Kells$6,366107%252$255$513,83613GKIDS
10Our Family Wedding$5,3952%52-32$104$20,191,19312Fox Searchlight
11The Square (2010)$4,707272%153$314$272,1318Apparition
12The Joneses$877-1%8-19$110$1,432,8247Roadside Attractions
13Racing Dreams$802--8-25$100$24,0782Hanover House
14The Runaways$698-41%11-19$63$3,568,15511Apparition