'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, May. 28 2010

Wide (1000+)

#TitleFri, May. 28 2010LocationsAvg.TotalWks.Dist.
1Sex and the City 2$12,926,000-9%3,445--$3,752$27,134,0001Warner Bros. / New Line
2Shrek Forever After$11,360,837156%4,3678$2,602$101,111,1882Paramount / DreamWorks
3Prince of Persia: The Sands of Time$10,208,668--3,646--$2,800$10,208,6681Disney
4Iron Man 2$4,440,472141%3,804-373$1,167$263,017,3824Paramount
5Robin Hood$2,867,00086%3,373-132$850$75,587,0003Universal
6Letters to Juliet$1,798,453121%2,825-150$637$32,501,8713Summit
7Just Wright$595,167109%1,195-636$498$16,592,6853Fox Searchlight
8Date Night$518,503144%1,126-743$460$92,216,2118Fox
9MacGruber$458,00033%2,546-5$180$6,109,0002Universal / Rogue

Limited (100 — 999)

#TitleFri, May. 28 2010LocationsAvg.TotalWks.Dist.
1How to Train Your Dragon$285,681114%825-926$346$211,889,90010Paramount / DreamWorks
2A Nightmare on Elm Street (2010)$277,00071%891-1234$311$61,056,0005Warner Bros. / New Line
4City Island$92,721191%201-33$461$4,421,99611Anchor Bay
5The Back-up Plan$81,22556%391-688$208$36,316,5386CBS Films
6The Bounty Hunter$79,333--287117$276$65,377,55211Sony / Columbia
7Diary of a Wimpy Kid$70,768202%283-69$250$62,505,63611Fox
8Kites$69,17882%176-32$393$1,251,8072Reliance Big Cinema
9Hot Tub Time Machine$63,00097%36486$173$49,785,00010MGM
10Clash of the Titans (2010)$61,000118%225-187$271$161,162,0009Warner Bros.
11Death at a Funeral (2010)$56,99652%247-314$231$41,712,0647Sony / Screen Gems
13Furry Vengeance$39,79252%247-1122$161$16,324,3475Summit
14Shutter Island$36,40280%201-55$181$127,679,00715Paramount
15Tyler Perry's Why Did I Get Married Too?$27,501455%17744$155$59,859,4229Lionsgate
16Percy Jackson and the Olympians: The Lightning Thief$17,89662%108-58$166$88,477,04616Fox

Platform (1 — 99)

#TitleFri, May. 28 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$93,0003%480$1,938$6,774,00011Warner Bros. / IMAX
3Princess Kaiulani$24,65918%38-9$649$529,2483Roadside Attractions
4Solitary Man$22,051150%62$3,675$154,6072Anchor Bay
5The Losers$22,000137%83-102$265$23,150,0006Warner Bros.
6Under the Sea 3D$18,000-10%180$1,000$22,184,00068Warner Bros. / IMAX
7The Ghost Writer$16,076139%58-28$277$15,254,73415Summit
8The Tooth Fairy$7,60122%76-39$100$59,932,08819Fox
9The Secret of Kells$6,366107%252$255$513,83613GKIDS
10Our Family Wedding$5,3952%52-32$104$20,191,19312Fox Searchlight
11The Square (2010)$4,707272%153$314$272,1318Apparition
12The Joneses$877-1%8-19$110$1,432,8247Roadside Attractions
13Racing Dreams$802--8-25$100$24,0782Hanover House
14The Runaways$698-41%11-19$63$3,568,15511Apparition