Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Sat, May. 29 2010

Wide (1000+)

#TitleSat, May. 29 2010LocationsAvg.TotalWks.Dist.
1Shrek Forever After$16,915,42649%4,3678$3,873$118,026,6142Paramount / DreamWorks
2Prince of Persia: The Sands of Time$10,309,8011%3,646--$2,828$20,518,4691Disney
3Sex and the City 2$10,013,000-23%3,445--$2,907$37,147,2001Warner Bros. / New Line
4Iron Man 2$6,165,97439%3,804-373$1,621$269,183,3564Paramount
5Robin Hood$3,811,00033%3,373-132$1,130$79,398,0003Universal
6Letters to Juliet$2,170,44921%2,825-150$768$34,672,3203Summit
7Just Wright$832,50740%1,195-636$697$17,425,1923Fox Searchlight
8Date Night$668,30529%1,126-743$594$92,884,5168Fox
9MacGruber$535,00017%2,546-5$210$6,643,0002Universal / Rogue

Limited (100 — 999)

#TitleSat, May. 29 2010LocationsAvg.TotalWks.Dist.
1How to Train Your Dragon$460,91361%825-926$559$212,350,81310Paramount / DreamWorks
2A Nightmare on Elm Street (2010)$329,00019%891-1234$369$61,385,0005Warner Bros. / New Line
3Babies$176,44641%301-94$586$5,750,2544Focus
4City Island$173,72587%201-33$864$4,595,72111Anchor Bay
5The Back-up Plan$106,67631%391-688$273$36,423,2146CBS Films
6Diary of a Wimpy Kid$101,53243%283-69$359$62,607,16811Fox
7Kites$98,81443%176-32$561$1,350,6212Reliance Big Cinema
8The Bounty Hunter$98,13624%287117$342$65,475,68811Sony / Columbia
9Death at a Funeral (2010)$79,62840%247-314$322$41,791,6927Sony / Screen Gems
10Clash of the Titans (2010)$78,00028%225-187$347$161,240,0009Warner Bros.
11Hot Tub Time Machine$74,00017%36486$203$49,858,00010MGM
12Furry Vengeance$68,53872%247-1122$277$16,392,8855Summit
13Shutter Island$67,25285%201-55$335$127,746,25915Paramount
14Kick-Ass$49,81022%163-146$306$47,400,0417Lionsgate
15Tyler Perry's Why Did I Get Married Too?$42,90356%17744$242$59,902,3259Lionsgate
16Percy Jackson and the Olympians: The Lightning Thief$25,19841%108-58$233$88,502,24416Fox

Platform (1 — 99)

#TitleSat, May. 29 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$113,00022%480$2,354$6,886,00011Warner Bros. / IMAX
2Avatar$47,26269%84-83$563$749,004,09024Fox
3The Losers$42,00091%83-102$506$23,193,0006Warner Bros.
4Solitary Man$32,16146%62$5,360$186,7682Anchor Bay
5Princess Kaiulani$30,43823%38-9$801$559,6863Roadside Attractions
6The Ghost Writer$30,22288%58-28$521$15,284,95615Summit
7Under the Sea 3D$17,000-6%180$944$22,200,00068Warner Bros. / IMAX
8The Tooth Fairy$12,09459%76-39$159$59,944,18219Fox
9The Secret of Kells$10,36063%252$414$524,19613GKIDS
10Our Family Wedding$8,45457%52-32$163$20,199,64712Fox Searchlight
11The Square (2010)$6,17931%153$412$278,3108Apparition
12Racing Dreams$1,792123%8-25$224$25,8702Hanover House
13The Runaways$1,35494%11-19$123$3,569,50911Apparition
14The Joneses$1,32051%8-19$165$1,434,1447Roadside Attractions