'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Mon, May. 31 2010

Wide (1000+)

#TitleMon, May. 31 2010LocationsAvg.TotalWks.Dist.
1Shrek Forever After$13,749,371-9%4,3678$3,148$146,810,7852Paramount / DreamWorks
2Prince of Persia: The Sands of Time$7,717,816-19%3,646--$2,117$37,813,0751Disney
3Sex and the City 2$5,833,000-28%3,445--$1,693$51,043,0001Warner Bros. / New Line
4Iron Man 2$4,617,249-21%3,804-373$1,214$279,653,1494Paramount
5Robin Hood$3,019,000-19%3,373-132$895$86,144,0003Universal
6Letters to Juliet$1,658,752-11%2,825-150$587$38,195,9423Summit
7Just Wright$679,124-7%1,195-636$568$18,833,2203Fox Searchlight
8Date Night$489,902-22%1,126-743$435$94,005,3658Fox
9MacGruber$458,000-20%2,546-5$180$7,674,0002Universal / Rogue

Limited (100 — 999)

#TitleMon, May. 31 2010LocationsAvg.TotalWks.Dist.
1How to Train Your Dragon$362,843-10%825-926$440$213,117,89610Paramount / DreamWorks
2A Nightmare on Elm Street (2010)$205,000-35%891-1234$230$61,906,0005Warner Bros. / New Line
4Alice in Wonderland (2010)$143,206--341-70$420$333,160,34513Disney
5The Girl with the Dragon Tattoo (2009)$124,531--166--$750$6,938,56911Music Box
6City Island$120,987-17%201-33$602$4,862,13711Anchor Bay
7The Secret in Their Eyes (2010)$119,986--155--$774$3,452,7747Sony Pictures Classics
8Diary of a Wimpy Kid$82,7524%283-69$292$62,769,86811Fox
9The Bounty Hunter$79,184-19%287--$276$65,652,47911Sony / Columbia
10Death at a Funeral (2010)$71,552-13%247-314$290$41,945,5967Sony / Screen Gems
11The Back-up Plan$68,495-34%391-688$175$36,594,9906CBS Films
12Hot Tub Time Machine$62,000-28%36486$170$50,007,00010MGM
13Clash of the Titans (2010)$57,000-30%225-187$253$161,380,0009Warner Bros.
14Kites$53,983-42%176-32$307$1,497,6452Reliance Big Cinema
17The Last Song$38,376--214-143$179$61,971,2489Disney
18Tyler Perry's Why Did I Get Married Too?$38,260-9%17744$216$59,982,6299Lionsgate
19Furry Vengeance$37,555-47%247-1122$152$16,501,8585Summit
20Shutter Island$33,067-50%201-55$165$127,845,04115Paramount
21Percy Jackson and the Olympians: The Lightning Thief$21,98623%108-58$204$88,603,07816Fox

Platform (1 — 99)

#TitleMon, May. 31 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$90,000-25%480$1,875$7,097,00011Warner Bros. / IMAX
2Exit Through the Gift Shop$66,117--46--$1,437$1,950,3487Producers Distribution Agency
3Please Give$55,398--50--$1,108$1,395,2905Sony Pictures Classics
4Harry Brown$37,940--54--$703$1,066,7585Samuel Goldwyn
5Princess Kaiulani$33,518-1%38-9$882$626,9853Roadside Attractions
6Our Family Wedding$32,047226%52-32$616$20,217,84512Fox Searchlight
7Solitary Man$26,252-13%62$4,375$243,0872Anchor Bay
9The Ghost Writer$19,970-25%58-28$344$15,331,63915Summit
10Mother and Child$17,037--33--$516$336,5454Sony Pictures Classics
11Holy Rollers$16,513--20--$826$126,08518First Independent Pictures
12The Losers$16,000-59%83-102$193$23,247,0006Warner Bros.
13La Mission$12,000--25--$480$863,0008Screen Media
14The Father of My Children$11,119--5--$2,224$56,0242IFC Films
16Survival of the Dead$10,848--20--$542$54,6051Magnolia / Magnet
17The Tooth Fairy$10,7631%76-39$142$59,965,64919Fox
18Breathless (2010 re-issue)$9,200--4--$2,300$41,4001Rialto
19Micmacs$9,163--4--$2,291$51,9141Sony Classics
20The Secret of Kells$8,785-2%252$351$541,97313GKIDS
21Under the Sea 3D$8,500-29%180$472$22,221,00068Warner Bros. / IMAX
22Casino Jack and the United States of Money$7,089--21--$338$136,6914Magnolia
23The City of Your Final Destination$6,400--14--$457$291,0007Screen Media Films
24Mid-August Lunch (Pranzo di Ferragosto)$6,344--12--$529$456,59211Zeitgeist
25The Square (2010)$4,577-22%153$305$288,7318Apparition
26The Cremaster Cycle (2010 re-issue)$3,751--1--$3,751$52,6798International Film Circuit
27A Prophet (Un prophète)$2,743--14--$196$2,063,52014Sony Classics
28The Human Centipede (First Sequence)$2,356--14--$168$135,9625IFC
29Looking for Eric$2,341--8--$293$34,0353IFC
31Chloe$2,179--18--$121$3,014,59210Sony Pictures Classics
32The Good, the Bad, the Weird$2,105--13--$162$101,7738IFC
33Madeo (Mother)$1,803--12--$150$526,45353Magnolia
34Sea Monsters: A Prehistoric Adventure$1,627--6--$271$23,196,718139National Geographic
35Racing Dreams$1,616-16%8-23$202$29,4092Hanover House
36Letters to God$1,500--14-25$107$2,839,0008Vivendi
37The Most Dangerous Man in America: Daniel Ellsberg and the Pentagon Papers$1,241--5--$248$444,29518First Run Features
38The Runaways$1,1150%11-19$101$3,571,73511Apparition
39OSS 117: Lost in Rio$1,080--3--$360$49,86659Music Box
40180° South$1,079--4--$270$24,2062Magnolia
41The Eclipse$914--5--$183$119,37710Magnolia
42John Rabe$911--4--$228$12,8242Strand
43The Joneses$670-29%8-19$84$1,435,7547Roadside Attractions
44Best Worst Movie$665--2--$333$41,1466Area23a
45Sweetgrass$651--3--$217$164,10136Cinema Guild
46No One Knows About Persian Cats$599--7--$86$69,6337IFC
47Daddy Longlegs$497--2--$249$20,7283Sundance Selects
48Crazy Heart$450--7-21$64$39,462,00024Fox Searchlight
49After the Cup: Sons of Sakhin United$327--2--$164$5,5072Variance Films
50U2 3D$202--1--$202$10,329,092123National Geographic
51The Last Station$198--3--$66$6,606,85220Sony Pictures Classics
52Terribly Happy$190--3--$63$168,16817Oscilloscope
53Here and There (Tamo i Ovde)$183--4--$46$15,9793Cinema Purgatorio
54The Girl on the Train (2010)$90--2--$45$201,79519Strand Releasing
55The White Ribbon$15--1--$15$2,222,64722Sony Classics