Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Fri, Jun. 4 2010

Wide (1000+)

#TitleFri, Jun. 4 2010LocationsAvg.TotalWks.Dist.
1Shrek Forever After$6,492,54980%4,38619$1,480$164,235,5373Paramount / DreamWorks
2Get Him to the Greek$6,257,000--2,697--$2,320$6,257,0001Universal
3Killers (2010)$5,674,553--2,859--$1,985$5,674,5531Lionsgate
4Sex and the City 2$4,350,00042%3,4450$1,263$65,133,9992Warner Bros. / New Line
5Prince of Persia: The Sands of Time$4,143,70381%3,6460$1,137$49,746,2932Disney
6Marmaduke$3,458,663--3,213--$1,076$3,458,6631Fox
7Splice$2,702,000--2,450--$1,103$2,702,0001Warner Bros
8Iron Man 2$2,189,19975%3,007-797$728$285,700,3615Paramount
9Robin Hood$1,468,00056%2,599-774$565$90,598,0004Universal
10Letters to Juliet$949,59631%1,962-863$484$41,251,0654Summit

Limited (100 — 999)

#TitleFri, Jun. 4 2010LocationsAvg.TotalWks.Dist.
1Date Night$254,07537%658-468$386$94,812,7179Fox
2Raajneeti$253,000--111--$2,279$253,0001UTV Communications
3Just Wright$224,10025%518-677$433$19,650,0604Fox Searchlight
4How to Train Your Dragon$135,09737%343-482$394$213,529,95711Paramount / DreamWorks
5A Nightmare on Elm Street (2010)$70,000-24%294-597$238$62,270,0006Warner Bros. / New Line
6City Island$65,65099%177-24$371$5,029,25412Anchor Bay
7Babies$65,2803%181-120$361$6,341,5015Focus
8Diary of a Wimpy Kid$62,47799%244-39$256$62,921,04112Fox
9The Bounty Hunter$61,053--249-38$245$65,817,97112Sony / Columbia
10The Losers$40,000578%206123$194$23,308,0007Warner Bros.
11Clash of the Titans (2010)$36,00089%134-91$269$161,476,00010Warner Bros.
12Hot Tub Time Machine$36,00033%203-161$177$50,128,00011MGM
13MacGruber$30,000-85%177-2369$169$8,392,0003Universal / Rogue
14The Back-up Plan$29,053-14%153-238$190$36,727,1017CBS Films
15Furry Vengeance$25,607147%125-122$205$16,556,4106Summit
16The Ghost Writer$23,155259%14789$158$15,373,94716Summit
17Shutter Island$22,34347%152-49$147$127,913,01316Paramount
18Death at a Funeral (2010)$22,123--102-145$217$42,038,9298Sony / Screen Gems
19Kick-Ass$20,91314%117-46$179$47,589,3198Lionsgate
20Tyler Perry's Why Did I Get Married Too?$14,3154%105-72$136$60,037,83510Lionsgate

Platform (1 — 99)

#TitleFri, Jun. 4 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$75,000-6%47-1$1,596$7,407,00012Warner Bros. / IMAX
2Solitary Man$40,701461%2216$1,850$306,1373Anchor Bay
3Avatar$18,087-7%46-38$393$749,143,48525Fox
4Under the Sea 3D$14,0008%17-1$824$22,281,00069Warner Bros. / IMAX
5Kites$12,560-25%58-118$217$1,567,3043Reliance Big Cinema
6Princess Kaiulani$12,2191%25-13$489$676,7344Roadside Attractions
7Percy Jackson and the Olympians: The Lightning Thief$11,76363%81-27$145$88,635,86417Fox
8The Secret of Kells$5,22579%24-1$218$554,74414GKIDS
9The Tooth Fairy$4,8294%46-30$105$59,982,76420Fox
10The Square (2010)$3,14585%172$185$296,9939Apparition
11The Joneses$64671%7-1$92$1,437,4738Roadside Attractions
12Letters to God$613-35%9--$68$2,841,6009Vivendi