Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Mon, Jun. 14 2010

Wide (1000+)

#TitleMon, Jun. 14 2010LocationsAvg.TotalWks.Dist.
1The Karate Kid (2010)$6,385,761-60%3,663--$1,743$62,051,5661Sony / Columbia
2The A-Team$3,002,209-55%3,535--$849$28,671,6641Fox
3Shrek Forever After$1,870,982-60%3,868-518$484$211,893,5394Paramount / DreamWorks
4Get Him to the Greek$1,607,335-44%2,7025$595$38,008,0552Universal
5Killers (2010)$1,018,545-50%2,8590$356$31,280,1692Lionsgate
6Prince of Persia: The Sands of Time$759,205-58%3,108-538$244$72,987,5073Disney
7Sex and the City 2$731,000-50%2,750-695$266$85,390,0003Warner Bros. / New Line
8Marmaduke$702,262-58%3,2130$219$22,987,8022Fox
9Iron Man 2$538,035-57%2,305-702$233$299,820,4256Paramount
10Splice$409,000-51%2,4500$167$13,563,0002Warner Bros
11Robin Hood$322,150-55%1,895-704$170$99,785,8205Universal
12Letters to Juliet$253,356-45%1,331-631$190$47,007,5985Summit

Limited (100 — 999)

#TitleMon, Jun. 14 2010LocationsAvg.TotalWks.Dist.
1Date Night$62,509-50%430-228$145$96,329,22710Fox
2Clash of the Titans (2010)$45,000-54%333199$135$162,003,00011Warner Bros.
3How to Train Your Dragon$41,135-54%281-62$146$214,467,51612Paramount / DreamWorks
4Just Wright$33,692-52%279-239$121$20,829,2635Fox Searchlight
5Babies$31,105-46%146-35$213$6,885,1216Focus
6Furry Vengeance$25,544-50%268143$95$16,847,5077Summit
7City Island$23,839-66%159-18$150$5,679,38113Anchor Bay
8Diary of a Wimpy Kid$23,271-44%202-42$115$63,388,16713Fox
9Kick-Ass$21,418-38%17861$120$47,812,1779Lionsgate
10Raajneeti$16,000-77%12413$129$1,304,0002UTV Communications
11A Nightmare on Elm Street (2010)$10,000-44%125-169$80$62,588,0007Warner Bros. / New Line
12The Back-up Plan$9,070-51%112-41$81$36,926,5798CBS Films
13The Losers$8,200-45%127-79$65$23,536,0008Warner Bros.

Platform (1 — 99)

#TitleMon, Jun. 14 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$65,000-10%481$1,354$8,157,00013Warner Bros. / IMAX
2Solitary Man$32,707-68%5331$617$903,7884Anchor Bay
3Avatar$16,293-23%26-20$627$749,333,09226Fox
4Under the Sea 3D$12,00033%15-2$800$22,423,00070Warner Bros. / IMAX
5Winter's Bone$11,307-55%4--$2,827$96,1041Roadside Attractions
6Princess Kaiulani$4,889-56%261$188$776,3885Roadside Attractions
7The Ghost Writer$4,371-53%63-84$69$15,527,53917Summit
8The Square (2010)$4,24116%170$249$330,85610Apparition
9Percy Jackson and the Olympians: The Lightning Thief$2,982-56%43-38$69$88,721,73018Fox
10The Secret of Kells$1,873-72%20-4$94$600,99815GKIDS
11The Joneses$811-21%81$101$1,443,3819Roadside Attractions
12Gangster's Paradise: Jerusalema$697-45%4--$174$5,6551Anchor Bay