Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Wed, Jun. 23 2010

Wide (1000+)

#TitleWed, Jun. 23 2010LocationsAvg.TotalWks.Dist.
1Toy Story 3$13,458,691-11%4,028--$3,341$154,495,1781Disney
2Knight and Day$3,810,649--3,043--$1,252$3,810,6490Fox
3The Karate Kid (2010)$2,977,118-16%3,6630$813$117,088,7342Sony / Columbia
4The A-Team$1,381,096-25%3,5449$390$55,461,3212Fox
5Shrek Forever After$815,411-9%3,207-661$254$225,536,2875Paramount / DreamWorks
6Get Him to the Greek$785,070-25%2,379-323$330$50,702,5403Universal
7Killers (2010)$577,998-28%2,619-240$221$41,418,3993Lionsgate
8Prince of Persia: The Sands of Time$571,042-18%2,277-831$251$82,716,0374Disney
9Jonah Hex$444,000-31%2,825--$157$7,117,0001Warner Bros.
10Sex and the City 2$402,000-16%1,680-1070$239$91,443,0004Warner Bros. / New Line
11Marmaduke$304,919-22%1,748-1465$174$28,722,5423Fox
12Iron Man 2$300,013-10%1,612-693$186$305,185,1647Paramount

Limited (100 — 999)

#TitleWed, Jun. 23 2010LocationsAvg.TotalWks.Dist.
1Letters to Juliet$117,845-27%806-525$146$49,005,3916Summit
2Robin Hood$111,285-36%803-1092$139$102,525,6206Universal
3Splice$78,000-40%944-1506$83$15,909,0003Warner Bros
4How to Train Your Dragon$62,75282%213-68$295$214,889,30713Paramount / DreamWorks
5Date Night$45,156-15%298-132$152$97,031,82811Fox
6Solitary Man$40,773-21%10754$381$1,559,0945Anchor Bay
7Clash of the Titans (2010)$36,000-8%267-66$135$162,496,00012Warner Bros.
8Furry Vengeance$25,815-10%235-33$110$17,134,4028Summit
9Diary of a Wimpy Kid$22,354-2%146-56$153$63,609,95614Fox
10A Nightmare on Elm Street (2010)$22,000-4%228103$96$62,800,0008Warner Bros. / New Line
11Raavan$21,678-28%120--$181$557,6921Reliance Big Pictures
12City Island$20,802-20%133-26$156$6,003,18314Anchor Bay
13The Back-up Plan$15,049-22%16654$91$37,101,3199CBS Films
14Kick-Ass$13,613-12%157-21$87$47,993,54210Lionsgate
15Just Wright$10,953-35%158-121$69$21,131,5526Fox Searchlight

Platform (1 — 99)

#TitleWed, Jun. 23 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$75,000-3%502$1,500$8,854,00014Warner Bros. / IMAX
2Winter's Bone$37,095-8%3935$951$591,3932Roadside Attractions
3Cyrus$19,153-13%4--$4,788$245,8901Fox Searchlight
4Babies$18,0304%97-49$186$7,131,9307Focus
5Avatar$13,593-15%14-12$971$749,475,96327Fox
6Under the Sea 3D$10,893-33%150$726$22,538,31171Warner Bros. / IMAX
7Princess Kaiulani$2,854-11%16-10$178$817,9056Roadside Attractions
8The Secret of Kells$2,48648%15-5$166$625,83516GKIDS
9The Square (2010)$1,863-12%12-5$155$359,48411Apparition
10The Joneses$1,38268%7-1$197$1,459,96310Roadside Attractions
11Racing Dreams$64-16%2--$32$43,7215Hanover House