Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Jun. 23 2010

Wide (1000+)

#TitleWed, Jun. 23 2010LocationsAvg.TotalWks.Dist.
1Toy Story 3$13,458,691-11%4,028--$3,341$154,495,1781Disney
2Knight and Day$3,810,649--3,043--$1,252$3,810,6490Fox
3The Karate Kid (2010)$2,977,118-16%3,6630$813$117,088,7342Sony / Columbia
4The A-Team$1,381,096-25%3,5449$390$55,461,3212Fox
5Shrek Forever After$815,411-9%3,207-661$254$225,536,2875Paramount / DreamWorks
6Get Him to the Greek$785,070-25%2,379-323$330$50,702,5403Universal
7Killers (2010)$577,998-28%2,619-240$221$41,418,3993Lionsgate
8Prince of Persia: The Sands of Time$571,042-18%2,277-831$251$82,716,0374Disney
9Jonah Hex$444,000-31%2,825--$157$7,117,0001Warner Bros.
10Sex and the City 2$402,000-16%1,680-1070$239$91,443,0004Warner Bros. / New Line
11Marmaduke$304,919-22%1,748-1465$174$28,722,5423Fox
12Iron Man 2$300,013-10%1,612-693$186$305,185,1647Paramount

Limited (100 — 999)

#TitleWed, Jun. 23 2010LocationsAvg.TotalWks.Dist.
1Letters to Juliet$117,845-27%806-525$146$49,005,3916Summit
2Robin Hood$111,285-36%803-1092$139$102,525,6206Universal
3Splice$78,000-40%944-1506$83$15,909,0003Warner Bros
4How to Train Your Dragon$62,75282%213-68$295$214,889,30713Paramount / DreamWorks
5Date Night$45,156-15%298-132$152$97,031,82811Fox
6Solitary Man$40,773-21%10754$381$1,559,0945Anchor Bay
7Clash of the Titans (2010)$36,000-8%267-66$135$162,496,00012Warner Bros.
8Furry Vengeance$25,815-10%235-33$110$17,134,4028Summit
9Diary of a Wimpy Kid$22,354-2%146-56$153$63,609,95614Fox
10A Nightmare on Elm Street (2010)$22,000-4%228103$96$62,800,0008Warner Bros. / New Line
11Raavan$21,678-28%120--$181$557,6921Reliance Big Pictures
12City Island$20,802-20%133-26$156$6,003,18314Anchor Bay
13The Back-up Plan$15,049-22%16654$91$37,101,3199CBS Films
14Kick-Ass$13,613-12%157-21$87$47,993,54210Lionsgate
15Just Wright$10,953-35%158-121$69$21,131,5526Fox Searchlight

Platform (1 — 99)

#TitleWed, Jun. 23 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$75,000-3%502$1,500$8,854,00014Warner Bros. / IMAX
2Winter's Bone$37,095-8%3935$951$591,3932Roadside Attractions
3Cyrus$19,153-13%4--$4,788$245,8901Fox Searchlight
4Babies$18,0304%97-49$186$7,131,9307Focus
5Avatar$13,593-15%14-12$971$749,475,96327Fox
6Under the Sea 3D$10,893-33%150$726$22,538,31171Warner Bros. / IMAX
7Princess Kaiulani$2,854-11%16-10$178$817,9056Roadside Attractions
8The Secret of Kells$2,48648%15-5$166$625,83516GKIDS
9The Square (2010)$1,863-12%12-5$155$359,48411Apparition
10The Joneses$1,38268%7-1$197$1,459,96310Roadside Attractions
11Racing Dreams$64-16%2--$32$43,7215Hanover House