Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Jun. 23 2010

Wide (1000+)

#TitleWed, Jun. 23 2010LocationsAvg.TotalWks.Dist.
1Toy Story 3$13,458,691-11%4,028--$3,341$154,495,1781Disney
2Knight and Day$3,810,649--3,043--$1,252$3,810,6490Fox
3The Karate Kid (2010)$2,977,118-16%3,6630$813$117,088,7342Sony / Columbia
4The A-Team$1,381,096-25%3,5449$390$55,461,3212Fox
5Shrek Forever After$815,411-9%3,207-661$254$225,536,2875Paramount / DreamWorks
6Get Him to the Greek$785,070-25%2,379-323$330$50,702,5403Universal
7Killers (2010)$577,998-28%2,619-240$221$41,418,3993Lionsgate
8Prince of Persia: The Sands of Time$571,042-18%2,277-831$251$82,716,0374Disney
9Jonah Hex$444,000-31%2,825--$157$7,117,0001Warner Bros.
10Sex and the City 2$402,000-16%1,680-1070$239$91,443,0004Warner Bros. / New Line
11Marmaduke$304,919-22%1,748-1465$174$28,722,5423Fox
12Iron Man 2$300,013-10%1,612-693$186$305,185,1647Paramount

Limited (100 — 999)

#TitleWed, Jun. 23 2010LocationsAvg.TotalWks.Dist.
1Letters to Juliet$117,845-27%806-525$146$49,005,3916Summit
2Robin Hood$111,285-36%803-1092$139$102,525,6206Universal
3Splice$78,000-40%944-1506$83$15,909,0003Warner Bros
4How to Train Your Dragon$62,75282%213-68$295$214,889,30713Paramount / DreamWorks
5Date Night$45,156-15%298-132$152$97,031,82811Fox
6Solitary Man$40,773-21%10754$381$1,559,0945Anchor Bay
7Clash of the Titans (2010)$36,000-8%267-66$135$162,496,00012Warner Bros.
8Furry Vengeance$25,815-10%235-33$110$17,134,4028Summit
9Diary of a Wimpy Kid$22,354-2%146-56$153$63,609,95614Fox
10A Nightmare on Elm Street (2010)$22,000-4%228103$96$62,800,0008Warner Bros. / New Line
11Raavan$21,678-28%120--$181$557,6921Reliance Big Pictures
12City Island$20,802-20%133-26$156$6,003,18314Anchor Bay
13The Back-up Plan$15,049-22%16654$91$37,101,3199CBS Films
14Kick-Ass$13,613-12%157-21$87$47,993,54210Lionsgate
15Just Wright$10,953-35%158-121$69$21,131,5526Fox Searchlight

Platform (1 — 99)

#TitleWed, Jun. 23 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$75,000-3%502$1,500$8,854,00014Warner Bros. / IMAX
2Winter's Bone$37,095-8%3935$951$591,3932Roadside Attractions
3Cyrus$19,153-13%4--$4,788$245,8901Fox Searchlight
4Babies$18,0304%97-49$186$7,131,9307Focus
5Avatar$13,593-15%14-12$971$749,475,96327Fox
6Under the Sea 3D$10,893-33%150$726$22,538,31171Warner Bros. / IMAX
7Princess Kaiulani$2,854-11%16-10$178$817,9056Roadside Attractions
8The Secret of Kells$2,48648%15-5$166$625,83516GKIDS
9The Square (2010)$1,863-12%12-5$155$359,48411Apparition
10The Joneses$1,38268%7-1$197$1,459,96310Roadside Attractions
11Racing Dreams$64-16%2--$32$43,7215Hanover House