Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Fri, Jun. 25 2010

Wide (1000+)

#TitleFri, Jun. 25 2010LocationsAvg.TotalWks.Dist.
1Toy Story 3$17,950,64337%4,0280$4,456$185,502,3252Disney
2Grown Ups$14,407,593--3,534--$4,077$14,407,5931Sony / Columbia
3Knight and Day$6,322,34982%3,098--$2,041$13,610,8771Fox
4The Karate Kid (2010)$4,761,36751%3,74077$1,273$125,002,6673Sony / Columbia
5The A-Team$1,910,37438%3,242-302$589$58,753,3523Fox
6Get Him to the Greek$995,99529%2,189-403$455$52,471,7104Universal
7Prince of Persia: The Sands of Time$967,03446%1,851-754$522$84,343,2295Disney
8Shrek Forever After$872,466-3%2,340-867$373$227,310,1906Paramount / DreamWorks
9Killers (2010)$634,7579%2,271-348$280$42,634,8304Lionsgate
10Jonah Hex$505,72619%2,8250$179$8,049,3672Warner Bros.
11Iron Man 2$410,96628%1,169-443$352$305,918,2358Paramount
12Marmaduke$315,1122%1,110-1385$284$29,346,6674Fox

Limited (100 — 999)

#TitleFri, Jun. 25 2010LocationsAvg.TotalWks.Dist.
1Sex and the City 2$389,544-5%901-779$432$92,242,8145Warner Bros. / New Line
2Robin Hood$190,66550%669-377$285$102,843,5107Universal
3How to Train Your Dragon$149,137168%333120$448$215,094,16614Paramount / DreamWorks
4Letters to Juliet$128,4332%509-297$252$49,259,3147Summit
5Solitary Man$121,826244%17770$688$1,716,3106Anchor Bay
6Date Night$77,89765%286-59$272$97,156,93112Fox
7Splice$73,031-8%340-604$215$16,061,7724Warner Bros
8Clash of the Titans (2010)$48,12028%226-41$213$162,581,34513Warner Bros.
9The Back-up Plan$44,523157%147-19$303$37,163,14610CBS Films
10Death at a Funeral (2010)$43,988--156-5$282$42,496,51511Sony / Screen Gems
11Furry Vengeance$42,15548%157-78$269$17,205,0789Summit
12The Bounty Hunter$35,352--104-70$340$66,880,57015Sony / Columbia
13City Island$29,57339%105-28$282$6,054,51815Anchor Bay
14Raavan$27,04973%115-4$235$600,3632Reliance Big Pictures
15A Nightmare on Elm Street (2010)$24,07010%172-56$140$62,846,1739Warner Bros. / New Line
16Diary of a Wimpy Kid$21,979-4%105-41$209$63,654,75515Fox
17Just Wright$21,97965%111-47$198$21,166,8877Fox Searchlight
18Kick-Ass$10,638-29%102-55$104$48,019,21711Lionsgate

Platform (1 — 99)

#TitleFri, Jun. 25 2010LocationsAvg.TotalWks.Dist.
1Winter's Bone$115,940226%7031$1,656$742,8933Roadside Attractions
2Cyrus$85,547347%1713$5,032$350,5792Fox Searchlight
3Hubble 3D$72,166-7%500$1,443$9,001,77215Warner Bros. / IMAX
4Babies$12,123-43%64-33$189$7,165,3668Focus
5Avatar$9,634-36%15-2$642$749,500,63628Fox
6Under the Sea 3D$9,555-39%13-2$735$22,563,51172Warner Bros. / IMAX
7The Square (2010)$4,956106%8-4$620$366,84912Apparition
8The Secret of Kells$2,88367%150$192$630,44017GKIDS
9Princess Kaiulani$1,648-33%8-8$206$822,0197Roadside Attractions
10The Joneses$860-40%3-4$287$1,462,25211Roadside Attractions
11Racing Dreams$316159%31$105$43,8496Hanover House
12Letters to God$173--2--$87$2,848,29912Vivendi