Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Sun, Jun. 27 2010

Wide (1000+)

#TitleSun, Jun. 27 2010LocationsAvg.TotalWks.Dist.
1Toy Story 3$18,796,535-17%4,0280$4,666$226,889,3512Disney
2Grown Ups$11,436,627-22%3,534--$3,236$40,506,5621Sony / Columbia
3Knight and Day$5,775,186-28%3,098--$1,864$27,428,5131Fox
4The Karate Kid (2010)$4,551,394-27%3,74077$1,217$135,788,7213Sony / Columbia
5The A-Team$1,842,291-25%3,242-302$568$63,047,4323Fox
6Shrek Forever After$988,406-20%2,340-867$422$229,539,0896Paramount / DreamWorks
7Get Him to the Greek$962,985-19%2,189-403$440$54,616,4954Universal
8Prince of Persia: The Sands of Time$724,787-37%1,851-754$392$86,221,8795Disney
9Killers (2010)$544,108-28%2,271-348$240$43,938,7544Lionsgate
10Jonah Hex$504,537-18%2,8250$179$9,171,0832Warner Bros.
11Iron Man 2$431,646-27%1,169-443$369$306,943,6478Paramount
12Marmaduke$267,858-32%1,110-1385$241$30,008,9414Fox

Limited (100 — 999)

#TitleSun, Jun. 27 2010LocationsAvg.TotalWks.Dist.
1Sex and the City 2$357,223-24%901-779$396$93,072,6155Warner Bros. / New Line
2Robin Hood$190,665-29%669-377$285$103,301,7707Universal
3How to Train Your Dragon$142,202-24%333120$427$215,422,52814Paramount / DreamWorks
4Solitary Man$139,885-35%17770$790$2,070,9156Anchor Bay
5Letters to Juliet$115,617-29%509-297$227$49,537,4297Summit
6Splice$69,836-28%340-604$205$16,229,1064Warner Bros
7Date Night$63,725-36%286-59$223$97,320,41912Fox
8Clash of the Titans (2010)$52,229-18%226-41$231$162,697,60813Warner Bros.
9City Island$43,104-27%105-28$411$6,156,28715Anchor Bay
10Death at a Funeral (2010)$41,166-27%156-5$264$42,594,45311Sony / Screen Gems
11Furry Vengeance$30,698-39%157-78$196$17,286,2759Summit
12The Back-up Plan$29,744-41%147-19$202$37,243,20210CBS Films
13Raavan$25,836-30%115-4$225$663,2862Reliance Big Pictures
14A Nightmare on Elm Street (2010)$25,721-15%172-56$150$62,902,1679Warner Bros. / New Line
15The Bounty Hunter$20,057-54%104-70$193$66,944,67815Sony / Columbia
16Just Wright$19,410-41%111-47$175$21,219,0927Fox Searchlight
17Diary of a Wimpy Kid$15,948-33%105-41$152$63,694,61815Fox
18Kick-Ass$11,480-10%102-55$113$48,043,50511Lionsgate

Platform (1 — 99)

#TitleSun, Jun. 27 2010LocationsAvg.TotalWks.Dist.
1Winter's Bone$136,851-26%7031$1,955$1,064,3083Roadside Attractions
2Cyrus$96,224-19%1713$5,660$566,2592Fox Searchlight
3Hubble 3D$72,939-16%500$1,459$9,161,46415Warner Bros. / IMAX
4Avatar$15,059-24%15-2$1,004$749,535,57428Fox
5Babies$14,940-17%64-33$233$7,198,2848Focus
6Under the Sea 3D$9,965-31%13-2$767$22,587,88772Warner Bros. / IMAX
7The Square (2010)$6,109-9%8-4$764$379,69712Apparition
8The Secret of Kells$3,8524%150$257$637,99517GKIDS
9Princess Kaiulani$2,005-23%8-8$251$826,6247Roadside Attractions
10The Joneses$1,214-30%3-4$405$1,465,19111Roadside Attractions
11Racing Dreams$426-5%31$142$44,7236Hanover House
12Letters to God$1451%2--$73$2,848,58712Vivendi