Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, Jul. 1 2010

Wide (1000+)

#TitleThu, Jul. 1 2010LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Eclipse$24,211,138-65%4,416--$5,483$92,744,9780Summit
2The Last Airbender$17,511,097--3,169--$5,526$17,511,0970Paramount
3Toy Story 3$7,481,5062%4,0280$1,857$258,826,1692Disney
4Grown Ups$4,094,8690%3,534--$1,159$58,581,5151Sony / Columbia
5Knight and Day$1,831,2774%3,09855$591$35,308,6141Fox
6The Karate Kid (2010)$1,691,891-6%3,109-554$544$143,523,2583Sony / Columbia
7The A-Team$631,565-11%2,162-1382$292$66,090,9503Fox
8Shrek Forever After$308,979-38%2,340-867$132$231,388,4756Paramount / DreamWorks
9Iron Man 2$160,947-8%1,169-443$138$307,654,4638Paramount
10Jonah Hex$41,359-61%2,8250$15$9,813,8262Warner Bros.

Limited (100 — 999)

#TitleThu, Jul. 1 2010LocationsAvg.TotalWks.Dist.
1Get Him to the Greek$262,350-19%990-1389$265$56,241,5954Universal
2Prince of Persia: The Sands of Time$232,622-10%702-1575$331$87,454,1705Disney
3Letters to Juliet$154,484-38%509-297$304$50,122,3057Summit
4Sex and the City 2$109,450-8%901-779$121$93,694,7695Warner Bros. / New Line
5How to Train Your Dragon$100,4209%333120$302$215,815,23414Paramount / DreamWorks
6Killers (2010)$79,313-39%838-1781$95$44,695,3294Lionsgate
7Robin Hood$53,9404%372-431$145$103,585,0757Universal
8Marmaduke$52,608-29%385-1363$137$30,456,0414Fox
9Solitary Man$41,575-2%17770$235$2,259,1796Anchor Bay
10Date Night$31,16210%286-12$109$97,447,28812Fox
11Clash of the Titans (2010)$27,39314%226-41$121$162,801,07313Warner Bros.
12Furry Vengeance$20,080-31%157-78$128$17,370,4759Summit
13Splice$17,916-9%340-604$53$16,339,0644Warner Bros
14The Back-up Plan$15,15222%147-19$103$37,306,78410CBS Films
15City Island$13,623-2%105-28$130$6,215,77615Anchor Bay
16Diary of a Wimpy Kid$13,4401%105-41$128$63,746,78715Fox
17A Nightmare on Elm Street (2010)$13,09314%172-56$76$62,952,4749Warner Bros. / New Line
18Just Wright$7,557-4%111-47$68$21,256,4707Fox Searchlight
19Kick-Ass$6,8817%102-55$67$48,071,30311Lionsgate
20Raavan$4,482-16%115-5$39$690,2842Reliance Big Pictures

Platform (1 — 99)

#TitleThu, Jul. 1 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$69,853-3%500$1,397$9,430,39915Warner Bros. / IMAX
2Winter's Bone$59,98816%7031$857$1,281,8913Roadside Attractions
3Cyrus$40,04512%1713$2,356$717,8742Fox Searchlight
4Under the Sea 3D$15,19223%13-2$1,169$22,639,01972Warner Bros. / IMAX
5Babies$11,86834%64-33$185$7,241,1918Focus
6Avatar$6,54651%151$436$749,568,15828Fox
7The Secret of Kells$2,09320%150$140$645,18917GKIDS
8The Square (2010)$1,858-11%8-4$232$387,28312Apparition
9Princess Kaiulani$1,00358%10-6$100$830,4987Roadside Attractions
10The Joneses$469-2%3-4$156$1,466,98811Roadside Attractions
11Racing Dreams$190-85%20$95$46,8506Hanover House