'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Mon, Jul. 5 2010

Wide (1000+)

#TitleMon, Jul. 5 2010LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Eclipse$18,805,05142%4,468--$4,209$176,382,2201Summit
2Toy Story 3$12,777,10554%4,0280$3,172$301,883,2983Disney
3The Last Airbender$11,479,21323%3,169--$3,622$69,315,3291Paramount
4Grown Ups$7,003,19037%3,5340$1,982$84,634,3072Sony / Columbia
5Knight and Day$3,708,50119%3,1046$1,195$49,460,3482Fox
6The Karate Kid (2010)$3,031,26336%3,109-631$975$154,554,7804Sony / Columbia
7The A-Team$1,213,03334%2,153-1089$563$70,494,0074Fox

Limited (100 — 999)

#TitleMon, Jul. 5 2010LocationsAvg.TotalWks.Dist.
1Get Him to the Greek$490,62048%884-1305$555$57,965,4355Universal
2Shrek Forever After$385,79143%957-1383$403$232,664,4327Paramount / DreamWorks
3Iron Man 2$237,52032%522-647$455$308,530,2979Paramount
4Prince of Persia: The Sands of Time$194,31511%600-1251$324$88,338,9866Disney
5Solitary Man$160,1441%176-1$910$2,917,8077Anchor Bay
6Killers (2010)$152,95427%727-1544$210$45,323,5905Lionsgate
7Letters to Juliet$149,405-8%340-169$439$51,094,6798Summit
8Sex and the City 2$146,15754%355-546$412$94,223,0996Warner Bros. / New Line
9How to Train Your Dragon$139,74571%303-30$461$216,296,73915Paramount / DreamWorks
10Joan Rivers: A Piece of Work$126,695--111--$1,141$1,604,8774IFC
12Robin Hood$120,88525%378-291$320$104,034,8208Universal
13The Girl with the Dragon Tattoo (2009)$76,562--109--$702$9,086,44016Music Box
14The Secret in Their Eyes (El Secreto de Sus Ojos)$65,392--127--$515$5,662,48912Sony Pictures Classics
15Date Night$63,21537%242-44$261$97,697,72313Fox
16Please Give$61,335--145--$423$3,498,14310Sony Pictures Classics
17Jonah Hex$40,66224%350-2475$116$9,978,0853Warner Bros.
18Clash of the Titans (2010)$39,27531%175-51$224$162,955,46414Warner Bros.
19Splice$32,4593%140-200$232$16,571,7015Warner Bros
20Death at a Funeral (2010)$30,39619%136--$224$42,739,34712Sony / Screen Gems
21Furry Vengeance$23,09215%107-50$216$17,489,46410Summit
22A Nightmare on Elm Street (2010)$12,92730%110-62$118$63,005,87710Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Jul. 5 2010LocationsAvg.TotalWks.Dist.
1Cyrus$319,63942%7760$4,151$1,811,9853Fox Searchlight
2I Am Love$193,667--80--$2,421$1,290,4803Magnolia
3Winter's Bone$168,37028%8313$2,029$1,880,5904Roadside Attractions
4Hubble 3D$98,33120%522$1,891$9,776,63616Warner Bros. / IMAX
5I Hate Luv Storys$73,205--84--$871$535,2731UTV
6Coco Chanel & Igor Stravinsky$48,648--43--$1,131$584,9894Sony Pictures Classics
7City Island$44,56819%81-24$550$6,365,19616Anchor Bay
8Micmacs$23,569--50--$471$853,0956Sony Classics
9Restrepo$23,501--10--$2,350$142,7112National Geographic
10Mother and Child$22,251--77--$289$934,4149Sony Pictures Classics
12Exit Through the Gift Shop$20,011--31--$646$2,792,14812Producers Distribution Agency
13Just Wright$19,03943%95-16$200$21,329,4338Fox Searchlight
14Harry Brown$18,284--45--$406$1,704,11510Samuel Goldwyn
15The Back-up Plan$17,18133%97-50$177$37,375,68611CBS Films
16The Killer Inside Me$16,838--17--$990$110,8083IFC Films
17Love Ranch$16,133--11--$1,467$74,7761E1 Entertainment
19Under the Sea 3D$15,9113%130$1,224$22,699,92973Warner Bros. / IMAX
20Diary of a Wimpy Kid$14,05940%70-35$201$63,803,22116Fox
21The Last Song$12,618--79--$160$62,884,42214Disney
23The Bounty Hunter$11,204-3%67--$167$67,061,22816Sony / Columbia
24South of the Border$11,194--6--$1,866$76,1592Cinema Libre
25Wild Grass (Les Herbes Folles)$7,973--6--$1,329$106,4162Sony Pictures Classics
27The City of Your Final Destination$6,416--14--$458$441,41012Screen Media Films
28Let It Rain$4,724--5--$945$66,6593IFC
29Holy Rollers$4,283--13--$329$283,62123First Independent Pictures
30God of Vampires$3,465--10--$347$13,8601Nocturnal Features
31Raavan$3,276-23%28-87$117$705,7043Reliance Big Pictures
33The Secret of Kells$2,507-31%14-1$179$658,43718GKIDS
34The Square (2010)$2,19849%5-3$440$394,66213Apparition
35La Mission$2,159--5--$432$1,010,61713Screen Media
36Alice in Wonderland (2010)$1,956--23--$85$334,185,20618Disney
37Princess Kaiulani$1,837-5%5-3$367$838,3088Roadside Attractions
38Breathless (2010 re-issue)$1,830--2--$915$169,5306Rialto
39Mid-August Lunch (Pranzo di Ferragosto)$1,797--9--$200$592,29516Zeitgeist
40Stonewall Uprising$1,770--4--$443$68,2843First Run Features
41The Nature of Existence$1,347--3--$449$11,2743Walking Shadows
42Survival of the Dead$1,221--4--$305$97,7786Magnolia / Magnet
43Only the Brave (2010)$1,103--1--$1,103$141,1846Indican Pictures
44The Joneses$937-14%1-2$937$1,470,56912Roadside Attractions
45Best Worst Movie$926--1--$926$63,60111Area23a
46OSS 117: Lost in Rio$924--3--$308$81,87164Music Box
47Everyone Else$918--3--$306$73,39655Cinema Guild
48Rosencrantz and Guildenstern Are Undead$902--1--$902$40,1235Indican Pictures
49The Lottery$871--2--$436$42,6154Variance Films
50Only When I Dance$742--1--$742$2,9231Film Movement
51Casino Jack and the United States of Money$685--7--$98$175,6049Magnolia
52Kings of the Evening$647--1--$647$79,38921Indican Pictures
53Cropsey$621--1--$621$28,0005Cinema Purgatorio
54Sweetgrass$585--4--$146$194,50741Cinema Guild
55Sea Monsters: A Prehistoric Adventure$430--3--$143$23,240,080144National Geographic
56John Rabe$382--2--$191$46,3387Strand
57Small Change (2009 re-issue)$331--1--$331$29,61232The Film Desk
58Chloe$179--3--$60$3,073,82415Sony Pictures Classics
59U2 3D$96--1--$96$10,335,294128National Geographic
60Racing Dreams$66-96%1-1$66$47,7137Hanover House