Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Tue, Jul. 6 2010

Wide (1000+)

#TitleTue, Jul. 6 2010LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Eclipse$10,567,862-44%4,468--$2,365$186,950,0821Summit
2Toy Story 3$5,939,482-54%4,0280$1,475$307,822,7803Disney
3The Last Airbender$5,385,151-53%3,169--$1,699$74,700,4801Paramount
4Grown Ups$3,704,741-47%3,5340$1,048$88,339,0482Sony / Columbia
5Knight and Day$1,672,998-55%3,1046$539$51,133,3462Fox
6The Karate Kid (2010)$1,570,656-48%3,109-631$505$156,125,4364Sony / Columbia
7The A-Team$586,471-52%2,153-1089$272$71,080,4784Fox

Limited (100 — 999)

#TitleTue, Jul. 6 2010LocationsAvg.TotalWks.Dist.
1Get Him to the Greek$274,040-44%884-1305$310$58,239,4755Universal
2Shrek Forever After$209,088-46%957-1383$218$232,873,5207Paramount / DreamWorks
3Prince of Persia: The Sands of Time$115,169-41%600-1251$192$88,454,1556Disney
4Letters to Juliet$111,740-25%340-169$329$51,206,4198Summit
5Iron Man 2$106,552-55%522-647$204$308,636,8499Paramount
6How to Train Your Dragon$90,551-35%303-30$299$216,387,29015Paramount / DreamWorks
7Sex and the City 2$86,223-41%355-546$243$94,309,3326Warner Bros. / New Line
8Killers (2010)$85,486-44%727-1544$118$45,409,0765Lionsgate
9Marmaduke$81,997-34%475-635$173$31,021,7355Fox
10Solitary Man$58,943-63%176-1$335$2,976,7507Anchor Bay
11Robin Hood$58,590-52%378-291$155$104,093,4108Universal
12Date Night$38,823-39%242-44$160$97,736,54613Fox
13Splice$22,741-30%140-200$162$16,594,4425Warner Bros
14Clash of the Titans (2010)$21,994-44%175-51$126$162,977,45814Warner Bros.
15Jonah Hex$21,565-47%350-2475$62$9,999,6503Warner Bros.
16Furry Vengeance$19,043-18%107-50$178$17,508,50710Summit
17A Nightmare on Elm Street (2010)$8,091-37%110-62$74$63,013,96810Warner Bros. / New Line

Platform (1 — 99)

#TitleTue, Jul. 6 2010LocationsAvg.TotalWks.Dist.
1Cyrus$125,381-61%7760$1,628$1,937,3663Fox Searchlight
2Hubble 3D$77,576-21%522$1,492$9,853,18416Warner Bros. / IMAX
3Winter's Bone$58,820-65%8313$709$1,940,3084Roadside Attractions
4I Hate Luv Storys$38,279-48%84--$456$573,5521UTV
5City Island$17,541-61%81-24$217$6,382,73716Anchor Bay
6Under the Sea 3D$17,51210%130$1,347$22,720,30273Warner Bros. / IMAX
7Just Wright$12,248-36%95-16$129$21,341,6818Fox Searchlight
8The Back-up Plan$12,025-30%97-50$124$37,387,71111CBS Films
9Diary of a Wimpy Kid$11,466-18%70-35$164$63,814,68716Fox
10Babies$8,340-30%42-22$199$7,299,7249Focus
11Avatar$5,684-19%9-6$632$749,609,54829Fox
12The Secret of Kells$2,046-18%14-1$146$673,94318GKIDS
13The Square (2010)$955-57%5-3$191$395,61713Apparition
14Princess Kaiulani$698-62%5-3$140$839,0068Roadside Attractions
15Raavan$573-83%28-87$20$706,2773Reliance Big Pictures
16The Joneses$464-50%1-2$464$1,471,03312Roadside Attractions