Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Wed, Jul. 7 2010

Wide (1000+)

#TitleWed, Jul. 7 2010LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Eclipse$8,781,208-17%4,46852$1,965$195,731,2901Summit
2Toy Story 3$5,255,066-12%4,0280$1,305$313,077,8463Disney
3The Last Airbender$4,340,399-19%3,169--$1,370$79,040,8791Paramount
4Grown Ups$3,324,220-10%3,5340$941$91,663,2682Sony / Columbia
5Knight and Day$1,476,724-12%3,1046$476$52,610,0702Fox
6The Karate Kid (2010)$1,394,337-11%3,109-182$448$157,519,7734Sony / Columbia
7The A-Team$539,328-8%2,153-432$251$71,619,8064Fox

Limited (100 — 999)

#TitleWed, Jul. 7 2010LocationsAvg.TotalWks.Dist.
1Get Him to the Greek$243,100-11%884-383$275$58,482,5755Universal
2Shrek Forever After$203,830-3%957-1383$213$233,077,3507Paramount / DreamWorks
3Iron Man 2$101,621-5%522-647$195$308,738,4709Paramount
4Prince of Persia: The Sands of Time$97,913-15%600-269$163$88,552,0686Disney
5Sex and the City 2$90,2445%355-546$254$94,399,5766Warner Bros. / New Line
6How to Train Your Dragon$88,735-2%303-30$293$216,476,02515Paramount / DreamWorks
7Letters to Juliet$87,417-22%340-169$257$51,293,8368Summit
8Marmaduke$83,5002%475-6$176$31,105,2355Fox
9Killers (2010)$82,760-3%727-366$114$45,491,8365Lionsgate
10Solitary Man$57,480-2%176-1$327$3,034,2307Anchor Bay
11Robin Hood$54,775-7%3786$145$104,148,1858Universal
12Date Night$37,971-2%242-44$157$97,774,51713Fox
13Jonah Hex$21,7801%350-2475$62$10,021,4303Warner Bros.
14Clash of the Titans (2010)$19,015-14%175-51$109$162,996,47314Warner Bros.
15Splice$18,442-19%140-200$132$16,612,8845Warner Bros
16Furry Vengeance$16,534-13%107-50$155$17,525,04110Summit
17A Nightmare on Elm Street (2010)$7,934-2%110-62$72$63,021,90210Warner Bros. / New Line

Platform (1 — 99)

#TitleWed, Jul. 7 2010LocationsAvg.TotalWks.Dist.
1Cyrus$106,200-15%7760$1,379$2,043,5663Fox Searchlight
2Hubble 3D$82,3536%522$1,584$9,934,74816Warner Bros. / IMAX
3Winter's Bone$58,057-1%8313$699$1,998,3654Roadside Attractions
4I Hate Luv Storys$29,304-23%84--$349$602,8561UTV
5Under the Sea 3D$18,7947%130$1,446$22,739,09673Warner Bros. / IMAX
6City Island$16,775-4%81-24$207$6,399,51216Anchor Bay
7The Back-up Plan$10,889-9%97-50$112$37,398,60011CBS Films
8Diary of a Wimpy Kid$10,668-7%70-35$152$63,825,35516Fox
9Just Wright$10,666-13%95-16$112$21,352,3478Fox Searchlight
10Babies$10,48726%42-22$250$7,310,2119Focus
11Avatar$4,687-18%9-6$521$749,614,23529Fox
12The Secret of Kells$2,0721%14-1$148$676,01518GKIDS
13Raavan$1,375140%28-87$49$707,6523Reliance Big Pictures
14Princess Kaiulani$1,37096%5-3$274$840,3768Roadside Attractions
15The Square (2010)$914-4%5-3$183$396,53113Apparition
16The Joneses$55920%1-2$559$1,471,59212Roadside Attractions