Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Jul. 8 2010

Wide (1000+)

#TitleThu, Jul. 8 2010LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Eclipse$7,931,087-10%4,46852$1,775$203,662,3771Summit
2Toy Story 3$5,147,053-2%4,0280$1,278$318,224,8993Disney
3The Last Airbender$4,036,407-7%3,1690$1,274$83,077,2861Paramount
4Grown Ups$3,251,525-2%3,5340$920$94,914,7932Sony / Columbia
5Knight and Day$1,478,7890%3,1046$476$54,088,8592Fox
6The Karate Kid (2010)$1,415,7152%3,1090$455$158,935,4884Sony / Columbia
7The A-Team$551,3672%2,153-9$256$72,171,1734Fox

Limited (100 — 999)

#TitleThu, Jul. 8 2010LocationsAvg.TotalWks.Dist.
1Get Him to the Greek$229,855-5%884-106$260$58,712,4305Universal
2Shrek Forever After$205,1551%957-1383$214$233,282,5057Paramount / DreamWorks
3Iron Man 2$106,0694%522-647$203$308,844,5399Paramount
4Prince of Persia: The Sands of Time$104,0646%600-102$173$88,656,1326Disney
5How to Train Your Dragon$100,01913%303-30$330$216,576,04415Paramount / DreamWorks
6Letters to Juliet$96,00710%340-169$282$51,389,8438Summit
7Sex and the City 2$93,4023%355-546$263$94,492,9786Warner Bros. / New Line
8Marmaduke$86,6874%47590$182$31,191,9225Fox
9Killers (2010)$85,0033%727-111$117$45,576,8395Lionsgate
10Robin Hood$58,6957%3786$155$104,206,8808Universal
11Solitary Man$52,878-8%176-1$300$3,085,9417Anchor Bay
12Date Night$39,6664%242-44$164$97,814,18313Fox
13Clash of the Titans (2010)$21,86715%175-51$125$163,018,34014Warner Bros.
14Jonah Hex$21,427-2%350-2475$61$10,042,8573Warner Bros.
15Furry Vengeance$20,75426%107-50$194$17,545,79510Summit
16Splice$17,626-4%140-200$126$16,630,5105Warner Bros
17A Nightmare on Elm Street (2010)$8,94813%110-62$81$63,030,85010Warner Bros. / New Line

Platform (1 — 99)

#TitleThu, Jul. 8 2010LocationsAvg.TotalWks.Dist.
1Cyrus$102,509-3%7760$1,331$2,146,0753Fox Searchlight
2Hubble 3D$82,2460%522$1,582$10,015,13516Warner Bros. / IMAX
3Winter's Bone$57,595-1%8313$694$2,055,9604Roadside Attractions
4Grease Sing-a-Long$35,010--12--$2,918$35,0100Paramount
5I Hate Luv Storys$21,683-26%84--$258$624,5391UTV
6Under the Sea 3D$19,9336%130$1,533$22,759,02973Warner Bros. / IMAX
7City Island$14,649-13%81-24$181$6,414,89516Anchor Bay
8Diary of a Wimpy Kid$12,83720%70-35$183$63,838,19216Fox
9The Back-up Plan$12,73517%97-50$131$37,411,33511CBS Films
10Just Wright$10,566-1%95-16$111$21,362,9138Fox Searchlight
11Babies$10,112-4%42-22$241$7,320,3239Focus
12Avatar$6,20332%9-6$689$749,620,43829Fox
13The Secret of Kells$1,909-8%14-1$136$677,92418GKIDS
14The Square (2010)$1,26438%5-3$253$397,79513Apparition
15Raavan$1,074-22%28-87$38$708,7263Reliance Big Pictures
16Princess Kaiulani$895-35%5-5$179$841,2718Roadside Attractions
17The Joneses$461-18%1-2$461$1,472,05312Roadside Attractions