Grosses

'The Battle of the Five Armies' Marches to $90.6M in Five Days; 'Night at the Museum: Secret of the Tomb' and 'Annie' Battle for Second with $17.3M and $16.3M RespectivelyDecember 21, 2014 08:45 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led the weekend box office with an estimated $56.22 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $90.63 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.61 to 1. The five-day debut of The Battle of the Five Armies was 11 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.58 million on Friday, increased 29 percent on Saturday to take in $21.43 million and is estimated to decline 15 percent on Sunday to gross $18.22 million. That places the film's estimated weekend to Friday ratio at 3.39 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.70 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.62 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an estimated opening weekend take of $17.3 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below pre-release expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.63 million on Friday, increased 16 percent on Saturday to gross $6.50 million and is estimated to decrease 20 percent on Sunday to gross $5.18 million. That places the film's estimated opening weekend to Friday ratio at 3.08 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with an estimated $16.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is good news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.0 million this weekend. Annie opened 30 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.3 million on Friday, increased 15 percent on Saturday to gross $6.1 million and is estimated to fall 20 percent on Sunday to gross $4.9 million. That gives the film an estimated opening weekend to Friday ratio of 3.08 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods starting on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with an estimated $8.07 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 67 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a soft $38.90 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with an estimated $7.75 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last weekend. Mockingjay - Part 1 has grossed $289.23 million in 31 days, which leaves it just $10.77 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in an estimated $4.15 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,911 from 1,061 locations. Wild has grossed $7.21 million in 19 days of release.

Daily Domestic Gross Fri, Jul. 9 2010

Wide (1000+)

#TitleFri, Jul. 9 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$21,342,640--3,476--$6,140$21,342,6401Universal
2The Twilight Saga: Eclipse$11,068,64040%4,4680$2,477$214,731,0172Summit
3Predators$10,406,494--2,669--$3,899$10,406,4941Fox
4Toy Story 3$6,481,95326%3,753-275$1,727$333,652,1994Disney
5The Last Airbender$5,221,61629%3,20334$1,630$88,298,9022Paramount
6Grown Ups$5,083,60556%3,463-71$1,468$99,998,3983Sony / Columbia
7Knight and Day$2,462,31967%2,628-476$937$56,551,1783Fox
8The Karate Kid (2010)$1,689,73619%2,458-651$687$160,625,2245Sony / Columbia
9The A-Team$563,2722%1,236-917$456$72,734,4455Fox

Limited (100 — 999)

#TitleFri, Jul. 9 2010LocationsAvg.TotalWks.Dist.
1Cyrus$366,055257%200123$1,830$2,512,1304Fox Searchlight
2Get Him to the Greek$218,790-5%442-442$495$58,931,2206Universal
3Shrek Forever After$164,951-20%461-496$358$233,447,4568Paramount / DreamWorks
4Winter's Bone$129,250124%10623$1,219$2,185,2105Roadside Attractions
5Marmaduke$122,31941%383-92$319$31,314,2416Fox
6Iron Man 2$121,64315%333-189$365$308,966,18210Paramount
7Solitary Man$119,547126%172-4$695$3,205,4888Anchor Bay
8Letters to Juliet$109,22114%241-99$453$51,499,0649Summit
9How to Train Your Dragon$108,4588%254-49$427$216,684,50216Paramount / DreamWorks
10Robin Hood$94,51561%300-78$315$104,301,3959Universal
11Killers (2010)$91,6578%269-458$341$45,668,4966Lionsgate
12Sex and the City 2$67,439-28%156-199$432$94,560,4177Warner Bros. / New Line
13Date Night$62,64758%205-37$306$97,876,83014Fox
14Splice$38,079116%20464$187$16,668,5896Warner Bros
15Clash of the Titans (2010)$26,00519%130-45$200$163,044,34515Warner Bros.

Platform (1 — 99)

#TitleFri, Jul. 9 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$143,380--7--$20,483$143,3801Focus
2Hubble 3D$93,54814%531$1,765$10,110,65417Warner Bros. / IMAX
3I Hate Luv Storys$39,85184%79--$504$664,3902UTV
4Grease Sing-a-Long$24,796-29%12--$2,066$59,8061Paramount
5Under the Sea 3D$23,60718%130$1,816$22,783,34574Warner Bros. / IMAX
6City Island$20,50040%65-16$315$6,435,39517Anchor Bay
7Furry Vengeance$16,885-19%86-21$196$17,562,68011Summit
8Just Wright$16,24854%80-15$203$21,379,1619Fox Searchlight
9Jonah Hex$12,906-40%65-285$199$10,055,7634Warner Bros.
10The Back-up Plan$12,089-5%61-36$198$37,423,42412CBS Films
11Diary of a Wimpy Kid$12,000-7%51-19$235$63,850,19217Fox
12Avatar$10,44368%90$1,160$749,630,88130Fox
13A Nightmare on Elm Street (2010)$8,9830%53-57$169$63,039,83311Warner Bros. / New Line
14Racing Dreams$3,285--1-1$3,285$53,3458Hanover House
15Princess Kaiulani$1,70891%61$285$842,9799Roadside Attractions
16The Square (2010)$920-27%50$184$398,71514Apparition
17The Joneses$79773%21$399$1,472,85013Roadside Attractions
18The Secret of Kells$672-65%10-4$67$678,59619GKIDS
19Raajneeti$474--5--$95$1,513,3056UTV Communications