Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Mon, Jul. 12 2010

Wide (1000+)

#TitleMon, Jul. 12 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$7,525,540-47%3,476--$2,165$63,922,6651Universal
2The Twilight Saga: Eclipse$4,328,214-48%4,4680$969$239,699,0292Summit
3Toy Story 3$2,799,643-50%3,753-275$746$342,040,5004Disney
4Predators$2,605,828-56%2,669--$976$27,366,7101Fox
5Grown Ups$2,173,492-48%3,463-71$628$112,895,0233Sony / Columbia
6The Last Airbender$2,101,051-55%3,20334$656$101,813,8082Paramount
7Knight and Day$933,054-51%2,628-476$355$62,741,1643Fox
8The Karate Kid (2010)$690,106-50%2,458-651$281$164,991,2305Sony / Columbia
9The A-Team$240,348-47%1,236-917$194$74,163,9425Fox

Limited (100 — 999)

#TitleMon, Jul. 12 2010LocationsAvg.TotalWks.Dist.
1Cyrus$140,415-57%200123$702$3,566,9604Fox Searchlight
2Get Him to the Greek$117,130-40%442-442$265$59,541,1856Universal
3Shrek Forever After$70,164-46%461-496$152$233,855,0618Paramount / DreamWorks
4Marmaduke$57,397-37%383-92$150$31,603,1346Fox
5How to Train Your Dragon$55,886-33%254-49$220$216,949,85316Paramount / DreamWorks
6Iron Man 2$53,511-47%333-189$161$309,290,80510Paramount
7Winter's Bone$45,288-60%10623$427$2,558,8855Roadside Attractions
8Robin Hood$40,495-44%300-78$135$104,535,3009Universal
9Letters to Juliet$38,490-48%241-99$160$51,764,5549Summit
10Solitary Man$36,766-63%172-4$214$3,545,5718Anchor Bay
11Killers (2010)$32,171-43%269-458$120$45,877,7796Lionsgate
12Sex and the City 2$31,486-44%156-199$202$94,733,1757Warner Bros. / New Line
13Date Night$29,599-39%205-37$144$98,032,34514Fox
14Splice$23,449-45%20464$115$16,785,6576Warner Bros
15Clash of the Titans (2010)$13,623-45%130-45$105$163,116,22315Warner Bros.

Platform (1 — 99)

#TitleMon, Jul. 12 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$63,645-57%7--$9,092$555,6161Focus
2Hubble 3D$59,462-12%531$1,122$10,332,17917Warner Bros. / IMAX
3Under the Sea 3D$17,04042%130$1,311$22,833,29574Warner Bros. / IMAX
4City Island$7,769-61%65-16$120$6,506,39417Anchor Bay
5Diary of a Wimpy Kid$6,998-13%51-19$137$63,877,49517Fox
6Furry Vengeance$6,871-38%86-21$80$17,603,12711Summit
7Just Wright$6,656-54%80-15$83$21,423,0499Fox Searchlight
8Avatar$5,953-32%90$661$749,663,36230Fox
9The Back-up Plan$5,165-45%61-36$85$37,452,93212CBS Films
10Jonah Hex$5,110-49%65-285$79$10,088,3494Warner Bros.
11A Nightmare on Elm Street (2010)$3,728-57%53-57$70$63,063,38311Warner Bros. / New Line
12Princess Kaiulani$961-44%61$160$850,6349Roadside Attractions
13The Secret of Kells$698-38%10-4$70$681,86919GKIDS
14The Joneses$306-64%10$306$1,474,81413Roadside Attractions
15The Square (2010)$205-72%50$41$401,08014Apparition