Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Tue, Jul. 13 2010

Wide (1000+)

#TitleTue, Jul. 13 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$8,151,2208%3,476--$2,345$72,073,8851Universal
2The Twilight Saga: Eclipse$4,510,5484%4,4680$1,010$244,209,5772Summit
3Toy Story 3$3,424,50122%3,753-275$912$345,465,0014Disney
4Grown Ups$2,412,20511%3,463-71$697$115,307,2283Sony / Columbia
5Predators$2,364,620-9%2,669--$886$29,731,3301Fox
6The Last Airbender$2,271,4408%3,20334$709$104,085,2482Paramount
7Knight and Day$1,109,37619%2,628-476$422$63,850,5403Fox
8The Karate Kid (2010)$837,58021%2,458-651$341$165,828,8105Sony / Columbia
9The A-Team$260,1188%2,1530$121$74,424,0605Fox

Limited (100 — 999)

#TitleTue, Jul. 13 2010LocationsAvg.TotalWks.Dist.
1Cyrus$155,81711%200123$779$3,722,7774Fox Searchlight
2Get Him to the Greek$119,3402%442-442$270$59,660,5256Universal
3Shrek Forever After$103,84148%461-496$225$233,958,9028Paramount / DreamWorks
4Marmaduke$80,34540%4750$169$31,683,4796Fox
5How to Train Your Dragon$73,06531%254-49$288$217,022,91816Paramount / DreamWorks
6Iron Man 2$61,21514%333-189$184$309,352,02010Paramount
7Winter's Bone$53,41118%10623$504$2,612,2965Roadside Attractions
8Robin Hood$47,95018%300-78$160$104,583,2509Universal
9Solitary Man$47,49429%172-4$276$3,593,5148Anchor Bay
10Letters to Juliet$41,0897%241-99$170$51,805,6439Summit
11Sex and the City 2$39,67226%156-199$254$94,772,8477Warner Bros. / New Line
12Killers (2010)$37,43116%269-458$139$45,915,2106Lionsgate
13Date Night$33,74114%2420$139$98,066,08614Fox
14Splice$23,6241%20464$116$16,809,2816Warner Bros
15Clash of the Titans (2010)$15,02110%130-45$116$163,131,24415Warner Bros.

Platform (1 — 99)

#TitleTue, Jul. 13 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$81,23937%531$1,533$10,413,41817Warner Bros. / IMAX
2The Kids Are All Right$67,3136%7--$9,616$622,9291Focus
3Under the Sea 3D$21,34825%130$1,642$22,854,64374Warner Bros. / IMAX
4City Island$11,57949%65-16$178$6,517,97417Anchor Bay
5Furry Vengeance$10,99060%86-21$128$17,614,11711Summit
6Diary of a Wimpy Kid$9,16031%51-19$180$63,886,65517Fox
7Just Wright$8,84933%80-15$111$21,431,8989Fox Searchlight
8The Back-up Plan$5,72611%61-36$94$37,458,65812CBS Films
9Jonah Hex$4,718-8%65-285$73$10,093,0674Warner Bros.
10Avatar$4,548-24%90$505$749,667,91030Fox
11A Nightmare on Elm Street (2010)$3,8142%53-57$72$63,067,19711Warner Bros. / New Line
12The Secret of Kells$87525%10-4$88$682,74419GKIDS
13Princess Kaiulani$858-11%61$143$851,4929Roadside Attractions
14The Joneses$53274%10$532$1,475,34613Roadside Attractions
15The Square (2010)$36779%50$73$401,44714Apparition