Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Jul. 14 2010

Wide (1000+)

#TitleWed, Jul. 14 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$7,159,885-12%3,476--$2,060$79,233,7701Universal
2The Sorcerer's Apprentice$3,873,997--3,385--$1,144$3,873,9970Disney
3The Twilight Saga: Eclipse$3,722,137-17%4,4680$833$247,931,7142Summit
4Toy Story 3$2,988,462-13%3,372-656$886$348,453,4634Disney
5Grown Ups$2,086,535-14%3,337-197$625$117,393,7633Sony / Columbia
6Predators$1,882,062-20%2,669--$705$31,613,3921Fox
7The Last Airbender$1,720,951-24%3,20334$537$105,806,1992Paramount
8Knight and Day$856,871-23%2,237-867$383$64,707,4113Fox
9The Karate Kid (2010)$611,113-27%2,115-994$289$166,439,9235Sony / Columbia

Limited (100 — 999)

#TitleWed, Jul. 14 2010LocationsAvg.TotalWks.Dist.
1The A-Team$160,577-38%796-1357$202$74,584,6375Fox
2Cyrus$147,729-5%200123$739$3,870,5064Fox Searchlight
3Get Him to the Greek$93,810-21%354-530$265$59,754,3356Universal
4Shrek Forever After$83,105-20%461-496$180$234,042,0078Paramount / DreamWorks
5Marmaduke$67,276-16%4750$142$31,750,7556Fox
6How to Train Your Dragon$61,617-16%254-49$243$217,084,53516Paramount / DreamWorks
7Iron Man 2$55,289-10%333-189$166$309,407,30910Paramount
8Winter's Bone$55,2533%10623$521$2,667,5495Roadside Attractions
9Robin Hood$42,880-11%268-110$160$104,626,1309Universal
10Solitary Man$40,529-15%172-4$236$3,630,9778Anchor Bay
11Letters to Juliet$37,225-9%241-99$154$51,842,8689Summit
12Sex and the City 2$31,365-21%156-199$201$94,804,2127Warner Bros. / New Line
13Date Night$29,611-12%2420$122$98,095,69714Fox
14Killers (2010)$27,265-27%269-458$101$45,942,4756Lionsgate
15Splice$23,077-2%20464$113$16,832,3586Warner Bros
16Clash of the Titans (2010)$12,748-15%130-45$98$163,143,99215Warner Bros.

Platform (1 — 99)

#TitleWed, Jul. 14 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$80,137-1%531$1,512$10,493,55517Warner Bros. / IMAX
2The Kids Are All Right$65,129-3%7--$9,304$688,0581Focus
3Under the Sea 3D$24,27314%130$1,867$22,878,91674Warner Bros. / IMAX
4City Island$10,768-7%65-16$166$6,528,74317Anchor Bay
5Furry Vengeance$8,395-24%86-21$98$17,622,51211Summit
6Diary of a Wimpy Kid$7,607-17%51-19$149$63,894,26217Fox
7Avatar$7,49665%90$833$749,675,40630Fox
8Just Wright$7,309-17%80-15$91$21,439,2079Fox Searchlight
9The Back-up Plan$4,778-17%61-36$78$37,463,43612CBS Films
10A Nightmare on Elm Street (2010)$3,9253%53-57$74$63,071,12211Warner Bros. / New Line
11Jonah Hex$3,223-32%65-285$50$10,096,2904Warner Bros.
12The Secret of Kells$754-14%10-4$75$683,49819GKIDS
13Princess Kaiulani$743-13%61$124$852,2359Roadside Attractions
14The Joneses$400-25%10$400$1,475,74613Roadside Attractions
15The Square (2010)$3793%50$76$401,82614Apparition