Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Thu, Jul. 15 2010

Wide (1000+)

#TitleThu, Jul. 15 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$6,397,125-11%3,476--$1,840$85,630,8951Universal
2The Twilight Saga: Eclipse$3,439,703-8%4,4680$770$251,371,4172Summit
3The Sorcerer's Apprentice$3,214,440-17%3,385--$950$7,088,4370Disney
4Toy Story 3$2,513,639-16%3,372-656$745$350,967,1024Disney
5Grown Ups$1,860,578-11%3,337-197$558$119,254,3413Sony / Columbia
6Predators$1,670,649-11%2,669--$626$33,284,0411Fox
7The Last Airbender$1,577,255-8%3,20334$492$107,383,4542Paramount
8Knight and Day$801,968-6%2,237-867$359$65,509,3793Fox
9The Karate Kid (2010)$562,045-8%2,115-994$266$167,001,9685Sony / Columbia

Limited (100 — 999)

#TitleThu, Jul. 15 2010LocationsAvg.TotalWks.Dist.
1The A-Team$161,5461%796-1357$203$74,746,1835Fox
2Cyrus$120,367-19%200123$602$3,990,8734Fox Searchlight
3Get Him to the Greek$81,420-13%354-530$230$59,835,7556Universal
4Shrek Forever After$71,202-14%461-496$154$234,113,2098Paramount / DreamWorks
5How to Train Your Dragon$66,0707%254-49$260$217,150,60516Paramount / DreamWorks
6Marmaduke$65,670-2%4750$138$31,816,4256Fox
7Iron Man 2$49,541-10%333-189$149$309,456,85010Paramount
8Winter's Bone$49,213-11%10623$464$2,716,6725Roadside Attractions
9Letters to Juliet$46,79726%241-99$194$51,889,6659Summit
10Robin Hood$38,885-9%268-110$145$104,665,0159Universal
11Solitary Man$36,615-10%172-4$213$3,671,1448Anchor Bay
12Sex and the City 2$31,9752%156-199$205$94,836,1877Warner Bros. / New Line
13Date Night$29,5760%2420$122$98,125,27314Fox
14Killers (2010)$27,6701%269-458$103$45,970,1456Lionsgate
15Splice$22,085-4%20464$108$16,854,4436Warner Bros
16Clash of the Titans (2010)$13,1303%130-45$101$163,157,12215Warner Bros.

Platform (1 — 99)

#TitleThu, Jul. 15 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$77,492-3%531$1,462$10,571,04717Warner Bros. / IMAX
2The Kids Are All Right$61,449-6%7--$8,778$749,5071Focus
3Grease Sing-a-Long$42,158--219$2,008$137,9271Paramount
4Under the Sea 3D$17,770-27%130$1,367$22,883,65574Warner Bros. / IMAX
5Avatar$10,39939%90$1,155$749,685,80530Fox
6City Island$8,893-17%65-16$137$6,537,90617Anchor Bay
7Furry Vengeance$7,953-5%86-21$92$17,630,46511Summit
8Diary of a Wimpy Kid$7,311-4%51-19$143$63,901,57317Fox
9Just Wright$7,065-3%80-15$88$21,446,2729Fox Searchlight
10The Back-up Plan$5,51815%61-36$90$37,468,95412CBS Films
11A Nightmare on Elm Street (2010)$3,889-1%53-57$73$63,075,01111Warner Bros. / New Line
12Jonah Hex$2,741-15%65-285$42$10,099,0314Warner Bros.
13The Secret of Kells$7783%10-4$78$684,27619GKIDS
14Princess Kaiulani$628-15%61$105$852,8639Roadside Attractions
15The Square (2010)$377-1%50$75$402,20314Apparition