Grosses

'Mission: Impossible – Rogue Nation' Takes off with $56.0M Debut; 'Vacation' Arrives with Soft $21.2M in Five Days After $14.85M Weekend TakeAugust 02, 2015 09:00 AM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with an estimated first place debut of $56.0 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 17 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.32 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.71 million and is estimated to decline 19 percent on Sunday to gross $15.98 million. That places the film's estimated opening weekend to Friday ratio at a solid 2.76 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.85 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.17 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 44 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers this weekend as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On the positive side of things, Vacation was quite back-loaded towards the weekend as it registered an estimated five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an estimated opening weekend to Friday ratio of 3.30 to 1 (the film took in $4.50 million on Friday, increased 28 percent on Saturday to gross $5.77 million and is estimated to decrease 21 percent on Sunday to gross $4.58 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man currently has the edge for third with an estimated weekend take of $12.62 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.15 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with an estimated $12.16 million. The 3D computer animated prequel from Illumination Entertainment currently trails Ant-Man by only an estimated $464,000 for the frame. Minions was down a significant 47 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.35 million in 24 days. That places the 3D computer animated prequel from Illumination Entertainment 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with an estimated $10.4 million. The Adam Sandler led 3D action comedy fell a sharp 57 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.61 million, Pixels is running a disappointing 42.5 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with an estimated $9.69 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.70 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with an estimated $7.52 million. The Jake Gyllenhaal led sports drama was down a sharp 55 percent from last weekend, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.58 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Fri, Jul. 16 2010

Wide (1000+)

#TitleFri, Jul. 16 2010LocationsAvg.TotalWks.Dist.
1Inception$21,782,199--3,792--$5,744$21,782,1991Warner Bros.
2Despicable Me$10,135,39558%3,50125$2,895$98,356,3202Universal
3The Sorcerer's Apprentice$5,480,63371%3,504--$1,564$12,569,0701Disney
4The Twilight Saga: Eclipse$4,463,84530%4,001-467$1,116$255,835,2623Summit
5Toy Story 3$3,500,59039%3,177-576$1,102$354,467,6925Disney
6Grown Ups$3,138,22769%3,074-389$1,021$122,392,5684Sony / Columbia
7The Last Airbender$2,218,71741%2,805-398$791$109,602,1713Paramount
8Predators$2,173,14930%2,6690$814$35,457,1902Fox
9Knight and Day$1,117,60439%1,925-703$581$66,626,9834Fox
10The Karate Kid (2010)$680,18621%1,532-926$444$167,682,1546Sony / Columbia

Limited (100 — 999)

#TitleFri, Jul. 16 2010LocationsAvg.TotalWks.Dist.
1Cyrus$305,830154%446246$686$4,296,7035Fox Searchlight
2Iron Man 2$168,147239%36229$464$309,624,99711Paramount
3The A-Team$149,544-7%428-808$349$74,895,7276Fox
4Winter's Bone$91,90287%12115$760$2,808,5746Roadside Attractions
5Marmaduke$89,62536%274-109$327$31,906,0507Fox
6Shrek Forever After$85,90021%240-221$358$234,199,1099Paramount / DreamWorks
7Letters to Juliet$76,59264%27231$282$51,966,25710Summit
8How to Train Your Dragon$75,19014%228-26$330$217,225,79517Paramount / DreamWorks
9Robin Hood$56,49545%226-74$250$104,721,51010Universal
10Get Him to the Greek$56,495-31%287-155$197$59,892,2507Universal
11Solitary Man$48,46432%146-26$332$3,717,3999Anchor Bay
12Killers (2010)$44,60961%166-103$269$46,014,7547Lionsgate
13Date Night$43,67748%166-39$263$98,168,95015Fox
14Splice$20,347-8%117-87$174$16,874,7907Warner Bros

Platform (1 — 99)

#TitleFri, Jul. 16 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$285,667365%3831$7,518$1,035,1742Focus
2Hubble 3D$89,40215%530$1,687$10,660,44918Warner Bros. / IMAX
3Grease Sing-a-Long$39,492-6%219$1,881$177,4192Paramount
4Jonah Hex$33,0771107%46-19$719$10,132,1085Warner Bros.
5Sex and the City 2$32,5302%97-59$335$94,868,7178Warner Bros. / New Line
6Under the Sea 3D$23,79734%130$1,831$22,920,48375Warner Bros. / IMAX
7I Hate Luv Storys$10,076--35-44$288$798,9733UTV
8Clash of the Titans (2010)$9,976-24%67-63$149$163,167,09816Warner Bros.
9Just Wright$8,45620%56-24$151$21,454,72810Fox Searchlight
10City Island$8,007-10%49-16$163$6,544,86918Anchor Bay
11The Back-up Plan$3,874-30%25-36$155$37,472,82813CBS Films
12Avatar$3,840-63%4-5$960$749,689,64531Fox
13Udaan$668--2--$334$6681UTV Communications
14Princess Kaiulani$560-11%3-3$187$853,42310Roadside Attractions
15The Secret of Kells$524-33%6-4$87$684,79920GKIDS
16The Square (2010)$45320%4-1$113$402,65615Apparition