Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Sat, Jul. 17 2010

Wide (1000+)

#TitleSat, Jul. 17 2010LocationsAvg.TotalWks.Dist.
1Inception$21,791,6080%3,792--$5,747$43,573,8071Warner Bros.
2Despicable Me$12,725,42526%3,50125$3,635$108,491,7152Universal
3The Sorcerer's Apprentice$6,967,51727%3,504--$1,988$19,536,5871Disney
4The Twilight Saga: Eclipse$5,134,44115%4,001-467$1,283$260,969,7033Summit
5Toy Story 3$4,758,65336%3,177-576$1,498$359,226,3455Disney
6Grown Ups$3,977,72527%3,074-389$1,294$126,370,2934Sony / Columbia
7The Last Airbender$3,081,58839%2,805-398$1,099$112,683,7593Paramount
8Predators$2,687,05024%2,6690$1,007$38,144,2402Fox
9Knight and Day$1,512,34835%1,925-703$786$68,139,3314Fox
10The Karate Kid (2010)$939,73138%1,532-926$613$168,621,8856Sony / Columbia

Limited (100 — 999)

#TitleSat, Jul. 17 2010LocationsAvg.TotalWks.Dist.
1Cyrus$456,53449%446246$1,024$4,753,2375Fox Searchlight
2Iron Man 2$221,84332%36229$613$309,846,84011Paramount
3The A-Team$192,78829%428-808$450$75,088,5156Fox
4Winter's Bone$152,56066%12115$1,261$2,961,1346Roadside Attractions
5Shrek Forever After$115,00734%240-221$479$234,314,1169Paramount / DreamWorks
6Marmaduke$107,03819%274-109$391$32,013,0887Fox
7How to Train Your Dragon$96,05128%228-26$421$217,321,84617Paramount / DreamWorks
8Letters to Juliet$94,88324%27231$349$52,061,14010Summit
9Solitary Man$82,55570%146-26$565$3,799,9549Anchor Bay
10Robin Hood$73,45030%226-74$325$104,794,96010Universal
11Get Him to the Greek$73,45030%287-155$256$59,965,7007Universal
12Date Night$53,72623%166-39$324$98,222,67615Fox
13Killers (2010)$43,213-3%166-103$260$46,057,9677Lionsgate
14Splice$25,42925%117-87$217$16,900,2197Warner Bros

Platform (1 — 99)

#TitleSat, Jul. 17 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$433,48252%3831$11,407$1,468,6562Focus
2Hubble 3D$107,39120%530$2,026$10,767,84018Warner Bros. / IMAX
3Grease Sing-a-Long$44,38712%219$2,114$221,8062Paramount
4Jonah Hex$43,87433%46-19$954$10,175,9825Warner Bros.
5Sex and the City 2$36,92214%97-59$381$94,905,6398Warner Bros. / New Line
6Under the Sea 3D$27,08314%130$2,083$22,947,56675Warner Bros. / IMAX
7City Island$17,392117%49-16$355$6,562,26118Anchor Bay
8Clash of the Titans (2010)$14,37444%67-63$215$163,181,47216Warner Bros.
9I Hate Luv Storys$13,79437%35-44$394$812,7673UTV
10Just Wright$13,05454%56-24$233$21,467,78210Fox Searchlight
11Avatar$7,22688%4-5$1,807$749,696,87131Fox
12The Back-up Plan$5,03330%25-36$201$37,477,86113CBS Films
13Udaan$1,426113%2--$713$2,0941UTV Communications
14The Square (2010)$1,354199%4-1$339$404,01015Apparition
15Princess Kaiulani$1,00379%3-3$334$854,42610Roadside Attractions
16The Secret of Kells$74342%6-4$124$685,54220GKIDS