Grosses

'No Good Deed' Leads with $24.5M; 'Dolphin Tale 2' #2 with $16.55M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 14, 2014 08:33 AM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with an estimated $24.5 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.83 million on Friday, increased 11 percent on Saturday to take in $9.8 million and is estimated to decline 40 percent on Sunday to gross $5.88 million. That places the film's estimated opening weekend to Friday ratio at 2.77 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with an estimated $16.55 million. The family film sequel from Warner Bros. opened towards the lower end of pre-release expectations and a respectable 14 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.26 million on Friday, increased a healthy 75 percent on Saturday to gross $7.45 million and is estimated to fall 35 percent on Sunday to take in $4.84 million. That places the estimated opening weekend to Friday ratio for the film at 3.88 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with an estimated $8.04 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.93 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with an estimated $4.8 million. The blockbuster franchise re-launch was down a healthy 26 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.04 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with an estimated $4.2 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,315 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and is estimated to decline 44 percent on Sunday to gross $0.98 million. That places the film's estimated opening weekend to Friday ratio at 2.88 to 1.

Holdovers Let's Be Cops and If I Stay claimed fourth and sixth place with respective estimated takes of $4.3 million and $4.05 million. Fox's Let's Be Cops was down only 23 percent from last weekend, while Warner's If I Stay was down a healthy 27 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $72.97 million for Let's Be Cops in 33 days and at $44.94 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with an estimated $0.411 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $27,384 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Wed, Jul. 21 2010

Wide (1000+)

#TitleWed, Jul. 21 2010LocationsAvg.TotalWks.Dist.
1Inception$8,859,322-9%3,792--$2,336$91,595,1611Warner Bros.
2Despicable Me$4,481,280-14%3,50125$1,280$133,016,2202Universal
3The Sorcerer's Apprentice$1,893,308-18%3,504119$540$31,063,8581Disney
4The Twilight Saga: Eclipse$1,835,913-12%4,001-467$459$270,752,8853Summit
5Toy Story 3$1,761,406-15%3,177-195$554$368,682,1935Disney
6Grown Ups$1,338,515-12%3,074-263$435$133,443,2754Sony / Columbia
7The Last Airbender$921,077-15%2,805-398$328$118,191,7183Paramount
8Predators$793,922-15%2,6690$297$42,944,4332Fox
9Knight and Day$455,109-10%1,925-312$236$70,526,2534Fox
10The Karate Kid (2010)$314,163-13%1,532-583$205$170,289,1576Sony / Columbia

Limited (100 — 999)

#TitleWed, Jul. 21 2010LocationsAvg.TotalWks.Dist.
1Cyrus$133,892-10%446246$300$5,494,0135Fox Searchlight
2Iron Man 2$90,655-16%36229$250$310,309,30011Paramount
3Marmaduke$60,345-11%274-201$220$32,270,6477Fox
4The A-Team$56,642-15%428-368$132$75,389,6126Fox
5Shrek Forever After$54,865-22%240-221$229$234,570,0909Paramount / DreamWorks
6Letters to Juliet$47,391-11%27231$174$52,271,90910Summit
7Get Him to the Greek$47,355-11%287-67$165$60,282,0407Universal
8How to Train Your Dragon$46,789-12%228-26$205$217,531,00217Paramount / DreamWorks
9Winter's Bone$42,637-5%12115$352$3,190,6836Roadside Attractions
10Robin Hood$26,010-11%226-42$115$104,920,44510Universal
11Date Night$21,477-4%166-76$129$98,321,92815Fox
12Solitary Man$19,784-15%146-26$136$3,914,0229Anchor Bay
13Killers$18,580-12%166-103$112$46,146,6597Lionsgate
14Splice$9,227-10%117-87$79$16,949,5257Warner Bros

Platform (1 — 99)

#TitleWed, Jul. 21 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$127,945-4%3831$3,367$2,192,6832Focus
2Hubble 3D$86,057-1%530$1,624$11,103,14918Warner Bros. / IMAX
3Under the Sea 3D$23,5392%130$1,811$23,039,56875Warner Bros. / IMAX
4Sex and the City 2$15,943-21%97-59$164$94,987,7968Warner Bros. / New Line
5Jonah Hex$10,496-31%46-19$228$10,226,9195Warner Bros.
6Clash of the Titans (2010)$5,710-2%67-63$85$163,208,62816Warner Bros.
7City Island$4,809-11%49-16$98$6,590,92918Anchor Bay
8Just Wright$3,994-18%56-24$71$21,489,49410Fox Searchlight
9I Hate Luv Storys$3,868-3%35--$111$836,9483UTV
10The Back-up Plan$1,857-34%25-36$74$37,487,65113CBS Films
11Avatar$1,430-12%4-5$358$749,705,96931Fox
12Princess Kaiulani$55065%3-3$183$856,76110Roadside Attractions
13The Square (2010)$39062%4-1$98$405,76715Apparition
14The Secret of Kells$328-19%6-4$55$687,54620GKIDS