Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Jul. 21 2010

Wide (1000+)

#TitleWed, Jul. 21 2010LocationsAvg.TotalWks.Dist.
1Inception$8,859,322-9%3,792--$2,336$91,595,1611Warner Bros.
2Despicable Me$4,481,280-14%3,50125$1,280$133,016,2202Universal
3The Sorcerer's Apprentice$1,893,308-18%3,504119$540$31,063,8581Disney
4The Twilight Saga: Eclipse$1,835,913-12%4,001-467$459$270,752,8853Summit
5Toy Story 3$1,761,406-15%3,177-195$554$368,682,1935Disney
6Grown Ups$1,338,515-12%3,074-263$435$133,443,2754Sony / Columbia
7The Last Airbender$921,077-15%2,805-398$328$118,191,7183Paramount
8Predators$793,922-15%2,6690$297$42,944,4332Fox
9Knight and Day$455,109-10%1,925-312$236$70,526,2534Fox
10The Karate Kid (2010)$314,163-13%1,532-583$205$170,289,1576Sony / Columbia

Limited (100 — 999)

#TitleWed, Jul. 21 2010LocationsAvg.TotalWks.Dist.
1Cyrus$133,892-10%446246$300$5,494,0135Fox Searchlight
2Iron Man 2$90,655-16%36229$250$310,309,30011Paramount
3Marmaduke$60,345-11%274-201$220$32,270,6477Fox
4The A-Team$56,642-15%428-368$132$75,389,6126Fox
5Shrek Forever After$54,865-22%240-221$229$234,570,0909Paramount / DreamWorks
6Letters to Juliet$47,391-11%27231$174$52,271,90910Summit
7Get Him to the Greek$47,355-11%287-67$165$60,282,0407Universal
8How to Train Your Dragon$46,789-12%228-26$205$217,531,00217Paramount / DreamWorks
9Winter's Bone$42,637-5%12115$352$3,190,6836Roadside Attractions
10Robin Hood$26,010-11%226-42$115$104,920,44510Universal
11Date Night$21,477-4%166-76$129$98,321,92815Fox
12Solitary Man$19,784-15%146-26$136$3,914,0229Anchor Bay
13Killers (2010)$18,580-12%166-103$112$46,146,6597Lionsgate
14Splice$9,227-10%117-87$79$16,949,5257Warner Bros

Platform (1 — 99)

#TitleWed, Jul. 21 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$127,945-4%3831$3,367$2,192,6832Focus
2Hubble 3D$86,057-1%530$1,624$11,103,14918Warner Bros. / IMAX
3Under the Sea 3D$23,5392%130$1,811$23,039,56875Warner Bros. / IMAX
4Sex and the City 2$15,943-21%97-59$164$94,987,7968Warner Bros. / New Line
5Jonah Hex$10,496-31%46-19$228$10,226,9195Warner Bros.
6Clash of the Titans (2010)$5,710-2%67-63$85$163,208,62816Warner Bros.
7City Island$4,809-11%49-16$98$6,590,92918Anchor Bay
8Just Wright$3,994-18%56-24$71$21,489,49410Fox Searchlight
9I Hate Luv Storys$3,868-3%35--$111$836,9483UTV
10The Back-up Plan$1,857-34%25-36$74$37,487,65113CBS Films
11Avatar$1,430-12%4-5$358$749,705,96931Fox
12Princess Kaiulani$55065%3-3$183$856,76110Roadside Attractions
13The Square (2010)$39062%4-1$98$405,76715Apparition
14The Secret of Kells$328-19%6-4$55$687,54620GKIDS