Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Thu, Jul. 22 2010

Wide (1000+)

#TitleThu, Jul. 22 2010LocationsAvg.TotalWks.Dist.
1Inception$8,563,251-3%3,792--$2,258$100,158,4121Warner Bros.
2Despicable Me$4,584,6252%3,50125$1,310$137,600,8452Universal
3The Sorcerer's Apprentice$1,893,6670%3,504119$540$32,957,5251Disney
4The Twilight Saga: Eclipse$1,888,2073%4,001-467$472$272,641,0923Summit
5Toy Story 3$1,816,8463%3,177-195$572$370,499,0395Disney
6Grown Ups$1,368,8112%3,074-263$445$134,812,0864Sony / Columbia
7The Last Airbender$900,051-2%2,805-398$321$119,091,7693Paramount
8Predators$773,992-3%2,6690$290$43,718,4252Fox
9Knight and Day$455,4680%1,925-312$237$70,981,7214Fox
10The Karate Kid (2010)$323,7013%1,532-583$211$170,612,8586Sony / Columbia

Limited (100 — 999)

#TitleThu, Jul. 22 2010LocationsAvg.TotalWks.Dist.
1Cyrus$125,924-6%446246$282$5,619,9375Fox Searchlight
2Robin Hood$106,275309%226-42$470$104,945,30510Universal
3Iron Man 2$92,5492%36229$256$310,401,84911Paramount
4Marmaduke$61,3132%274-201$224$32,331,9607Fox
5The A-Team$58,8184%428-368$137$75,448,4306Fox
6How to Train Your Dragon$50,2297%228-26$220$217,581,23117Paramount / DreamWorks
7Shrek Forever After$50,060-9%240-221$209$234,620,1509Paramount / DreamWorks
8Letters to Juliet$48,0631%27231$177$52,319,97210Summit
9Get Him to the Greek$45,795-3%287-67$160$60,327,8357Universal
10Winter's Bone$43,3032%12115$358$3,233,9866Roadside Attractions
11Date Night$22,4414%166-76$135$98,344,36915Fox
12Solitary Man$19,550-1%146-26$134$3,933,7529Anchor Bay
13Killers (2010)$18,292-2%166-103$110$46,164,9517Lionsgate
14Splice$9,5914%117-87$82$16,959,1167Warner Bros

Platform (1 — 99)

#TitleThu, Jul. 22 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$122,508-4%3831$3,224$2,315,1912Focus
2Hubble 3D$86,4600%530$1,631$11,189,60918Warner Bros. / IMAX
3Under the Sea 3D$25,1287%130$1,933$23,234,48475Warner Bros. / IMAX
4Sex and the City 2$19,64823%97-59$203$95,007,4448Warner Bros. / New Line
5Jonah Hex$11,3438%46-19$247$10,238,2625Warner Bros.
6Clash of the Titans (2010)$6,26010%67-63$93$163,214,88816Warner Bros.
7Avatar$4,207194%4-5$1,052$749,710,17631Fox
8Just Wright$4,2065%56-24$75$21,493,70010Fox Searchlight
9City Island$3,914-19%49-16$80$6,594,79918Anchor Bay
10The Back-up Plan$2,35627%25-36$94$37,490,00713CBS Films
11I Hate Luv Storys$2,300-41%35--$66$839,2483UTV
12Grease Sing-a-Long$1,191--3-18$397$226,9542Paramount
13The Square (2010)$44915%4-1$112$406,21615Apparition
14Princess Kaiulani$196-64%1-5$196$856,95710Roadside Attractions
15The Secret of Kells$154-53%6-4$26$687,70020GKIDS