'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Thu, Jul. 22 2010

Wide (1000+)

#TitleThu, Jul. 22 2010LocationsAvg.TotalWks.Dist.
1Inception$8,563,251-3%3,792--$2,258$100,158,4121Warner Bros.
2Despicable Me$4,584,6252%3,50125$1,310$137,600,8452Universal
3The Sorcerer's Apprentice$1,893,6670%3,504119$540$32,957,5251Disney
4The Twilight Saga: Eclipse$1,888,2073%4,001-467$472$272,641,0923Summit
5Toy Story 3$1,816,8463%3,177-195$572$370,499,0395Disney
6Grown Ups$1,368,8112%3,074-263$445$134,812,0864Sony / Columbia
7The Last Airbender$900,051-2%2,805-398$321$119,091,7693Paramount
9Knight and Day$455,4680%1,925-312$237$70,981,7214Fox
10The Karate Kid (2010)$323,7013%1,532-583$211$170,612,8586Sony / Columbia

Limited (100 — 999)

#TitleThu, Jul. 22 2010LocationsAvg.TotalWks.Dist.
1Cyrus$125,924-6%446246$282$5,619,9375Fox Searchlight
2Robin Hood$106,275309%226-42$470$104,945,30510Universal
3Iron Man 2$92,5492%36229$256$310,401,84911Paramount
5The A-Team$58,8184%428-368$137$75,448,4306Fox
6How to Train Your Dragon$50,2297%228-26$220$217,581,23117Paramount / DreamWorks
7Shrek Forever After$50,060-9%240-221$209$234,620,1509Paramount / DreamWorks
8Letters to Juliet$48,0631%27231$177$52,319,97210Summit
9Get Him to the Greek$45,795-3%287-67$160$60,327,8357Universal
10Winter's Bone$43,3032%12115$358$3,233,9866Roadside Attractions
11Date Night$22,4414%166-76$135$98,344,36915Fox
12Solitary Man$19,550-1%146-26$134$3,933,7529Anchor Bay
13Killers (2010)$18,292-2%166-103$110$46,164,9517Lionsgate
14Splice$9,5914%117-87$82$16,959,1167Warner Bros

Platform (1 — 99)

#TitleThu, Jul. 22 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$122,508-4%3831$3,224$2,315,1912Focus
2Hubble 3D$86,4600%530$1,631$11,189,60918Warner Bros. / IMAX
3Under the Sea 3D$25,1287%130$1,933$23,234,48475Warner Bros. / IMAX
4Sex and the City 2$19,64823%97-59$203$95,007,4448Warner Bros. / New Line
5Jonah Hex$11,3438%46-19$247$10,238,2625Warner Bros.
6Clash of the Titans (2010)$6,26010%67-63$93$163,214,88816Warner Bros.
8Just Wright$4,2065%56-24$75$21,493,70010Fox Searchlight
9City Island$3,914-19%49-16$80$6,594,79918Anchor Bay
10The Back-up Plan$2,35627%25-36$94$37,490,00713CBS Films
11I Hate Luv Storys$2,300-41%35--$66$839,2483UTV
12Grease Sing-a-Long$1,191--3-18$397$226,9542Paramount
13The Square (2010)$44915%4-1$112$406,21615Apparition
14Princess Kaiulani$196-64%1-5$196$856,95710Roadside Attractions
15The Secret of Kells$154-53%6-4$26$687,70020GKIDS