Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Jul. 22 2010

Wide (1000+)

#TitleThu, Jul. 22 2010LocationsAvg.TotalWks.Dist.
1Inception$8,563,251-3%3,792--$2,258$100,158,4121Warner Bros.
2Despicable Me$4,584,6252%3,50125$1,310$137,600,8452Universal
3The Sorcerer's Apprentice$1,893,6670%3,504119$540$32,957,5251Disney
4The Twilight Saga: Eclipse$1,888,2073%4,001-467$472$272,641,0923Summit
5Toy Story 3$1,816,8463%3,177-195$572$370,499,0395Disney
6Grown Ups$1,368,8112%3,074-263$445$134,812,0864Sony / Columbia
7The Last Airbender$900,051-2%2,805-398$321$119,091,7693Paramount
8Predators$773,992-3%2,6690$290$43,718,4252Fox
9Knight and Day$455,4680%1,925-312$237$70,981,7214Fox
10The Karate Kid (2010)$323,7013%1,532-583$211$170,612,8586Sony / Columbia

Limited (100 — 999)

#TitleThu, Jul. 22 2010LocationsAvg.TotalWks.Dist.
1Cyrus$125,924-6%446246$282$5,619,9375Fox Searchlight
2Robin Hood$106,275309%226-42$470$104,945,30510Universal
3Iron Man 2$92,5492%36229$256$310,401,84911Paramount
4Marmaduke$61,3132%274-201$224$32,331,9607Fox
5The A-Team$58,8184%428-368$137$75,448,4306Fox
6How to Train Your Dragon$50,2297%228-26$220$217,581,23117Paramount / DreamWorks
7Shrek Forever After$50,060-9%240-221$209$234,620,1509Paramount / DreamWorks
8Letters to Juliet$48,0631%27231$177$52,319,97210Summit
9Get Him to the Greek$45,795-3%287-67$160$60,327,8357Universal
10Winter's Bone$43,3032%12115$358$3,233,9866Roadside Attractions
11Date Night$22,4414%166-76$135$98,344,36915Fox
12Solitary Man$19,550-1%146-26$134$3,933,7529Anchor Bay
13Killers (2010)$18,292-2%166-103$110$46,164,9517Lionsgate
14Splice$9,5914%117-87$82$16,959,1167Warner Bros

Platform (1 — 99)

#TitleThu, Jul. 22 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$122,508-4%3831$3,224$2,315,1912Focus
2Hubble 3D$86,4600%530$1,631$11,189,60918Warner Bros. / IMAX
3Under the Sea 3D$25,1287%130$1,933$23,234,48475Warner Bros. / IMAX
4Sex and the City 2$19,64823%97-59$203$95,007,4448Warner Bros. / New Line
5Jonah Hex$11,3438%46-19$247$10,238,2625Warner Bros.
6Clash of the Titans (2010)$6,26010%67-63$93$163,214,88816Warner Bros.
7Avatar$4,207194%4-5$1,052$749,710,17631Fox
8Just Wright$4,2065%56-24$75$21,493,70010Fox Searchlight
9City Island$3,914-19%49-16$80$6,594,79918Anchor Bay
10The Back-up Plan$2,35627%25-36$94$37,490,00713CBS Films
11I Hate Luv Storys$2,300-41%35--$66$839,2483UTV
12Grease Sing-a-Long$1,191--3-18$397$226,9542Paramount
13The Square (2010)$44915%4-1$112$406,21615Apparition
14Princess Kaiulani$196-64%1-5$196$856,95710Roadside Attractions
15The Secret of Kells$154-53%6-4$26$687,70020GKIDS