Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Jul. 28 2010

Wide (1000+)

#TitleWed, Jul. 28 2010LocationsAvg.TotalWks.Dist.
1Inception$5,522,151-9%3,7920$1,456$160,539,2712Warner Bros.
2Salt$3,645,745-17%3,612--$1,009$48,158,3961Sony / Columbia
3Despicable Me$3,311,405-8%3,60099$920$171,350,8703Universal
4Toy Story 3$1,314,743-5%2,766-411$475$383,281,8466Disney
5Ramona and Beezus$1,201,422-11%2,719--$442$11,493,1251Fox
6The Sorcerer's Apprentice$1,193,167-14%3,5040$341$46,363,2892Disney
7The Twilight Saga: Eclipse$1,063,719-8%3,121-880$341$283,126,9854Summit
8Grown Ups$971,895-9%2,859-215$340$145,217,6675Sony / Columbia
9The Last Airbender$516,848-12%2,127-678$243$124,950,1004Paramount
10Predators$370,701-8%1,846-823$201$48,034,8493Fox
11Knight and Day$197,409-8%1,265-660$156$73,287,8295Fox

Limited (100 — 999)

#TitleWed, Jul. 28 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$303,643-5%201163$1,511$5,803,9613Focus
2The Karate Kid (2010)$154,318-9%780-752$198$172,184,3487Sony / Columbia
3Cyrus$85,138-16%4548$188$6,599,3096Fox Searchlight
4Shrek Forever After$73,40646%202-38$363$235,003,52210Paramount / DreamWorks
5Iron Man 2$67,734-10%330-32$205$311,050,65112Paramount
6Marmaduke$46,531-7%254-20$183$32,709,6428Fox
7The A-Team$38,728-11%296-132$131$75,859,7517Fox
8Winter's Bone$38,108-9%1298$295$3,669,1897Roadside Attractions
9Killers (2010)$34,570-10%23367$148$46,468,0408Lionsgate
10Letters to Juliet$33,612-7%234-38$144$52,602,38311Summit
11Get Him to the Greek$32,0050%221-66$145$60,592,9508Universal
12Jonah Hex$19,670-18%176130$112$10,433,7726Warner Bros.
13Robin Hood$19,665-12%171-55$115$105,113,73511Universal
14Date Night$12,596-5%108-58$117$98,465,07216Fox
15Solitary Man$11,256-3%105-41$107$4,065,19110Anchor Bay

Platform (1 — 99)

#TitleWed, Jul. 28 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$95,45122%530$1,801$11,752,72219Warner Bros. / IMAX
2Under the Sea 3D$23,9299%130$1,841$23,209,35676Warner Bros. / IMAX
3Sex and the City 2$10,864-10%69-28$157$95,096,5919Warner Bros. / New Line
4City Island$3,561-18%40-9$89$6,634,99619Anchor Bay
5Splice$2,883-2%39-78$74$16,988,8658Warner Bros
6Avatar$1,306-12%3-1$435$749,731,53532Fox
7The Secret of Kells$186-35%4-2$47$690,22821GKIDS
8Princess Kaiulani$133-9%2-1$67$858,73711Roadside Attractions