Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Thu, Jul. 29 2010

Wide (1000+)

#TitleThu, Jul. 29 2010LocationsAvg.TotalWks.Dist.
1Inception$5,289,225-4%3,7920$1,395$165,828,4962Warner Bros.
2Despicable Me$3,455,3254%3,60099$960$174,806,1953Universal
3Salt$3,403,960-7%3,612--$942$51,562,3561Sony / Columbia
4Toy Story 3$1,356,7383%2,766-411$491$384,638,5846Disney
5The Sorcerer's Apprentice$1,197,7150%3,5040$342$47,561,0042Disney
6Ramona and Beezus$1,171,566-2%2,719--$431$12,664,6911Fox
7The Twilight Saga: Eclipse$1,057,969-1%3,121-880$339$284,184,9544Summit
8Grown Ups$995,5742%2,859-215$348$146,213,2415Sony / Columbia
9The Last Airbender$528,1772%2,127-678$248$125,478,2774Paramount
10Predators$363,110-2%1,846-823$197$48,397,9593Fox
11Knight and Day$197,0230%1,265-660$156$73,484,8525Fox

Limited (100 — 999)

#TitleThu, Jul. 29 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$306,9621%201163$1,527$6,110,9233Focus
2The Karate Kid (2010)$152,690-1%780-752$196$172,337,0387Sony / Columbia
3Cyrus$85,3470%4548$188$6,684,6566Fox Searchlight
4Shrek Forever After$69,406-5%202-38$344$235,072,92810Paramount / DreamWorks
5Iron Man 2$65,079-4%330-32$197$311,115,73012Paramount
6Marmaduke$45,994-1%254-20$181$32,755,6368Fox
7The A-Team$41,9908%296-132$142$75,901,7417Fox
8Winter's Bone$39,3763%1298$305$3,708,5657Roadside Attractions
9Letters to Juliet$35,4065%234-38$151$52,637,78911Summit
10Killers (2010)$32,063-7%23367$138$46,500,1038Lionsgate
11Get Him to the Greek$28,730-10%221-66$130$60,621,6808Universal
12Jonah Hex$21,54710%176130$122$10,455,3196Warner Bros.
13Robin Hood$19,7500%171-55$115$105,133,48511Universal
14Date Night$12,525-1%108-58$116$98,477,59716Fox
15Solitary Man$12,0297%105-41$115$4,077,32510Anchor Bay

Platform (1 — 99)

#TitleThu, Jul. 29 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$96,9312%530$1,829$11,849,65319Warner Bros. / IMAX
2Under the Sea 3D$25,4596%130$1,958$23,234,81576Warner Bros. / IMAX
3Sex and the City 2$12,01311%69-28$174$95,108,6049Warner Bros. / New Line
4Avatar$3,740186%3-1$1,247$749,735,27532Fox
5City Island$3,428-4%40-9$86$6,638,51319Anchor Bay
6Splice$3,20511%39-78$82$16,992,0708Warner Bros
7The Secret of Kells$62-67%4-2$16$690,29021GKIDS
8Princess Kaiulani$35-74%21$18$858,77211Roadside Attractions