Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sat, Jul. 31 2010

Wide (1000+)

#TitleSat, Jul. 31 2010LocationsAvg.TotalWks.Dist.
1Inception$10,711,70931%3,545-247$3,022$184,734,4333Warner Bros.
2Dinner for Schmucks$8,343,239-1%2,911--$2,866$16,738,2811Paramount / DreamWorks
3Salt$7,687,23931%3,6120$2,128$65,124,3312Sony / Columbia
4Despicable Me$6,087,63530%3,6022$1,690$185,594,4404Universal
5Cats & Dogs: The Revenge of Kitty Galore$4,623,72610%3,705--$1,248$8,842,3991Warner Bros.
6Charlie St. Cloud$3,832,565-32%2,718--$1,410$9,459,5601Universal
7Toy Story 3$2,004,42538%2,105-661$952$388,095,1857Disney
8Grown Ups$1,831,14030%2,269-590$807$149,454,4626Sony / Columbia
9The Sorcerer's Apprentice$1,784,14737%2,524-980$707$50,646,6443Disney
10The Twilight Saga: Eclipse$1,536,39320%2,334-787$658$287,003,1335Summit
11Ramona and Beezus$1,366,6037%2,7190$503$15,304,7012Fox
12The Last Airbender$714,28040%1,238-889$577$126,701,7875Paramount

Limited (100 — 999)

#TitleSat, Jul. 31 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$1,472,74352%847646$1,739$8,553,1644Focus
2Predators$442,75838%873-973$507$49,161,8924Fox
3Knight and Day$298,98832%831-434$360$74,009,5926Fox
4Shrek Forever After$226,03330%330128$685$235,472,43911Paramount / DreamWorks
5The Karate Kid (2010)$223,66337%461-319$485$172,623,7728Sony / Columbia
6Winter's Bone$132,52661%1399$953$3,923,3018Roadside Attractions
7Iron Man 2$122,48334%286-44$428$311,329,56313Paramount
8The A-Team$103,43827%282-14$367$76,086,3598Fox
9Cyrus$91,73053%216-238$425$6,836,1737Fox Searchlight
10Marmaduke$63,02826%230-24$274$32,868,8359Fox
11Killers (2010)$60,80429%219-14$278$46,608,0739Lionsgate
12Letters to Juliet$45,93824%173-61$266$52,720,76712Summit
13Get Him to the Greek$43,41019%155-66$280$60,701,5159Universal
14Robin Hood$32,77533%115-56$285$105,190,98512Universal

Platform (1 — 99)

#TitleSat, Jul. 31 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$107,80214%530$2,034$12,051,17220Warner Bros. / IMAX
2Under the Sea 3D$29,29723%130$2,254$23,287,53877Warner Bros. / IMAX
3Date Night$24,81529%76-32$327$98,521,61017Fox
4Solitary Man$23,84972%63-42$379$4,115,16011Anchor Bay
5Grease Sing-a-Long$15,2438%3316$462$289,1264Paramount
6Jonah Hex$13,09229%83-93$158$10,478,5317Warner Bros.
7Sex and the City 2$10,83733%42-27$258$95,127,57110Warner Bros. / New Line
8The Concert$8,43771%2--$4,219$13,3712Weinstein Company
9Avatar$4,86120%2-1$2,431$749,744,18233Fox
10The Dry Land$3,498103%5--$700$5,2211Freestyle
11City Island$2,74945%15-25$183$6,643,25020Anchor Bay
12Splice$2,21648%14-25$158$16,995,7879Warner Bros
13Udaan$91857%3--$306$6,9973UTV Communications
14I Hate Luv Storys$404-35%5--$81$847,1855UTV
15Princess Kaiulani$382298%20$191$859,25012Roadside Attractions