Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Wed, Aug. 4 2010

Wide (1000+)

#TitleWed, Aug. 4 2010LocationsAvg.TotalWks.Dist.
1Inception$3,788,206-8%3,545-247$1,069$205,513,8343Warner Bros.
2Dinner for Schmucks$3,002,595-12%2,911--$1,031$33,502,8281Paramount / DreamWorks
3Despicable Me$2,323,595-12%3,6022$645$197,697,4854Universal
4Salt$2,317,952-15%3,6120$642$78,677,2612Sony / Columbia
5Cats & Dogs: The Revenge of Kitty Galore$1,781,419-15%3,705--$481$17,858,9981Warner Bros.
6Charlie St. Cloud$1,481,565-19%2,718--$545$17,450,3601Universal
7Toy Story 3$864,239-10%2,105-661$411$392,435,4167Disney
8Ramona and Beezus$778,731-10%2,7190$286$18,708,6342Fox
9The Sorcerer's Apprentice$645,529-12%2,524-980$256$54,072,8103Disney
10The Twilight Saga: Eclipse$642,498-8%2,334-787$275$290,187,6105Summit
11Grown Ups$612,609-7%2,269-590$270$152,652,5316Sony / Columbia
12The Last Airbender$231,858-10%1,238-889$187$128,033,8275Paramount

Limited (100 — 999)

#TitleWed, Aug. 4 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$467,261-7%847646$552$11,011,3044Focus
2Predators$132,786-6%873-973$152$49,924,8724Fox
3Shrek Forever After$115,446-19%330128$350$236,010,57011Paramount / DreamWorks
4Knight and Day$88,167-7%831-434$106$74,452,5576Fox
5The Karate Kid (2010)$78,853-9%461-319$171$173,191,2008Sony / Columbia
6Iron Man 2$47,133-11%286-44$165$311,564,81613Paramount
7Winter's Bone$42,195-4%13910$304$4,142,1628Roadside Attractions
8The A-Team$41,932-11%282-14$149$76,293,1598Fox
9Marmaduke$34,928-2%230-24$152$33,012,5849Fox
10Cyrus$34,244-2%216-238$159$7,006,7287Fox Searchlight
11Killers (2010)$24,529-4%219-14$112$46,726,1909Lionsgate
12Get Him to the Greek$22,4250%155-66$145$60,828,5609Universal
13Letters to Juliet$22,262-3%173-61$129$52,815,60412Summit
14Robin Hood$12,5950%115-56$110$105,257,05512Universal

Platform (1 — 99)

#TitleWed, Aug. 4 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$92,198-1%530$1,740$12,409,01420Warner Bros. / IMAX
2Under the Sea 3D$29,061-5%130$2,235$23,395,74677Warner Bros. / IMAX
3Date Night$10,5992%76-32$139$98,568,54417Fox
4Solitary Man$7,32111%63-42$116$4,157,23011Anchor Bay
5Jonah Hex$6,734-30%83-93$81$10,515,8247Warner Bros.
6Sex and the City 2$6,50113%42-27$155$95,155,25110Warner Bros. / New Line
7The Concert$4,02830%2--$2,014$32,5252Weinstein Company
8City Island$1,43813%15-25$96$6,649,48120Anchor Bay
9The Dry Land$1,08614%5--$217$10,4671Freestyle
10Avatar$87413%2-1$437$749,750,52033Fox
11Splice$4827%14-25$34$17,009,6939Warner Bros
12Princess Kaiulani$78-33%20$39$59,70612Roadside Attractions