Grosses

'Furious 7' Leads Third Straight Weekend Race with $29.1M; 'Paul Blart: Mall Cop 2' Claims Second with Solid $24.0M Debut; 'Unfriended' Takes Third with $16.0MApril 19, 2015 08:47 AM

by Daniel Garris

Universal's Furious 7 took in an estimated $29.06 million this weekend to lead the weekend box office for a third consecutive frame. The seventh installment of the blockbuster franchise featuring Vin Diesel, Dwayne Johnson and the late Paul Walker was down 51 percent from last weekend. This weekend's hold was respectable, especially when taking into account the size of the film's grosses thus far and the added presence of Paul Blart: Mall Cop 2 and Unfriended in the marketplace. Furious 7 has grossed a massive $294.41 million in 17 days of release. That leaves the film just $5.59 million away from reaching the $300 million domestic milestone. Furious 7 is currently running a very impressive 45 percent ahead of the $202.81 million 17-day take of 2013's Fast & Furious 6 and a slim 3 percent behind the $302.45 million 17-day gross of 2012's The Hunger Games.

Paul Blart: Mall Cop 2 debuted in a not-so-distant second place with an estimated $24.0 million. Sony's modestly budgeted Kevin James led comedy sequel debuted in line with expectations. Paul Blart: Mall Cop 2 did open 25 percent below the $31.83 million debut of 2009's Paul Blart: Mall Cop, but the sequel had been widely expected to open below its predecessor due in part to the six-year gap in between films. Paul Blart: Mall Cop 2 did open 20 percent ahead of the $20.07 million start of 2011's Zookeeper. The solid opening weekend performance is good news for James, who will appear in Sony's upcoming Pixels this July.

Paul Blart: Mall Cop 2 opened with $7.35 million on Friday (which included an estimated $450,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to gross $10.2 million and is estimated to decline 37 percent on Sunday to gross $6.45 million. The film's estimated opening weekend to Friday ratio stands at 3.27 to 1, which is evidence of the film's appeal with family audiences. Paul Blart: Mall Cop 2 did receive a lackluster B- rating on CinemaScore. While the film is highly unlikely to match the strong holding power of its predecessor, it will still have a solid chance of holding up well in the weeks ahead due in part to facing a limited amount of competition for family audiences (outside of Disney's Avengers: Age of Ultron).

Universal's Unfriended debuted in third with an estimated $16.02 million. The ultra low-budget horror film from Blumhouse Productions opened on the low end of pre-release expectations. While Unfriended was unable to break out to the degree its high level of online activity had suggested; the film still performed well this weekend with its small price tag in mind. The potential for Unfriended may have also been limited a bit by its R rating. Unfriended opened 19 percent below the $19.88 million start of last year's Ouija.

Unfriended opened with $6.8 million on Friday (which included an estimated $656,000 from Thursday evening shows), fell 12 percent on Saturday to gross $6.0 million and is estimated to decline 46 percent on Sunday to take in $3.22 million. That places the film's estimated opening weekend to Friday at an understandably front-loaded 2.36 to 1. Unfriended received a C rating on CinemaScore, which is respectable by horror film standards.

Home placed in fourth this weekend with an estimated $10.3 million. The successful 3D computer animated film from Fox and DreamWorks Animation fell 44 percent from last weekend, as the film took a bit of a hit from the new competition from Paul Blart: Mall Cop 2. While it has been relatively front-loaded for a computer animated film, Home continues to exceed expectations in a big way with a 24-day take of $142.61 million. That places the film essentially on par with the $142.44 million 24-day take of 2013's The Croods.

Fellow Fox release The Longest Ride rounded out the weekend's top five with an estimated $6.85 million. The Nicholas Sparks adaptation starring Britt Robertson and Scott Eastwood fell 47 percent from last weekend's debut. While that represented a sizable second weekend decline, it also represented a respectable second weekend hold given that Sparks adaptations often experience sharp second weekend declines. The Longest Ride has grossed $23.51 million in ten days. That is on the low end of expectations and places the film 34 percent ahead of the $17.55 million ten-day gross of last year's The Best of Me.

Meanwhile, Monkey Kingdom debuted in seventh place with an estimated $4.72 million. The latest nature documentary from Disney's Disneynature label debuted on the low end of its modest expectations. Despite receiving the widest launch ever for a Disneynature film (2,012 locations); Monkey Kingdom delivered the softest opening weekend performance to date for Disneynature. Monkey Kingdom opened just below the $4.78 million start of last year's Bears.

Monkey Kingdom took in $1.55 million on Friday, increased a slim 8 percent on Saturday to take in $1.67 million and is estimated to decline 10.5 percent on Sunday to gross $1.49 million. That gives the film an estimated opening weekend to Friday ratio of 3.04 to 1. Monkey Kingdom will likely hold up well during the week, thanks in part to a promising A- CinemaScore, the past midweek strength of Disneynature films and from Earth Day falling on Wednesday.

On the platform front, A24's Ex Machina continued to perform well with an estimated $814,293 from 39 locations. That gave the critically acclaimed Alex Garland directed sci-fi film a per-location average of $20,879 for the frame. Ex Machina has grossed $1.14 million through ten days of platform release and is scheduled to receive a major expansion on Friday.

Daily Domestic Gross Thu, Aug. 5 2010

Wide (1000+)

#TitleThu, Aug. 5 2010LocationsAvg.TotalWks.Dist.
1Inception$3,618,265-4%3,545-247$1,021$209,132,0993Warner Bros.
2Dinner for Schmucks$2,742,724-9%2,911--$942$36,245,5521Paramount / DreamWorks
3Despicable Me$2,306,500-1%3,6022$640$200,003,9854Universal
4Salt$2,202,880-5%3,6120$610$80,880,1412Sony / Columbia
5Cats & Dogs: The Revenge of Kitty Galore$1,667,152-6%3,705--$450$19,526,1501Warner Bros.
6Charlie St. Cloud$1,345,770-9%2,718--$495$18,796,1301Universal
7Toy Story 3$832,838-4%2,105-661$396$393,268,2547Disney
8Ramona and Beezus$743,026-5%2,7190$273$19,451,6602Fox
9The Sorcerer's Apprentice$628,807-3%2,524-980$249$54,701,6173Disney
10The Twilight Saga: Eclipse$623,998-3%2,334-787$267$290,811,6085Summit
11Grown Ups$610,6930%2,269-590$269$153,263,2246Sony / Columbia
12The Last Airbender$232,5400%1,238-889$188$128,266,3675Paramount

Limited (100 — 999)

#TitleThu, Aug. 5 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$431,701-8%847646$510$11,443,0054Focus
2Predators$129,126-3%873-973$148$50,053,9984Fox
3Shrek Forever After$109,230-5%330128$331$236,119,80011Paramount / DreamWorks
4Get Him to the Greek$92,945314%155-66$600$60,851,8109Universal
5Knight and Day$91,7444%831-434$110$74,544,3016Fox
6The Karate Kid (2010)$79,8101%461-319$173$173,271,0108Sony / Columbia
7Robin Hood$49,995297%115-56$435$105,269,73012Universal
8Iron Man 2$47,8502%286-44$167$311,612,66613Paramount
9The A-Team$40,910-2%282-14$145$76,334,0698Fox
10Winter's Bone$40,088-5%13910$288$4,182,2508Roadside Attractions
11Marmaduke$32,670-6%230-24$142$33,045,2549Fox
12Cyrus$31,997-7%216-238$148$7,038,7257Fox Searchlight
13Killers (2010)$23,449-4%219-14$107$46,749,6399Lionsgate
14Letters to Juliet$20,740-7%173-61$120$52,836,34412Summit

Platform (1 — 99)

#TitleThu, Aug. 5 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$92,9701%530$1,754$12,501,98420Warner Bros. / IMAX
2Under the Sea 3D$27,461-6%130$2,112$23,423,20777Warner Bros. / IMAX
3Date Night$10,007-6%76-32$132$98,578,55117Fox
4Jonah Hex$7,51612%83-93$91$10,523,3407Warner Bros.
5Solitary Man$7,4261%63-42$118$4,164,65511Anchor Bay
6Sex and the City 2$6,133-6%42-27$146$95,161,38410Warner Bros. / New Line
7Avatar$5,108484%2-1$2,554$749,755,62833Fox
8The Concert$3,791-6%2--$1,896$36,3162Weinstein Company
9City Island$1,383-4%15-25$92$6,650,86420Anchor Bay
10The Dry Land$1,31021%5--$262$11,7771Freestyle
11Princess Kaiulani$653737%20$327$860,35912Roadside Attractions
12Splice$477-1%14-25$34$17,010,1709Warner Bros