Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Aug. 6 2010

Wide (1000+)

#TitleFri, Aug. 6 2010LocationsAvg.TotalWks.Dist.
1The Other Guys$13,124,233--3,651--$3,595$13,124,2331Sony / Columbia
2Step Up 3D$6,657,326--2,435--$2,734$6,657,3261Disney
3Inception$5,552,03653%3,418-127$1,624$214,684,1354Warner Bros.
4Dinner for Schmucks$3,372,41023%3,00493$1,123$39,617,9622Paramount / DreamWorks
5Salt$3,289,80649%3,317-295$992$84,169,9473Sony / Columbia
6Despicable Me$2,849,85524%3,413-189$835$202,853,8405Universal
7Cats & Dogs: The Revenge of Kitty Galore$2,160,40630%3,7050$583$21,686,5562Warner Bros.
8Charlie St. Cloud$1,716,42528%2,7257$630$20,512,5552Universal
9Toy Story 3$877,8325%1,714-391$512$394,146,0868Disney
10Grown Ups$777,32927%1,769-500$439$154,040,5537Sony / Columbia
11The Twilight Saga: Eclipse$724,13616%1,704-630$425$291,535,7446Summit
12The Sorcerer's Apprentice$692,39010%1,766-758$392$55,394,0074Disney
13Ramona and Beezus$521,418-30%1,478-1241$353$19,973,0783Fox

Limited (100 — 999)

#TitleFri, Aug. 6 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$720,93667%994147$725$12,163,9415Focus
2The Last Airbender$200,778-14%639-599$314$128,467,1456Paramount
3The Karate Kid (2010)$182,920129%442-19$414$173,453,9309Sony / Columbia
4Predators$133,0153%454-419$293$50,187,0135Fox
5Shrek Forever After$131,98621%308-22$429$236,251,78612Paramount / DreamWorks
6Middle Men$103,683--252--$411$103,6831Paramount
7Knight and Day$99,1778%336-495$295$74,643,4787Fox
8Winter's Bone$80,026100%1412$568$4,262,2769Roadside Attractions
9The A-Team$59,60346%241-41$247$76,393,6729Fox
10Iron Man 2$56,80219%224-62$254$311,669,46814Paramount
11Killers (2010)$38,18363%172-47$222$46,787,82210Lionsgate
12Twelve$35,518--231--$154$35,5181Hannover House
13Marmaduke$33,9184%170-60$200$33,079,17210Fox
14Cyrus$26,486-17%132-84$201$7,065,2118Fox Searchlight
15Get Him to the Greek$23,095-75%110-45$210$60,853,90510Universal
16Sex and the City 2$22,506267%200158$113$95,183,89011Warner Bros. / New Line
17Letters to Juliet$19,912-4%103-70$193$52,856,25613Summit

Platform (1 — 99)

#TitleFri, Aug. 6 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$88,550-5%530$1,671$12,605,39821Warner Bros. / IMAX
2Flipped$73,034--45--$1,623$73,0341Warner Bros.
3Under the Sea 3D$22,411-18%130$1,724$23,445,61878Warner Bros. / IMAX
4The Concert$17,603364%1917$926$53,9193Weinstein Company
5The Disappearance of Alice Creed$12,840--10--$1,284$12,8401Anchor Bay
6Solitary Man$12,41867%45-18$276$4,177,07312Anchor Bay
7Date Night$9,189-8%46-30$200$98,587,74018Fox
8Jonah Hex$5,575-26%25-58$223$10,528,9158Warner Bros.
9Avatar$2,685-47%1-1$2,685$749,758,31334Fox
10Grease Sing-a-Long$2,477--21-12$118$299,1075Paramount
11City Island$1,235-11%7-8$176$6,652,09921Anchor Bay
12Princess Kaiulani$379-42%1-1$379$860,73813Roadside Attractions