Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Aug. 12 2010

Wide (1000+)

#TitleThu, Aug. 12 2010LocationsAvg.TotalWks.Dist.
1The Other Guys$3,484,037-8%3,651--$954$52,543,3211Sony / Columbia
2Inception$2,177,310-2%3,418-127$637$237,184,4314Warner Bros.
3Step Up 3D$1,401,264-7%2,435--$575$22,939,2211Disney
4Despicable Me$1,399,3301%3,413-189$410$215,226,0355Universal
5Dinner for Schmucks$1,329,020-1%3,00493$442$52,500,3682Paramount / DreamWorks
6Salt$1,218,682-3%3,317-295$367$97,218,7713Sony / Columbia
7Cats & Dogs: The Revenge of Kitty Galore$1,132,4866%3,7050$306$31,028,5112Warner Bros.
8Charlie St. Cloud$695,335-2%2,7257$255$26,644,5302Universal
9Toy Story 3$568,71210%1,714-391$332$398,602,0958Disney
10Ramona and Beezus$361,8675%1,478-1241$245$22,501,6843Fox
11The Twilight Saga: Eclipse$344,4721%1,704-630$202$294,562,7946Summit
12The Sorcerer's Apprentice$325,9630%1,766-758$185$58,418,1604Disney
13Grown Ups$302,3434%1,769-500$171$156,913,6977Sony / Columbia

Limited (100 — 999)

#TitleThu, Aug. 12 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$305,535-5%994147$307$15,368,8065Focus
2The Last Airbender$87,2561%639-599$137$129,344,8056Paramount
3Shrek Forever After$74,197-6%308-22$241$236,875,70912Paramount / DreamWorks
4Predators$50,711-7%454-419$112$50,722,7725Fox
5Middle Men$43,191-8%252--$171$543,2161Paramount
6Knight and Day$40,380-3%336-495$120$75,028,6287Fox
7Winter's Bone$38,249-2%1412$271$4,631,4909Roadside Attractions
8Iron Man 2$29,869-1%224-62$133$311,930,55514Paramount
9The A-Team$28,627-1%241-41$119$76,646,9779Fox
10Marmaduke$22,8023%170-60$134$33,243,56910Fox
11Sex and the City 2$16,9875%200158$85$95,304,26011Warner Bros. / New Line
12Twelve$15,125-16%231--$65$178,1541Hannover House
13Cyrus$15,118-7%132-84$115$7,201,9688Fox Searchlight
14Letters to Juliet$13,86612%103-70$135$52,947,19313Summit
15Killers (2010)$13,347-2%172-47$78$46,916,40610Lionsgate
16Get Him to the Greek$10,985-17%110-45$100$60,974,47510Universal

Platform (1 — 99)

#TitleThu, Aug. 12 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$81,845-5%530$1,544$13,126,51321Warner Bros. / IMAX
2Under the Sea 3D$24,5091%130$1,885$23,578,17978Warner Bros. / IMAX
3Flipped$23,564-6%45--$524$329,2041Warner Bros.
4The Concert$10,392-5%1917$547$142,2123Weinstein Company
5Date Night$5,8655%46-30$128$98,631,94818Fox
6Solitary Man$5,721-2%45-18$127$4,235,94512Anchor Bay
7The Disappearance of Alice Creed$3,368-5%10--$337$56,4611Anchor Bay
8Jonah Hex$1,536-22%25-58$61$10,547,1178Warner Bros.
9City Island$701-74%7-8$100$6,663,41721Anchor Bay
10Princess Kaiulani$250-40%1-1$250$863,12713Roadside Attractions