Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Aug. 19 2010

Wide (1000+)

#TitleThu, Aug. 19 2010LocationsAvg.TotalWks.Dist.
1The Expendables$2,727,301-10%3,270--$834$48,389,0851Lionsgate
2Eat Pray Love$2,668,929-9%3,082--$866$35,102,9161Sony / Columbia
3Vampires Suck$2,347,044-42%2,976--$789$6,363,9020Fox
4The Other Guys$1,710,211-11%3,6510$468$78,090,1452Sony / Columbia
5Inception$1,279,112-7%2,976-442$430$254,193,4155Warner Bros.
6Scott Pilgrim vs. the World$1,042,660-9%2,818--$370$15,696,2851Universal
7Despicable Me$880,750-21%2,923-490$301$226,394,9256Universal
8Step Up 3D$771,691-10%2,4394$316$33,718,5502Disney
9Dinner for Schmucks$750,059-8%3,04642$246$62,280,1143Paramount / DreamWorks
10Salt$688,281-5%2,588-729$266$106,485,0934Sony / Columbia
11Cats & Dogs: The Revenge of Kitty Galore$551,076-24%2,479-1226$222$37,959,4773Warner Bros.
12Toy Story 3$332,064-9%1,087-627$305$402,280,5189Disney
13Charlie St. Cloud$210,625-14%2,083-642$101$29,870,5953Universal
14The Twilight Saga: Eclipse$190,143-1%1,212-492$157$296,649,9347Summit

Limited (100 — 999)

#TitleThu, Aug. 19 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$167,523-5%830-164$202$17,421,5126Focus
2Ramona and Beezus$101,179-20%491-987$206$23,885,7704Fox
3Grown Ups$96,966-6%804-965$121$158,524,1968Sony / Columbia
4Shrek Forever After$50,023-6%254-54$197$237,459,24613Paramount / DreamWorks
5The Last Airbender$44,487-4%364-275$122$129,897,0477Paramount
6Knight and Day$31,7513%310-26$102$75,419,1578Fox
7Predators$31,014-5%343-111$90$51,197,2436Fox
8Winter's Bone$28,4252%136-5$209$4,965,70410Roadside Attractions
9The A-Team$19,4226%204-37$95$76,872,39510Fox
10Iron Man 2$18,1848%178-46$102$312,128,34515Paramount
11Marmaduke$17,8822%151-19$118$33,412,38911Fox
12Killers (2010)$13,177-14%169-3$78$47,059,96311Lionsgate
13Middle Men$12,911-27%2520$51$708,6462Paramount

Platform (1 — 99)

#TitleThu, Aug. 19 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$70,7232%541$1,310$13,681,17222Warner Bros. / IMAX
2Under the Sea 3D$23,712-1%163$1,482$23,770,79379Warner Bros. / IMAX
3Peepli Live$17,947-26%64--$280$437,7131UTV Communications
4Flipped$15,053-14%42-3$358$520,8682Warner Bros.
5The Concert$9,912-3%190$522$235,2724Weinstein Company
6Cyrus$7,465-5%84-48$89$7,284,3209Fox Searchlight
7Letters to Juliet$6,191-1%61-42$101$53,004,35214Summit
8La Soga$5,0080%11--$455$74,63817-57 Releasing
9Sex and the City 2$4,7335%81-119$58$95,347,69212Warner Bros. / New Line
10The Disappearance of Alice Creed$3,5949%122$300$94,8692Anchor Bay
11Solitary Man$3,58136%28-17$128$4,270,61513Anchor Bay
12Date Night$3,1266%33-13$95$98,669,09719Fox
13Tales From Earthsea$2,5459%5--$509$31,0891Disney
14The People I've Slept With$586-19%1--$586$7,7011People Pictures
15Princess Kaiulani$554-11%32$185$868,67514Roadside Attractions
16Twelve$492-28%12-219$41$183,9202Hannover House
17City Island$385-26%81$48$6,667,36622Anchor Bay