Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Sun, Aug. 22 2010

Wide (1000+)

#TitleSun, Aug. 22 2010LocationsAvg.TotalWks.Dist.
1The Expendables$5,357,721-20%3,2700$1,638$65,357,1172Lionsgate
2Eat Pray Love$3,750,912-19%3,0820$1,217$47,214,0782Sony / Columbia
3The Other Guys$3,060,591-25%3,472-179$882$88,253,4823Sony / Columbia
4Vampires Suck$3,002,898-37%3,233--$929$18,566,7331Fox
5Piranha 3D$2,938,561-18%2,470--$1,190$10,106,8721Weinstein Company
6Lottery Ticket$2,513,757-41%1,973--$1,274$10,652,2971Warner Bros.
7Nanny McPhee Returns$2,505,605-22%2,784--$900$8,407,6851Universal
8Inception$2,439,662-24%2,401-719$1,016$262,031,5946Warner Bros.
9The Switch (2010)$2,403,040-28%2,012--$1,194$8,436,7131Miramax
10Despicable Me$1,587,560-14%2,236-687$710$231,056,9907Universal
11Scott Pilgrim vs. the World$1,579,120-20%2,8202$560$20,898,2552Universal
12Dinner for Schmucks$1,014,437-28%2,149-897$472$65,800,9194Paramount / DreamWorks
13Salt$987,363-31%1,794-1040$550$109,895,1055Sony / Columbia
14Step Up 3D$960,014-22%1,592-847$603$36,868,9513Disney
15Cats & Dogs: The Revenge of Kitty Galore$620,099-7%1,580-1148$392$39,660,6114Warner Bros.

Limited (100 — 999)

#TitleSun, Aug. 22 2010LocationsAvg.TotalWks.Dist.
1Toy Story 3$568,833-3%730-489$779$403,803,64210Disney
2The Kids Are All Right$262,270-25%404-426$649$18,239,7257Focus
3The Twilight Saga: Eclipse$163,070-29%557-655$293$297,216,7988Summit
4Hubble 3D$133,0181%15197$881$14,031,19223Warner Bros. / IMAX
5Ramona and Beezus$126,531-23%388-244$326$24,288,6525Fox
6Charlie St. Cloud$113,225-44%647-1436$175$30,346,1404Universal
7The Karate Kid (2010)$112,523-30%314-58$358$175,514,42411Sony / Columbia
8Grown Ups$96,095-51%424-544$227$158,951,3329Sony / Columbia
9Shrek Forever After$85,644-27%232-22$369$237,736,71014Paramount / DreamWorks
10Winter's Bone$69,285-22%130-6$533$5,180,69011Roadside Attractions
11Knight and Day$64,714-41%277-33$234$75,679,5299Fox
12The Last Airbender$59,360-24%223-141$266$130,085,6438Paramount
13Predators$43,108-50%234-109$184$51,397,6577Fox
14The A-Team$29,062-37%151-53$192$76,980,76111Fox
15Marmaduke$24,497-32%122-29$201$33,492,95012Fox

Platform (1 — 99)

#TitleSun, Aug. 22 2010LocationsAvg.TotalWks.Dist.
1Peepli Live$45,997-37%706$657$600,6272UTV Communications
2Under the Sea 3D$26,335-6%160$1,646$23,844,77880Warner Bros. / IMAX
3The Concert$20,253-10%201$1,013$288,5075Weinstein Company
4The Tillman Story$17,845-13%4--$4,461$52,1851Weinstein Company
5Farewell (L'affaire Farewell)$16,268-36%27--$603$390,4805NeoClassics
6Flipped$15,568-19%29-15$537$570,5773Warner Bros.
7La Soga$13,3032%209$665$110,96827-57 Releasing
8Cyrus$10,256-26%56-28$183$7,318,03510Fox Searchlight
9Solitary Man$6,149-27%19-9$324$4,290,17714Anchor Bay
10The Disappearance of Alice Creed$5,353-12%8-4$669$110,3083Anchor Bay
11Middle Men$5,183-7%16-236$324$723,7143Paramount
12Letters to Juliet$4,154-43%35-26$119$53,021,56015Summit
13Tales From Earthsea$3,204-11%50$641$41,0292Disney
14City Island$598-17%4-4$150$6,669,09823Anchor Bay
15Princess Kaiulani$42528%1-2$425$869,84215Roadside Attractions