Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Tue, Aug. 24 2010

Wide (1000+)

#TitleTue, Aug. 24 2010LocationsAvg.TotalWks.Dist.
1The Expendables$2,077,7897%3,2700$635$69,385,6742Lionsgate
2Eat Pray Love$1,878,94923%3,0820$610$50,621,7932Sony / Columbia
3The Other Guys$1,293,8524%3,472-179$373$90,787,5263Sony / Columbia
4Vampires Suck$1,223,789-2%3,233--$379$21,033,5281Fox
5Nanny McPhee Returns$1,211,22512%2,784--$435$10,704,6701Universal
6Piranha 3D$1,182,2009%2,470--$479$12,378,4651Weinstein Company
7The Switch (2010)$1,027,65416%2,012--$511$10,352,8691Miramax
8Inception$985,3022%2,401-719$410$263,980,3416Warner Bros.
9Lottery Ticket$819,2670%1,973--$415$12,292,8041Warner Bros.
10Scott Pilgrim vs. the World$789,6006%2,8202$280$22,435,1402Universal
11Despicable Me$681,9803%2,236-687$305$232,398,4157Universal
12Step Up 3D$502,26021%1,592-847$315$37,787,3413Disney
13Dinner for Schmucks$456,4551%2,149-897$212$66,708,6034Paramount / DreamWorks
14Salt$410,3429%1,794-1040$229$110,682,2035Sony / Columbia
15Cats & Dogs: The Revenge of Kitty Galore$288,1078%1,580-1148$182$40,216,7234Warner Bros.

Limited (100 — 999)

#TitleTue, Aug. 24 2010LocationsAvg.TotalWks.Dist.
1Toy Story 3$242,8606%730-489$333$404,276,62010Disney
2The Kids Are All Right$110,09612%404-426$273$18,448,0237Focus
3The Twilight Saga: Eclipse$75,4450%557-655$135$297,368,0608Summit
4Hubble 3D$66,314-2%15197$439$14,164,87723Warner Bros. / IMAX
5Ramona and Beezus$62,8305%388-244$162$24,411,2875Fox
6Charlie St. Cloud$51,5550%647-1436$80$30,449,4554Universal
7Grown Ups$43,98310%424-544$104$159,035,2319Sony / Columbia
8Shrek Forever After$35,6866%232-22$154$237,806,21814Paramount / DreamWorks
9Knight and Day$35,21416%277-33$127$75,745,0969Fox
10Winter's Bone$27,4334%131-5$209$5,234,73611Roadside Attractions
11The Last Airbender$25,73717%223-141$115$130,133,3698Paramount
12Predators$17,445-7%234-109$75$51,433,8607Fox
13The A-Team$13,1205%151-53$87$77,006,34111Fox
14Marmaduke$9,95020%122-29$82$33,511,18412Fox

Platform (1 — 99)

#TitleTue, Aug. 24 2010LocationsAvg.TotalWks.Dist.
1Under the Sea 3D$21,846-3%160$1,365$23,889,24580Warner Bros. / IMAX
2Peepli Live$12,84541%706$184$622,5532UTV Communications
3Flipped$7,520-1%29-15$259$585,6943Warner Bros.
4The Concert$7,30020%201$365$301,8915Weinstein Company
5The Tillman Story$6,4733%4--$1,618$64,9721Weinstein Company
6Farewell (L'affaire Farewell)$5,70125%27--$211$400,7525NeoClassics
7Cyrus$4,830-4%56-28$86$7,327,90710Fox Searchlight
8La Soga$4,333-3%209$217$119,78827-57 Releasing
9Letters to Juliet$3,34852%35-26$96$53,027,11015Summit
10Middle Men$2,6127%16-236$163$728,7613Paramount
11Solitary Man$2,17575%19-9$114$4,298,59114Anchor Bay
12The Disappearance of Alice Creed$2,0627%8-4$258$114,2913Anchor Bay
13Tales From Earthsea$1,514-15%50$303$44,3202Disney
14Princess Kaiulani$28536%1-2$285$870,33715Roadside Attractions
15City Island$229-16%4-4$57$6,669,60123Anchor Bay